Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

Enterprise Social

January 29, 2015
This infographic highlights the three major enterprise use cases for social media along with products that support them.
November 25, 2014
Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.
November 25, 2014
Facebook has confirmed they are running a trial on a new enterprise collaboration platform, tentatively titled "Facebook @ Work." But will it work? There's a few obstacles to overcome first.
October 03, 2014
Welcome to another Social Media Today webinar as part of our Best Thinker webinar series, this time on the topic of Protecting Your Brand: The State of Social Infrastructure in the Enterprise.
July 10, 2014
McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trillion annually, just for the enterprise sectors of professional services, CPG, advanced manufacturing, and retail financial services.
July 08, 2014
The Social Business era has arrived, and with it, individual customers now have a voice. “Listen to me,“ they shout from digital rooftops. “Meet my needs and exceed my expectations,” they demand – online and offline. They’re not passive recipients of products, services and one-way messaging any more. Since the dawn of commerce, businesses have tried to get closer to their customers. That day is here.
July 03, 2014
The health care arena has undergone drastic changes over the past few years, and technology and legislative compliance are at the heart of those changes as it relates to security and the cloud. The federal government recently made two endorsements of cloud technology, a move that validates the trusted security available with the cloud.
cloud security
July 03, 2014
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
July 02, 2014
In order for employee advocacy to take off in your organization, you need content that employees want to share. So what if I told you how to know exactly what type of content your employees want to share? The answer is simple – listen to them.

The 2014 State of Enterprise Social Marketing Report

Marketing on social media is now imperative for companies seeking to stay relevant to consumers and potential customers. But little research has been conducted to learn how the most profitable brands and companies approach, execute, and measure social marketing.

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