Should you use hashtags on your Facebook posts? There's a lot of conflicting advice - here's a full rundown on the evolution of hashtags on The Social Network and the proven ways to use (or not use) them.
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Social media is used by everyone these days, and the entrepreneurs of today are starting their businesses in a culture of intense social media activity. Whichever social media platform you choose to use, you’ll find that the one thing that they all have in common is the hashtag. The hashtag, a ubiquitous pound sign that’s followed by a key word or phrase, is part of the social media language. Who better to use hashtags than entrepreneurs? We’ve put together a list of great reasons why as an entrepreneur you should use hashtags, and where to use them.
Trending hashtags can be a great way to get your business profile some traction in the social media landscape , but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from po litical hashtags?
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it’s important not to go hog-wild with your hashtags on some other platforms—more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom? Check out these tips for a successful hashtag campaign.