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May 03, 2016
Your headlines - on blog posts, infographics , articles, landing pages, email campaigns and other marketing collateral - are arguably the most important part of your copy.
How to Write Powerful Headlines that Demand Attention [Infographic] | Social Media Today
March 11, 2016
The evidence is clear: great headlines are a crucial ingredient in any online marketing effort. Here’s how you can write your own powerhouse attention grabbers.
5 Simple Tips for Writing Irresistibly Clickable Headlines | Social Media Today
October 20, 2015
When you battle for attention in the noise fest that is the Internet, the most important skill you could possibly possess is headline writing. To help with this, Barry Feldman has created an infographic and cheat sheet you can use to hone your headline writing.
9 Unforgettable Tips for Writing Headlines that Work [Infographic] | Social Media Today
September 25, 2015
If you use an aggregator or visit sites like Buzzsumo for your social media news, you probably saw multiple news stories today about a single event that seems important but actually isn't. Actually, this happens every other day on the internet, but I'm using today's example as a jumping off point, so here we go.
facebook bullying
August 15, 2015
The team at Buzzstream and Fractl recently analyzed over 5,000 articles from BuzzFeed with a focus on the lowest-performing headlines to discover what didn't work.
What You Can Learn From The Worst-Performing Headlines On Buzzfeed [Infographic] | Social Media Today
August 03, 2015
Your headline is the first—and possibly the only—chance you have to attract attention to the content you’ve written. That’s the writing on the wall. And it turns out that some kinds of headlines attract attention better. How should you write your headlines? “Your title will directly impact your click-through rate,” writes Jonathan Long for SEJ. “A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right?”
June 10, 2015
A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out the infographic from QuickSprout below to get you writing headlines like a champ in no time.
May 22, 2015
Disappointing headlines aren't good for anyone’s business, particularly people who blog, write, and rely on social media to market their expertise
headline, headline writing, tips, tricks
May 08, 2015
Readers use your headline as their first selection criterion when deciding what to spend their time on. Just like a book is still judged by its cover, each content piece that you produce gets evaluated by your readers in a few seconds based on its headline.
March 20, 2015
If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject titles really are, whether they be on Twitter, Facebook, LinkedIn, email newsletters or just in generic emails to your channel partners. Everyone wants their content to be read, but what is the best way to achieve this?