Recent Posts

7 Steps to Become a Social CRM Hero

Thefrenchflo
Here are 7 steps to help you extract the most from your Social CRM, with the help of personas, business intelligence, triggered campaigns and social data.
7 Steps to Become a Social CRM Hero

From CRM to Social CRM… and Beyond

Thefrenchflo
CRM is evolving toward eCRM and Social CRM. Discover the reasons behind this evolution, and the challenge to face to make it happen.
From CRM to Social CRM… and Beyond

Social CRM: The Marketing to Sales to Customer Service Cycle in 1 Click

hamgav
We all know that social media as a marketing and sales tool grew out of its infancy stage quite a bit ago. If you still need one final piece of proof that it has become a mainstream business channel (other than the fact that every major business uses it heavily, of course), consider that marketing industry watchers are predicting that as much as 20% of most companies' marketing budgets will be dedicated to social channels within the next few years. I doubt it takes that long.
Social CRM: The Marketing to Sales to Customer Service Cycle in 1 Click

Is CRM a Misnomer?

CraigKlein
For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed.
Is CRM a Misnomer?

How to Utilize Customer Relationship Management for Brand Success

aliciavcci
There is more to a CRM than what meets the eye. It is not only a typical database utilized by the agents within a call center setting to call or receive calls from customers.
How to Utilize Customer Relationship Management for Brand Success

Social CRM: How Best to Manage the Sales Process

hamgav
Businesses that master the art of a successful social media strategy enjoy a number of benefits. Social media networks provide the opportunity to get to know your customer, start a conversation and elevate your brand in an influential sphere driven by consumers who know what they want.
Social CRM: How Best to Manage the Sales Process

How Much Time Will Our CRM System Take From Me?

DaveBrock
Many salespeople and managers haven’t figured out how to incorporate CRM tools into their work flow. They think of using CRM as another task piled onto already packed, often unrealistic agendas.
How Much Time Will Our CRM System Take From Me?

Combining Social Media with CRM for Even Better Engagement

redasedrati
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
Combining Social Media with CRM for Even Better Engagement

3 Trends in Customer Service From CRM Evolution

aberkson
I’m excited to be heading down to Atlanta for Social Media Today’s The Social Shakeup this week where I'll be moderating a panel on Overhauling the Customer Relationship in Automotive. Coming off last month’s CRM Evolution there are some trends emerging in how brands communicate with their customers and their ecosystem as a whole and I'm eager to see what some of the leading social and digital thinkers have to say.
3 Trends in Customer Service From CRM Evolution

Small Business CRM Vendor Rankings, According to Users

Gleanster
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Small Business CRM Vendor Rankings, According to Users