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hashtags

April 22, 2015
A brand can experience up to a 50 percent increase in engagement when they use a hashtag. For some networks, like Instagram, posts with upwards of 11 hashtags experience the highest number of interactions. Though it’s important not to go hog-wild with your hashtags on some other platforms—more than two hashtags on a tweet can actually decrease engagement. And on Facebook, posts without hashtags actually outperform those with them. Ready for more hashtag wisdom? Check out these tips for a successful hashtag campaign.
hashtags
March 27, 2015
Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?
March 08, 2015
Twitter made hashtags popular and now Facebook and other social media sites have greatly added to their popularity. Knowing why and how to use hashtags in social media posts is still a mystery for some.
hashtag strategies and ideas
February 15, 2015
The Super Bowl is a huge event, but it’s not just about the football. It is the most-watched event in America (with this year’s Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million viewers), and advertisers are eager to tap into these attentive viewers.
super bowl advertising
February 12, 2015
Since hashtags can be used for anything—business marketing, political campaigns, sporting events and even advocating for a cause—anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.
January 26, 2015
Super Bowl XLIX is less than a week away! Whether you plan to sit down and watch the big game or not, your fans are most likely tuning into the game. Use these three ideas to engage your fans during the big game.
January 23, 2015
"Dear Socially Stephanie, I see everyone using hashtags. Do they actually work? I just don't get it. Help!"
January 06, 2015
Last week another hashtag went awry. In an attempt at levity, FOX & Friends launched a campaign to ring out the old year using the hashtag #Overit2014. And while many of us in the social media world already know to be wary of backfiring hashtags if you are a controversial organization, the wiz-kids at FOX & Friends apparently do not. In response to their hashtag, Twitter erupted with tweets that blasted FOX News and the conservative movement it champions (and a week later, the eruption continues, still). This prompted me to take a deeper look at the political and advocacy hashtags of 2014.
December 08, 2014
Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business, using social media platforms such as Twitter, Instagram, Facebook and Google Plus. They can also help you increase brand awareness, nurture community, and better measure your results and conversations using social media.
October 03, 2014
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"

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