Google's put a nail in Authorship’s coffin and you’re probably left wondering if authorship and author authority still matter. Here's why author authority still impacts your search, social, and content success.
Google is coming down heavily on Authorship spam but as it seems, it is in fact killing the concept of Authorship by going against what it has once taught the marketers. Here we have tried to explore the possible reasons behind the decision of Google to curtail the impact of Authorship.
Authors with established Authorship through Google Plus can no longer view impressions, clicks and the average rank of their work. What is Google doing with Authorship? It seems they've done a complete 180.
Despite overwhelming support for the idea that Google’s decision to delete Google authorship photos was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case. I wasn’t content to leave things at that, so I set about looking for evidence to support my theory – and I’ve found it.
Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.
SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results. Here's how you can increase your social signals.
One of the best ways to grow you your small business is by increasing the traffic to your website. There are lots of SEO (search engine optimization) strategies out there for doing this, and among them is a great blog. We’ve talked a lot lately about content marketing, which drives traffic to your site by way of blog articles your audience finds when searching the web.
So, you’ve set up a Google+ account! Now you’re on your way to legitimacy in Google’s eyes. But you’re not there yet. That’s where Google Authorship comes in. A few years ago, Google created Authorship as part of its goal of showcasing their products in search results.
Since the idea was first introduced and rolled out, I've been a huge fan of the Google Authorship program. Recent updates to Authorship, however, are raising some eyebrows. The question to ask today is: Is there a new glass ceiling for Google authors… and if so, how do you deal with it?
The ticket to your desired Internet listing is Google authorship, a highly effective way of connecting and promoting content on search results pages. It’s free to use, easy to set up, and worth the effort—especially for us who dream the Google dream. Google authorship wasn’t always Google authorship. It began as Agent Rank.