Recent Posts

How Dunkin Donuts Is Using Social Media to Make Their West Coast Debut a Huge Deal

Deborah Sweeney
Dunkin' Donuts recently expanded its brand by opening a Los Angeles location. With the help of social media, the opening was a huge success. This is how they did it, and what we can learn from their marketing.
How Dunkin Donuts Is Using Social Media to Make Their West Coast Debut a Huge Deal

For Social Media, It’s the End of the Year as We Know IT

Localspeak
Our "Best of the Best" Social Media Campaign Picks for 2111: Greenpeace and Mattel “Barbie, It’s Over"; NBA; Small Business Saturday; Greenpeace; MDG Advertising
For Social Media, It’s the End of the Year as We Know IT

How Brands Are Using M-Commerce

Diarmaid Byrne
Smartphones continue to be increasingly popular with consumers; sales for 2011 are expected to increase from 305 million to 472 million. This presents brands with tremendous potential to leverage smartphones for M-Commerce and personally engage with consumers wherever they are, something that brands have not been able to do before. Brands have the opportunity to be ubiquitous, relevant and individualized to their consumers whenever and wherever the consumer chooses.