The story that has already been told about the American shopping mall is one of great commercial success up until the advent of the internet, when the whole industry crashed and burned. As online shopping rose, so goes the usual narrative, the fortunes of places of public commerce fell precipitously. But, as it turns out, it's more complicated than just the idea that more people are shopping from home.
Why are people afraid of e-commerce? There’s the main fear of credit card theft, and behind that, suspicion that personal information will be sold. And on the more practical side of things: it’s difficult to buy things online--without being able to try them first--and some sites are still not up to snuff when it comes to customers’ expectations for providing tracking information and easy returns if they don’t like the product.
As more brands are joining the Ecommerce game, it’s becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can achieve wild success.
ALEXA rankings suggest that 26% of the world’s top one million websites use Magento. The problem of attracting customers has been an age old problem, but what do you do once the consumer walks into your online Magento store? These are a few tips and tricks to the job that can guarantee a successful turnover for just about any business.
Pinterest continues to make changes to its platform to drive eCommerce sales and enhance user experience, with the latest update being buyable pins. Find out what buyable pins are and what they mean to social media, eCommerce, and mobile going forward.
"Dear Socially Stephanie: I just launched an ecommerce store for my very Hawaiian bathing suit line. I have a shop in town, but online is completely new to me. The traffic has been ok, but I know I can do more. What are some fun and new ways to increase traffic and my online presence?"
Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even a few days back. However, the Company has found a solution to this problem as well.
Cookie cutter, boilerplate, scraped, copied… whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.