Cookie cutter, boilerplate, scraped, copied… whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.
Facebook just recently acquired shopping search engine TheFind.com, showing their intent to become a big part of two of the Internet’s biggest money-makers: search and e-commerce . On Friday they announced the deal for an undisclosed amount. Step by step Facebook is working to get it's users to search and then shop within their platform. So what does this mean for business owners?
SEO for e-commerce can always be daunting. There are so many confusing terms and strategies. Long-tail. Short-tail. Panda. Hummingbird. Oftentimes, your e-commerce platform has a lot to do with your SEO performance. Other times, your marketing strategy is the thing that makes the difference. Let's look at a couple of things to consider when looking to improve your e-commerce SEO.
Are you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!
Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn’t enough to drive true scale and market recognition.
Actionable data will increase your YoY revenue. Take an objective look at your business today and get off to a great start in 2015 using data-driven strategies that take the guesswork out of marketing and customer retention.
Since the dawn of e-commerce, the death of retail has been forecasted frequently. Venture Beat recently reported that for the first time, Cyber Monday surpassed the $2 billion mark, which represents a 17 percent year-over-year increase. But TechCrunch reported that sales in physical stores for the four days following Thanksgiving, the biggest shopping week of the year, was actually down this year by 11 percent from last year. Obviously, there is much that old-fashioned retail can learn from e-commerce.
Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for any number of other reasons. This post discusses a few effective pricing strategies to help avoid losing customers and boost profits when raising prices.
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared. Although 46% of shoppers admit to visiting stores before buying products online, 69% of shoppers first research goods online before visiting a bricks-and-mortar store to make a purchase, a practice now called “reverse showrooming” or “webrooming."