Recent Posts

SEO and 11 Years of Google Algorithm Updates

chadpollitt
It’s taken Google many years to get its search engine where it is today. SEO is not something you do anymore; it’s what happens when you get everything else right. SERP success is now a trailing indicator of good PR and inbound marketing.
SEO and 11 Years of Google Algorithm Updates

Facebook Is the New Google. That's the Bad News

StanfordSmith
Last week, Facebook changed its Newsfeed algorithm again. They say the change will surface your friends' posts and pages when they are the most useful and relevant. I doubt it, but okay. And right on cue, Facebook tacticians are looking for ways to recover diminished reach due to the change. Like Google, we have pinned our hopes on a fickle hero. Perhaps it’s time we remind ourselves of the lesson Google taught us.
Facebook Is the New Google. That's the Bad News

Facebook Makes Bold Power Play Against Google with Atlas

larrykim
According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
Facebook Makes Bold Power Play Against Google with Atlas

When and Why Should You Disavow Links?

Matt Goulart
The Disavow Link button is a special option that allows you to immediately get rid of any link that is on your website and generating a negative flow of traffic. Here's information on why, when, and how you should use it.
When and Why Should You Disavow Links?

Social Hub Pages

Steven J Davies
We all know how important it is for SEO to create hub pages for our websites, right? Can social media be leveraged to help with that endeavor, and in fact be used to create the hub pages for us?
Social Hub Pages

How Hummingbird Affects Your Search Engine Rankings

david8986
What is so important about Hummingbird? Firstly, it affected over 90% of the search requests submitted to Google. The main aim was to focus on relevant concepts and intent instead of singular keywords.
How Hummingbird Affects Your Search Engine Rankings

4 Ways Google Analytics Can Improve Your Social Media Strategy

MarkHansen
Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.
4 Ways Google Analytics Can Improve Your Social Media Strategy

Google Is Changing the Close Variant Matching Option in AdWords

kepping
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
Google Is Changing the Close Variant Matching Option in AdWords

Sales Efficiency: Has Google Provided Us With the Golden Egg?

Dave Kurlan
If you or your salespeople sell in a territory and you use an Android phone, then Google tracks your every move. You can see where you've been and when. Does it look efficient to you? Could it be more efficient?
Sales Efficiency: Has Google Provided Us With the Golden Egg?

Are You Pigeon-Proof?

CarolineMelberg
This is a short, easy-to-read list of six top local SEO experts and their take on the whirlwind controversy Pigeon is creating.
Are You Pigeon-Proof?