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January 12, 2015
A killer headline can lead to your most successful blog posts in terms of web traffic, backlinks and exposure.
December 23, 2014
It’s time to start transforming passersby into engaged readers. And the key to achieving this starts with an effective headline.
December 12, 2014
Eight tried and tested ways to write a better title tag and headline for your blog or social media post today including comparisons, story-telling, and more.
November 04, 2014
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?
October 15, 2014
Many content writers often focus mainly on the content, not paying needed attention to the title. However, it is the most important thing for attracting the audience. Take a look at how to create a killer title for the article.
September 18, 2014
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
September 18, 2014
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?
September 10, 2014
Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It’s a nice idea and certainly adds to the user experience on Facebook, but it seems a little like the network is late to the party and they’re solving a ‘problem’ we’ve already moved past.
September 01, 2014
While there is an immense amount of power in an inspiring headline, there is success in an inspiring story. You can't change a user's behavior with one line, but with a story, you can change their life.
August 31, 2014
Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed.