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February 23, 2015
Maintaining a steady flow of tweets and interaction on Twitter isn’t as easy as it sounds. Some brands have even resorted to using automated online platforms to pre-schedule posts, favourite tweets , blanket send direct messages and follow people.
October 18, 2014
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
October 07, 2014
I've been thinking a lot lately about the marshmallow test and how it relates to social media strategy. In particular, how does the balance between instant gratification and delayed satisfaction play out when trying to grow your Twitter audience?
September 02, 2014
Getting followers on Instagram isn't easy and there are things about this rapidly growing social network that a lot of users still don't know. Revealing five scientifically backed secrets about Instagram that will help you use the network better and get more followers in the bargain.
August 09, 2014
We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales!
June 15, 2014
So you created a gorgeous, clever and super fun fan contest, but when you look at the total entrants number, you're staring at a big ol' goose egg, or something close to it? Well, that's no fun. Let's dissect what could possibly be scaring all your fans away, shall we?
June 09, 2014
The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using social media sites effectively can really give companies an advantage over their competitors.
December 23, 2013
Newspaper circulation has dropped over the last 18 months. Radio is now competing with podcasts, and TV is seeking an audience who’s attention is spilt between a smartphone device and Apple TV or playback on an iPad. People are listening via Spotify rather than buying CDs.
August 31, 2013
If your business needs leads and sales flowing tomorrow, then Google Adwords might be the best place to start. However, if your organization needs to build meaningful brand awareness, develop a continuous and long-term lead flow, then social media marketing is at the top of the list of viable solutions.
June 10, 2013
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.