Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Can you really make assumptions about which age demographics are using which devices? Maybe, but maybe not. Millennials have changed the tide of mobile marketing, but that doesn’t mean it’s the only place they go to make purchases. And while the older generations aren’t as quick to hit “buy” on their smartphone, they aren’t all sitting in front of desktops, either.
Running an e-commerce site is a decent way to earn extra income on top of your full-time job. However, this industry has experienced a resurgence in such a short time that it is fast becoming a good way to make a living. According to Column Five Media , e-commerce is growing four times faster than the rate of retail while the industry is experiencing a 51% growth in China.
Ecommerce business owners often get short on gravity regarding the formidable power and ROI of social media marketing. Is Facebook really responsible for the boost in sales your business has achieved? Is Twitter actually the driving force behind the increased traffic? Or should Pinterest and even Instagram be added into the equation? A survey was conducted to track more than half a million online orders made through ecommerce stores and several social media platforms appeared on the charts. Find out the results here.
The story that has already been told about the American shopping mall is one of great commercial success up until the advent of the internet, when the whole industry crashed and burned. As online shopping rose, so goes the usual narrative, the fortunes of places of public commerce fell precipitously. But, as it turns out, it's more complicated than just the idea that more people are shopping from home.
Why are people afraid of e-commerce? There’s the main fear of credit card theft, and behind that, suspicion that personal information will be sold. And on the more practical side of things: it’s difficult to buy things online--without being able to try them first--and some sites are still not up to snuff when it comes to customers’ expectations for providing tracking information and easy returns if they don’t like the product.
As more brands are joining the Ecommerce game, it’s becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can achieve wild success.
ALEXA rankings suggest that 26% of the world’s top one million websites use Magento. The problem of attracting customers has been an age old problem, but what do you do once the consumer walks into your online Magento store? These are a few tips and tricks to the job that can guarantee a successful turnover for just about any business.
Pinterest continues to make changes to its platform to drive eCommerce sales and enhance user experience, with the latest update being buyable pins. Find out what buyable pins are and what they mean to social media, eCommerce, and mobile going forward.