Facebook has more than 1.4 billion monthly active users, but when your business page isn’t doing well, it can feel like an empty wasteland. Where is everyone? Why aren’t they interested in my business page? Here are some best practices for business pages that will have people interacting with your business on Facebook in no time.
New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach – an increase of 503% on the same figures from April. The finding is one of a range of interesting insights in the latest Locowise report looking at what’s working on Facebook and how brands are adapting to the new Facebook environment.
Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages. This policy change is a sign that even Facebook knows that the size of a Page’s like count isn’t as valuable as much as the average Page admins think it is. I believe that when marketers begin shifting their thinking away from Like-gating they’ll see better results from their efforts.
If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers. Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.
Facebook have over 1 billion active users and increasing. So, it is important for all size and type of businesses to have a Facebook Business Page to reach to their target audience and promote their products/services as part of their social media marketing strategy. But why has it turned into a phenomenon? The euphoria can be very much compared to the mood at the onset of the internet era, when brick-n-mortar businesses strive to create an online presence.
Running a contest on Facebook is one of the best ways to get and keep fans. Let’s face it – many people are fans based on what they can get out of it… and there is nothing wrong with that. What would be wrong is not responding to what your customers are demanding.
Facebook is an amazing company that has changed the world in many ways. Their legacy is secure. But it is equal parts frustrating and irresponsible that a company with such a stranglehold on our collective attention continues to lob trial grenades around like they were cotton candy.
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.