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July 28, 2016
You may need to re-think that Olympic Games marketing strategy you had planned.
Olympic Committee Says Non-Sponsors Can’t Use Official Olympic Hashtags | Social Media Today
June 19, 2016
Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.
Should You Use Hashtags on Facebook? Here’s What the Research Says | Social Media Today
September 04, 2015
Presenting 'Socality Barbie,' an Instagram account aping and satirizing the monotonous tastes and activities of a certain monochromatic breed of narcissistic hipster, whose every coffee is an experience, whose every trip is a life-affirming adventure, and whose every moment is recorded to demonstrate that moment's sonder-inducing solitude.
August 30, 2015
Social media is used by everyone these days, and the entrepreneurs of today are starting their businesses in a culture of intense social media activity. Whichever social media platform you choose to use, you’ll find that the one thing that they all have in common is the hashtag. The hashtag, a ubiquitous pound sign that’s followed by a key word or phrase, is part of the social media language. Who better to use hashtags than entrepreneurs? We’ve put together a list of great reasons why as an entrepreneur you should use hashtags, and where to use them.
Social media hashtags
August 22, 2015
Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Here's a few tips on how you can use hashtags to help market your business.
Improve Your Marketing With Hashtags | Social Media Today
July 31, 2015
Trending hashtags can be a great way to get your business profile some traction in the social media landscape , but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from po litical hashtags?
Should Your Small Business Use Political Hashtags? | Social Media Today
July 06, 2015
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
June 04, 2015
Men are more likely to use "traditional" tags, while women are more likely to use "expressive" tags.
gender hashtag study
April 22, 2015
A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it’s important not to go hog-wild with your hashtags on some other platforms—more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom? Check out these tips for a successful hashtag campaign.
March 27, 2015
Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?