Recent Posts

What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

smatista
If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications.
What Google’s Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

Google’s Panda 4.1 Update Will Change Your Content Marketing Strategy

Warren Knight
Google loves change probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda 4.1. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% loss in their organic search footprint when Panda 4.1 hit the web late September.
Google’s Panda 4.1 Update Will Change Your Content Marketing Strategy

AdWords Keyword Tool

AlbertMora
Keyword analysis is one of the first steps in the process of search engine optimization. Luckily, there is a tool that can help you out with keyword analysis so that you can think about best ways to optimize your website according to the results from the analysis.
AdWords Keyword Tool

15 Reasons Why Google Search Page Has Just 3 Buttons

Charles342
Google is the most viewed website in the entire world. And while this may not come as a big surprise for those that use Google, it’s quite astonishing when you step back and realize that this site has one of the most simplistic designs on the entire internet. Here are 15 reasons why the Google search page has just three buttons and how it helps the site.
15 Reasons Why Google Search Page Has Just 3 Buttons

What About PDFs and SEO?

CarolineMelberg
While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there.
What About PDFs and SEO?

Why Google is the Mobile Media Leader in America

David H Deans
comScore released data reporting key trends in the U.S. smartphone industry for August 2014. Google Android led as the number one smartphone platform with 52 percent platform market share.
Why Google is the Mobile Media Leader in America

SEO and 11 Years of Google Algorithm Updates

chadpollitt
It’s taken Google many years to get its search engine where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right. SERP success is now a trailing indicator of good PR and inbound marketing.
SEO and 11 Years of Google Algorithm Updates

Facebook Is the New Google. That's the Bad News

StanfordSmith
Last week, Facebook changed its Newsfeed algorithm again. They say the change will surface your friends' posts and pages when they are the most useful and relevant. I doubt it, but okay. And right on cue, Facebook tacticians are looking for ways to recover diminished reach due to the change. Like Google, we have pinned our hopes on a fickle hero. Perhaps it’s time we remind ourselves of the lesson Google taught us.
Facebook Is the New Google. That's the Bad News

Facebook Makes Bold Power Play Against Google with Atlas

larrykim
According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
Facebook Makes Bold Power Play Against Google with Atlas

When and Why Should You Disavow Links?

Matt Goulart
The Disavow Link button is a special option that allows you to immediately get rid of any link that is on your website and generating a negative flow of traffic. Here's information on why, when, and how you should use it.
When and Why Should You Disavow Links?