Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group



March 11, 2016
How can fashion and retails brands best engage their audiences online? In a new podcast, Richard Jones of EngageSciences offers advice on how fashion brands can use social commerce to grow their market share.
A Guide to Social Commerce for Fashion Brands [Podcast] | Social Media Today
January 29, 2016
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.
Note to Businesses: We're All in eCommerce Now
January 18, 2016
As per market research firm Forrester, 70 percent of consumers prefer using the company’s website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.
December 21, 2015
If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits. From developing a sales calendar to making aesthetic changes to your website, it's always a never-ending battle to boost eCommerce sales. Take a look at this infographic and learn the psychological strategies that can be used to increase sales.
eCommerce sales
November 30, 2015
By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.
black friday and ecommerce
November 25, 2015
If you’re looking to learn the elements of what makes an amazing eCommerce site, then this guide is what you need. Allow me to share with you the 10 characteristics of a winning eCommerce site.
November 23, 2015
Black Friday has become one of the most important days for eCommerce business in the U.S and worldwide. Social media provides you the perfect platform to launch your promotional offers and discounts, and take advantage of this shopping fest.
November 06, 2015
Zalora has rapidly grown to become one of the largest ecommerce retailers ( etailers ) in Asia, and now the brand’s busy disrupting traditional retailers with physical, real life, pop-up stores! I caught up with Tito Costa (MD Zalora APAC) to learn more how he got Zalora to the top, and what tips he has for ecommerce startups.
October 12, 2015
Facebook has revealed some new pieces in it's wider toolset to takeover online shopping. And given the platforms ubiquity and offering, it may just be best placed to do just that.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce | Social Media Today
October 12, 2015
Do you know that the National Retail Association estimates online sales to elevate 7% to 10% this year, and eCommerce companies are hoping they will be able to merchandise on what will be called the big-time growth year for the industry since 2011? Of course, success depends on every single aspect from upgrading your website to optimizing order fulfillment to improving marketing, you have so much to do if you expect to thrive during the holiday season. Let’s take a sneak peek at 7 ways to foster you make a fortune this year.