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March 20, 2015
If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject titles really are, whether they be on Twitter, Facebook, LinkedIn, email newsletters or just in generic emails to your channel partners. Everyone wants their content to be read, but what is the best way to achieve this?
March 09, 2015
Your headline is the first — and maybe last — impression you make on your audience.
March 03, 2015
Don't spend hours writing a fabulous article and then fall at the last hurdle with a poorly worded title. Remember what your Grandma used to tell you: First impressions count.
January 12, 2015
A killer headline can lead to your most successful blog posts in terms of web traffic, backlinks and exposure.
December 23, 2014
It’s time to start transforming passersby into engaged readers. And the key to achieving this starts with an effective headline.
December 12, 2014
Eight tried and tested ways to write a better title tag and headline for your blog or social media post today including comparisons, story-telling, and more.
November 04, 2014
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?
October 15, 2014
Many content writers often focus mainly on the content, not paying needed attention to the title. However, it is the most important thing for attracting the audience. Take a look at how to create a killer title for the article.
September 18, 2014
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
September 18, 2014
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?