The Super Bowl is a huge event, but it’s not just about the football. It is the most-watched event in America (with this year’s Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million viewers), and advertisers are eager to tap into these attentive viewers.
Since hashtags can be used for anything—business marketing, political campaigns, sporting events and even advocating for a cause—anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.
Super Bowl XLIX is less than a week away! Whether you plan to sit down and watch the big game or not, your fans are most likely tuning into the game. Use these three ideas to engage your fans during the big game.
Last week another hashtag went awry. In an attempt at levity, FOX & Friends launched a campaign to ring out the old year using the hashtag #Overit2014. And while many of us in the social media world already know to be wary of backfiring hashtags if you are a controversial organization, the wiz-kids at FOX & Friends apparently do not. In response to their hashtag, Twitter erupted with tweets that blasted FOX News and the conservative movement it champions (and a week later, the eruption continues, still). This prompted me to take a deeper look at the political and advocacy hashtags of 2014.
Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business, using social media platforms such as Twitter, Instagram, Facebook and Google Plus. They can also help you increase brand awareness, nurture community, and better measure your results and conversations using social media.
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"
Hashtags can increase user engagement, improve brand visibility, and help ensure that your Twitter marketing and social marketing campaigns enjoy the greatest success. If you only occasionally litter an unresearched and untested hashtag in your tweets, though, you are unlikely to be enjoy the full benefits.
Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.