How Social is Your Customer Service?

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January 20, 2015
Here are 7 steps to help you extract the most from your Social CRM, with the help of personas, business intelligence, triggered campaigns and social data.
January 15, 2015
CRM is evolving toward eCRM and Social CRM. Discover the reasons behind this evolution, and the challenge to face to make it happen.
January 03, 2015
We all know that social media as a marketing and sales tool grew out of its infancy stage quite a bit ago. If you still need one final piece of proof that it has become a mainstream business channel (other than the fact that every major business uses it heavily, of course), consider that marketing industry watchers are predicting that as much as 20% of most companies' marketing budgets will be dedicated to social channels within the next few years. I doubt it takes that long.
November 28, 2014
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed.
October 29, 2014
There is more to a CRM than what meets the eye. It is not only a typical database utilized by the agents within a call center setting to call or receive calls from customers.
October 19, 2014
Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.
September 22, 2014
Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
September 16, 2014
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
September 15, 2014
I’m excited to be heading down to Atlanta for Social Media Today’s The Social Shakeup this week where I'll be moderating a panel on Overhauling the Customer Relationship in Automotive. Coming off last month’s CRM Evolution there are some trends emerging in how brands communicate with their customers and their ecosystem as a whole and I'm eager to see what some of the leading social and digital thinkers have to say.
August 27, 2014
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.