Yesterday the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler , VP of AdWords Product Management, and I happened to have a front row seat! The theme of the talk? Addressing “moments that matter” through better mobile experiences, more automation tools, and enhanced measurement features. It was all about helping marketers “win the moment” or, er, the micro-moment.
It was dubbed ‘Mobilegeddon’ by many journalists and media commentators; and, while Google’s mobile search algorithm change on 21st April hasn’t resulted in any Millennium Bug-esque instances of panic, the true impact will only start to become apparent over the coming weeks and months. If you missed it, Google has changed the way it ranks web pages on its search engine; and, rather than relying purely on businesses reacting to its search ranking rules via SEO, as a way of ranking relevancy, Google will now prioritise websites that have been optimised for mobile devices, meaning consumers will see those sites before any others when conducting a search online.
Last week, we were sitting in a client meeting at the BuzzPlant office when the conversation turned to Google. If you don’t live and breathe SEO and website creation, then Google can be a daunting, mystifying force standing between you and your business. In our client meeting, we were discussing Google’s quirks and oddities when Jason, one of our jack-of-all-trades SEO consultants, threw out this statement: “Google is like a hyperactive teenager. You have to hold their hand, make it easy, and don’t make them look at too much at once.”
The Google Consumer Surveys tool allows your company to make decisions based on the real-time data, and ultimately, this means that you do not have to wait to make a big decision for a new product or service. It also means that you can know when it is time to go back to the drawing board with an idea, or consider a marketing concept in a new light based on popular feedback that you were note expecting to get. The ability to set user specific demographics to further target the kind of responses that you get means that you can get even more detailed information from your audience. This is especially unique to Google Customer Surveys, and because of Google’s publishing networks, you know that you are getting access to the biggest pool of respondents possible.
Google’s mobile algorithm update is rolling out! Webmasters must have their sites up to par with accepted mobile optimization standards. Since this announcement from Google came out in February 2015, professionals that use the internet have been trying to figure out exactly how much of a change we’re likely to see here. Whilst the regular desktop users won’t notice any difference in the way they see the world, this mobile update makes it easier for mobile users to access content on the internet and read it comfortably in miniature screens.
Today is the day Google is rolling out a major update to its mobile search algorithm. Some are proclaiming this “Mobilegeddon,” others the “Mobilepocolypse." The reality is that this is a major update that will boost the ranking of mobile-friendly pages. There are five things to know about how this update may impact your brand.
As you know, Google has announced that as of today, the algorithm will be expanding its use of mobile-friendliness as a ranking signal for mobile searches. The majority of websites that will suffer from this update will be the ones that only feature a desktop-oriented design. Adapting the design to work for smartphones and tablets as well may be easy, requiring a few changes to style sheets, or may be difficult, requiring a complete redesign.
Why should marketers care about easy, browser-based push notifications for their content? Because push notifications have a 30x better opt-in rate than email. Google just took browser-based push notifications mainstream.
I heard it again last week, "I"m so frustrated by SEO!" The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like "mystery," "black magic" and "black box." Yet, SEO is not a mystery. It's certainly not black magic. But there is some truth to the suggestion that it might be a black box. I'll explain why.
Everybody wants their website to rank #1 on Google. Who can blame them? Google commands 65-85% of the search market, depending on who you ask and what they measure. The top 10 "eligible to rank on Google" pages earn 92 percent of the traffic for a given search term. The top 3 earn 62 percent.