Recent Posts

Facebook Bans Like-Gating: What Can Marketers Do?

Jim Belosic
Starting November 5, 2014 (and August 7, 2014 for all new apps) like-gating will no longer be allowed on Facebook Pages. This policy change is a sign that even Facebook knows that the size of a Page’s like count isn’t as valuable as much as the average Page admins think it is. I believe that when marketers begin shifting their thinking away from Like-gating they’ll see better results from their efforts.
Facebook Bans Like-Gating: What Can Marketers Do?

5 Brands Using Action-Gating Effectively In Their Marketing

Jim Belosic
Action-gating is when you ask users or customers to do something (like vote or share a piece information about themselves) in order to get something (like an extra entry into a contest or access to a promotion) from your brand.
5 Brands Using Action-Gating Effectively In Their Marketing

Get More Facebook Likes for Your Business Page with These 4 Tips

Kristin Hovde
Are you not getting the likes and traffic to your Facebook Page that you are looking for? Creating an effective business page is the easy part, but getting people to become a fan of it is an entirely different process. Here are several ways you can transform your page into a successful one.
Get More Facebook Likes for Your Business Page with These 4 Tips

The Silver Bullet for Acquiring More Facebook Fans

RGBSocial
During conversations I have with small business owners about social media marketing, I’m frequently asked about what methods they can use to acquire more Facebook fans. For some, it’s as though fan acquisition is the sole measure by which they measure success.
The Silver Bullet for Acquiring More Facebook Fans

How To Measure Your Facebook Page Performance [INFOGRAPHIC]

Socialbarrel
Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.
How To Measure Your Facebook Page Performance [INFOGRAPHIC]

Why Buying a Like Is Too Costly

eharper
Facebook Page Likes are a vanity statistic, and the true value on Facebook and across social media is the engagement. Fake fans will not engage with your content, and in the end they will likely end up hurting your brand.
Why Buying a Like Is Too Costly

Social Media Secrets Revealed: More Than Just Likes

temirules
Your likes and actions online can predict and reveal the type of person you are. The Financial Times (FT) highlights that the personal information available online can help reveal behavioural patterns, actions, and characteristics of individuals. However, should this be encouraging or discouraging to online users?
Social Media Secrets Revealed: More Than Just Likes

Guerilla Marketing For Your Facebook Fan Pages

Pratik Dholakiya
Let’s bust a few Facebook marketing myths right away: You can’t grow your “likes” and “fans” in 3 months starting today. You can’t bulldoze your way through it. Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.
Guerilla Marketing For Your Facebook Fan Pages

8 Ways to Increase Engagement of Facebook Posts

Isra Garcia
The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some time leads to understanding how the different attributes of Facebook posts have an impact on the number of “likes”, comments and “shares” that a post gets.
8 Ways to Increase Engagement of Facebook Posts

Getting Facebook Likes Without Your Wallet

socialmarvels
This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something alone the lines of ‘I would really like to get more facebook likes, but I don’t want to spend anything.” Facebook likes don’t necessarily always come with a cost, but when it is clear pockets are dry for a social media budget they get a bit more challenging.
Getting Facebook Likes Without Your Wallet