Off the top of your head can you name five brands you purchase or use regularly? Maybe it’s a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do?
Call of Duty sure pulled off a trickshot with their recent Snapchat campaign. It started earlier this month with a Black Ops 2 in-game update. In that update, Snapcodes were placed throughout the game on overlayed on pictures and signs which caught many gamers' attention.
As a general rule, I’m not a fan of the term, “growth hacking”. Mostly it’s because it seems to convey some really small hack that somehow will bring about huge results - results that are almost never repeatable. But, if you want to dramatically grow your Facebook followers - then this is one growth hack that you can’t ignore.
Wondering why you're losing followers on Facebook, Twitter, Pinterest, Google+ and other social media sites? Then wonder no more! Here's a graphic from Sumall team delineating 12 useful tips to help you be less of a loser when it comes to retaining your social community and keeping them happy.
Of the nearly 2,000 attendees at Social Media Marketing World – including a veritable “who’s who” of social media royalty – no one has more followers than social giant Guy Kawasaki. With over 10.5 million followers across multiple platforms, including more than 1.5 million followers on Twitter alone, Guy is reminiscent of that old E.F. Hutton commercial: When Guy Kawasaki talks, people listen.
Have you noticed a decline in follows or likes recently? Or are you simply curious about what attracts and turns off consumers? We can help you dig deeper into the social media world and help your company be proactive about its online content.
The folks at BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people un-follow brands on social networks. And the infographic below, titled 'The Unfollow Algorithm,' illustrates what they found.
Maintaining a steady flow of tweets and interaction on Twitter isn’t as easy as it sounds. Some brands have even resorted to using automated online platforms to pre-schedule posts, favourite tweets , blanket send direct messages and follow people.
Our digital age is now in full swing with social media platforms such as Twitter, Facebook, Instagram, and LinkedIn having increasing popularity and even more reasons to join. As one of the fastest growing social networks, Twitter uses its 140 characters, real-time online news, and mobile multimedia platform to its advantage where user experience controls the way you interact with one another
I've been thinking a lot lately about the marshmallow test and how it relates to social media strategy. In particular, how does the balance between instant gratification and delayed satisfaction play out when trying to grow your Twitter audience?