Earlier this week, Facebook CEO Mark Zuckerberg confirmed the company was working on an option to enable users to quickly and easily respond to posts with an option 'other than like'. This won't necessarily be a 'dislike' button as widely reported, but if not, what will it be?
Users have been calling for it for years, and now it's on the way. Facebook CEO Mark Zuckerberg has confirmed that The Social Network is working on a 'dislike' button to help users express more emotional responses on the platform.
As the use of social media data in research has grown, there has been a degree of uncertainty over just how reliable it is. After all, there is much to suggest that we’re far from ourselves on social media, and rather than projecting reality, we project how we’d like things to be.
Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages. This policy change is a sign that even Facebook knows that the size of a Page’s like count isn’t as valuable as much as the average Page admins think it is. I believe that when marketers begin shifting their thinking away from Like-gating they’ll see better results from their efforts.
Action-gating is when you ask users or customers to do something (like vote or share a piece information about themselves) in order to get something (like an extra entry into a contest or access to a promotion) from your brand.
Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one.
During conversations I have with small business owners about social media marketing, I’m frequently asked about what methods they can use to acquire more Facebook fans. For some, it’s as though fan acquisition is the sole measure by which they measure success.
Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.
Facebook Page Likes are a vanity statistic, and the true value on Facebook and across social media is the engagement. Fake fans will not engage with your content, and in the end they will likely end up hurting your brand.