Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn’t enough to drive true scale and market recognition.
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
Since the dawn of e-commerce, the death of retail has been forecasted frequently. Venture Beat recently reported that for the first time, Cyber Monday surpassed the $2 billion mark, which represents a 17 percent year-over-year increase. But TechCrunch reported that sales in physical stores for the four days following Thanksgiving, the biggest shopping week of the year, was actually down this year by 11 percent from last year. Obviously, there is much that old-fashioned retail can learn from e-commerce.
Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons. This post discusses a few effective pricing strategies to help avoid losing customers and boost profits when raising prices.
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."
Christmas time is by far the biggest sales period of the year. As opposed to "offline shopping," there are no inviting, creative window displays or in-store experiences to attract potential buyers. So, how can eCommerce brands make sure to attract plenty of visitors and boost customer engagement? Here are 3 highly popular eCommerce brands that managed to create an equally (or even more) rewarding and valuable Christmas experience online.
A buyer persona (also known as a customer persona) is a generalization, based on various parameters, of what an ideal customer should be. Businesses can use buyer personas to improve their marketing, product development, and more. This posts outlines how a business should go about creating a buyer persona, while displaying each step on an example eCommerce store.
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.
Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.