To celebrate our 10 th episode of the Focus on Customer Service podcast – a milestone we weren’t sure we’d ever reach – we thought we’d take a walk down memory lane and look at what we’ve learned so far. So Dan Moriarty and I recorded a special “recap” episode with just the two of us to summarize what you may have missed in episodes 1-9.
Studies show that if someone has a problem with your business, they’re very likely to take it to Facebook or Twitter. Not only do people tend to “flame” and “troll” on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.
Unless you’ve been living under a rock lately, chances are that someone in your social media feeds has been talking about Ultimate Fighting Championship – better known as UFC. With more than 17 million Facebook fans and 2.6 million followers on both Twitter and Instagram , the mixed martial arts event company has become a global social media powerhouse
Striving to provide a “personalized service experience” with every interaction, Telstra – Australia’s leading telecommunications company – offers its customers the ability to connect with the same agent each time they contact the company. In a new Focus on Customer Service podcast, Dan Gingiss talks to Telstra's Head of Digitial Operations Monty Hamilton to discuss how the company does this, and looks at their overall approach to digital connection.
Remember those sandcastles you built as a kid? Constructing sandy towers and driftwood drawbridges was a blast. That is, until a powerful, unexpected wave swept the beach and water flooded that little kingdom. Only those prepared with a deep and expansive moat remained safe. For everyone else, all...
It’s as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. That same day, Twitter announced that users could (finally) send private messages longer than 140 characters. What are the implications of these announcements, and why are they doing more than simply accelerating the transformation of interactions between customers and brands via social media, which had already begun? Let’s get some answers.
ModCloth is “not just another retailer,” according to its founder, “but a social-shopping community with our customer at the center of everything we do.” Nowhere is that more apparent than in its approach to customer service, both on and off social media. Its agents, called “advocates,” often refer to themselves as “day makers” because their goal is to make every customer’s day.