Since its inception, Instagram has pioneered the visual appeal of social media. Its visceral platform has resonated with a younger demographic, which still accounts for the majority of its users. Fast-forward five years, and Instagram’s growth has garnered the attention of those who are supposedly...
Yesterday, I wrote about why Pinterest in the best social network for ecommerce. Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sprout about getting your first follows onside.
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.
For most of us, we equate big social media followings with big credibility. But is that right? In this post, Randy Milanovic questions the notion of large followings and how vanity metrics can be enticing, but they're not necessarily reflective of real-world marketing results.