Google has answered the prayers of millions of users. But what does this mean for the general public and marketers alike? Google has been slowly moving itself away from Google+, its failed social network, yet made a sudden announcement this week: Google+ forced integration with YouTube will no longer exist .
Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform – ending its so-called competition with other social networks like Facebook and Twitter. Google hasn’t released a bunch of details about the changes coming to Google+, but change is in the air.
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building SEO for businesses. Google+’s number one spot might change as a result of an upcoming platform reorganization.
This week we are joined by SEMrush's Olga Andrienko, who will be giving us an insight into the latest SEO news. Simply Measured's Kevin Shively will be delving into the world of social media analytics and sharing his thoughts on what is new and exciting.
It’s true that employers are using social media not only to screen applicants, but also hunt for potential candidates. An active and professional social media presence can help enhance a freelancer’s online image, particularly in respects to standing out with clients.