Recent Posts

Social Media Apps: What Trends Matter?

georgemathew
What apps are on the brink of tomorrow and what will mater the day after? We go into the details of the latest trends of social media apps. What are the trends among social media apps? They help us live a better life but not without a price. From the location tracking to shopping to staying fit — we talk about it all.
Social Media Apps: What Trends Matter?

Socially Stephanie: How to Use Social Media to Promote a Sale

StephanieFrasco
"Dear Socially Stephanie: I am the owner/designer of a fashion company based in LA. We're hosting a warehouse sale to liquidate some of our older merchandise. Do you have any ideas on how we can get the word out locally to attract as large a crowd as possible?"
Socially Stephanie: How to Use Social Media to Promote a Sale

Why Google Places Is Now Google My Business

Warren Knight
Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business.” This change from Google shows that they understand the importance for businesses with a high street store or office to be found online.
Why Google Places Is Now Google My Business

Facebook’s Nearby Friends: Building "IRL" Connections While Undermining Your Privacy

jaredchowe
Nearby Friends is just one more way that Facebook can gather and monetize your private information. Some may be ok with this Faustian bargain, but if you are concerned about keeping your private information actually private, Nearby Friends is an app that you will want to avoid.
Facebook’s Nearby Friends: Building "IRL" Connections While Undermining Your Privacy

Using GPS and Localization for Social Analytics

Jayson Bowden
Collecting data from GPS is usually bound to adhere to the privacy law in many countries. You can embark in a more productive and legal means of GPS and location data collection process by obtaining the consent of your customers. How to make them opt in to your offer?
Using GPS and Localization for Social Analytics

Smartphones and the Rise of Contextual Apps

jaredchowe
The new development in the world of smartphone applications is something called “contextual apps.” Contextual apps are mobile apps that can figure out where we are or what we are looking at and then present us with all kinds of information about that spot.
Smartphones and the Rise of Contextual Apps

Why All Brands Should Be Monitoring Social Media

adhutchinson
Amongst the various debates around social media’s effectiveness as a business tool, one aspect that is almost undisputable is the value of social listening. After many years working in media monitoring - where clients pay a premium to track as many mentions as they can - it’s surprising to me that with so much of this data now freely available, more businesses are not listening in.
Why All Brands Should Be Monitoring Social Media

Social Enterprise: Realigning With Disruptive Technology

Localspeak
As the demand for integrating social media intelligence into the ecosystem of companies grows, across almost all verticals, human data has become the new currency. Enterprise command centers have already proven this and remain popular. Additionally, we’re also seeing an increase in a proliferation of NLP dashboards and leaderboards.
Social Enterprise: Realigning With Disruptive Technology

How Social Media Can Make Moving to a New Place Easier

Kayla Minguez
Even if you’re an organized person, there are inevitably a huge number of things to manage prior to moving. The potential for roadblocks is huge. Fortunately, social media can provide glimpses of your soon-to-be home, and more importantly, help you connect with people who live there.
How Social Media Can Make Moving to a New Place Easier

Foursquare: The Intersection of Mobile, Social and Local

derekrsmith74
Foursquare is one of those networks that many of us just don’t get. What’s the point of competing with your buddies to be the mayor of your local Starbucks? Despite the skepticism, Foursquare is an interesting case study because it sits at the intersection of three of the biggest technology trends: mobile, social and local.
Foursquare: The Intersection of Mobile, Social and Local