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November 03, 2015
Since its inception, Instagram has pioneered the visual appeal of social media. Its visceral platform has resonated with a younger demographic, which still accounts for the majority of its users. Fast-forward five years, and Instagram’s growth has garnered the attention of those who are supposedly...
September 09, 2015
Getting a heap of likes and followers is easy - it's engagement that truly matters in social media marketing.
5 Ways Social Engagement Trumps Follower Counts | Social Media Today
August 27, 2015
Yesterday, I wrote about why Pinterest in the best social network for ecommerce. Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sprout about getting your first follows onside.
August 26, 2015
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.
August 25, 2015
For most of us, we equate big social media followings with big credibility. But is that right? In this post, Randy Milanovic questions the notion of large followings and how vanity metrics can be enticing, but they're not necessarily reflective of real-world marketing results.
Vanity Metrics and Social Proof. What Does it All Mean? | Social Media Today
August 17, 2015
The Hill has a pair of recent articles about social media and the still-far-off 2016 presidential election. The first, "Trump towers over 2016 field in social media" by Caroline Kelly and Austin Yack, is a nuts and bolts ranking of the contenders based on their like and follower counts on Facebook, Twitter, and Instagram.
social media today
July 21, 2015
The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man logic can be applied to adults as well.
youtube celeb
July 03, 2015
Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog - as opposed to aimlessly clicking on a social profile of yours while they’re on the phone. This article will cover just one of the many strategies that can turn your blog into a goldmine of fans and followers: website scroll popups. I'll show you exactly how they work and give you four essential elements of setting them up right.
June 30, 2015
Gaining Twitter followers is one thing, and engagement is another. Sometimes you just want to get those follower numbers up--to jumpstart a business, for example, get those RTs and favorites rolling in
more twitter followers
June 29, 2015
Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.