You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
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Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.
Google+ is the constantly being picked on, but it still have value! Below are some of the uses that are indeed helpful to brands and businesses.
With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings well before taking to the sky in V formation.
As the social layer to all of Google’s offerings online, Google+ is made up of many different features that at times can be cumbersome to properly manage. With the many Google+ tools available that add to its functionality, it’s easy to get confused as to which options are best for your needs. Here are some of the best tools marketers can use to effectively manage a Google+ page.
Cross-platform strategies are an incredibly powerful social media tool. The approach works exceptionally well with Pinterest and Google Plus. I recently did an hour-long live video broadcast with Peg Fitzpatrick and Rebekah Radice to discuss this topic.
With more than 1 billion registered users and around 350 million monthly active users, Google+ is a social network that you just cannot ignore. You might not find it as engaging or popular among social networking enthusiasts as Facebook, but it’s still a platform that can benefit you immensely especially if you intend to sell products (digital or physical) online.
Good luck, Google+, on your 3rd anniversary. I really like you. For now, only because of your potential and because I am always trying to impress your dad, Google. But what I would really like is to love to spend time on Google+. To leave Facebook behind and make G+ my number one social media wife. Right now, it's dead last.
It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.
The Google+ hashtag (or ‘pound sign’ if you’re American!). There to help you find similar content, make your content more discover-able and give your content more context… but how about helping your content get more exposure in the organic SERPs? No? Well, yes actually!