Google is in the headlines again after creating new parent company Alphabet , and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren’t forcibly linked to Plus anymore, and the new focus on ‘stand-alone’ companies within the Alphabet banner had many debating whether Plus would be left to live or die on its own merit.
Google has announced that users will no longer require a Google+ profile to access and use Google products - most notably, YouTube. The changes, which will come into effect over the next few months, are the latest sign that Google is distancing itself from it's social network project, at least in terms of what it was meant to be. But could that be a good thing for the Google+ network?
At Google's latest I/O conference, the search giant announced they would be separating Google Photos from Google+, a move many see as the next step in the slow dismantling of the social network. But is Google+ really dead?
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.