Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
It’s no secret that as underutilized as it is in the social media world, Google+ has been a powerhouse for search engine optimization. From personalized search results to improving organic reach, the Google+ platform has been a go to source to start building SEO for businesses. Google+’s number one spot might change as a result of an upcoming platform reorganization.
This week we are joined by SEMrush's Olga Andrienko, who will be giving us an insight into the latest SEO news. Simply Measured's Kevin Shively will be delving into the world of social media analytics and sharing his thoughts on what is new and exciting.
It’s true that employers are using social media not only to screen applicants, but also hunt for potential candidates. An active and professional social media presence can help enhance a freelancer’s online image, particularly in respects to standing out with clients.
There have been a number of conflicting reports surrounding G+. Many of us in the tech world know that the driving force behind Google+, Vic Gundotra, has left the company and ever since that departure, G+ has seen less of a prominent place in Google’s limelight, with some claiming that Google is actively moving to hide it from the average user.
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.
Is the most valuable part of your content the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the top minds in Semantic Search).
Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing.