How can fashion and retails brands best engage their audiences online? In a new podcast, Richard Jones of EngageSciences offers advice on how fashion brands can use social commerce to grow their market share.
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.
As per market research firm Forrester, 70 percent of consumers prefer using the company’s website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.
If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits. From developing a sales calendar to making aesthetic changes to your website, it's always a never-ending battle to boost eCommerce sales. Take a look at this infographic and learn the psychological strategies that can be used to increase sales.
By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.