Recent Posts

The 2014 Wrap Up: SEO in Review

Bernadette Coleman
Google likes to keep us SEOs and digital marketing professionals on our toes and they did a really good job in 2014. Here is a short summary of the SEO changes Google rolled out this year.
The 2014 Wrap Up: SEO in Review

New Google AdWords Editor Version 11 Features

larrykim
AdWords Editor is still much-loved by search marketers, judging by the reaction when I suggested a year ago that Google seemed to be deprioritizing it. Now, with the release of Google AdWords Editor 11, there's even more to love! In their Version 11 announcement this week, Google said this is the biggest update to the tool since it launched in 2006.
New Google AdWords Editor Version 11 Features

Did the Penguin 3 Update Put Your Website on Thin Ice?

Randy Milanovic
It’s likely you’ve already heard of the recent Penguin 3.0 update to Google’s search algorithm (which was first introduced in October but is being rolled out in stages). What you might not know, however, is what changed and whether you should be worried for your website rankings.
Did the Penguin 3 Update Put Your Website on Thin Ice?

Is Google Losing Its Mojo?

gonzogonzo
Google remains a force to be reckoned with and still dominates the online sphere, no matter what industry you work in. But… I get the feeling there is more at play here, and while Google has not turned itself into a Microsoft just yet, worrying signs keep accumulating. Here are a few examples implying the giant from Mountain View may be losing some of its mojo.
Is Google Losing Its Mojo?

Are Online Monopolies a Good Thing?

Chris Measures
Are effective online monopolies (Google has 90% of the European search market for example) a good or bad thing? Obviously in the real world monopolies are viewed with suspicion, particularly when a dominant position is then used to raise prices, unfairly squeeze competitors and generally provide a poor deal to customers. But a monopoly on its own is not enough for regulators to step in.
Are Online Monopolies a Good Thing?

What Digital Marketers Say About Penguin 3.0

PaisleyHansen
The new Penguin update has come, and had time to move the SERPs around. Now that the dust has settled, what are marketers saying about it?
What Digital Marketers Say About Penguin 3.0

Optimizing Google AdWords for Your B2B Marketing Strategy

Mary Wieder
Content. Digital. Social. Are these the three principles of B2B marketing today? If B2B marketers want to connect with their knowledgeable and expert audience, they need to produce content, but then they need to get that content in front of their target audience. The days of snail mail, print advertising and the yellow pages are dwindling, so how can your target audience actually find you?
Optimizing Google AdWords for Your B2B Marketing Strategy

Campaign Asks Patients to Stop Googling for Information

Adi Gaskell
A new campaign by DDB Brussels aims to stop people turning to Google when they get ill, under the belief that doing so causes them to mis-diagnose their conditions on a mass scale. It’s a baffling campaign because it seems to ignore the reality that so many people turn to Google as their first port of call. Rather than understanding where patients turn to for information and engaging with them maturely based upon this knowledge, it seems to treat patients as children instead.
Campaign Asks Patients to Stop Googling for Information

What the European Commission Vote Could Mean for Google

larrykim
Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.
What the European Commission Vote Could Mean for Google

Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

larrykim
Is Google Shopping becoming a competitor to retailers? It would appear that's a real possibility.
Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?