Recent Posts

8 Creative Hacks for Engaging Headlines

CaitlinDodds
Eight tried and tested ways to write a better title tag and headline for your blog or social media post today including comparisons, story-telling, and more.
8 Creative Hacks for Engaging Headlines

Why Headlines Came to Rule the Content Marketing World

Julie Neidlinger
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?
Why Headlines Came to Rule the Content Marketing World

The Best Title: 5 Tips to Attract Readers

ortolisa
Many content writers often focus mainly on the content, not paying needed attention to the title. However, it is the most important thing for attracting the audience. Take a look at how to create a killer title for the article.
The Best Title: 5 Tips to Attract Readers

Five Boring Keys for Creating Better Subject Lines

TravisS
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?
Five Boring Keys for Creating Better Subject Lines

Goof-Proof Recipe Yields Amazing Social Media Content

BeckyGaylord
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
Goof-Proof Recipe Yields Amazing Social Media Content

Why Clickbait Was on Its Way Out Anyway

coreypadveen
Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts. It’s a nice idea and certainly adds to the user experience on Facebook, but it seems a little like the network is late to the party and they’re solving a ‘problem’ we’ve already moved past.
Why Clickbait Was on Its Way Out Anyway

Facebook Clickbait... and Switch

BradJoe
While there is an immense amount of power in an inspiring headline, there is success in an inspiring story. You can't change a user's behavior with one line, but with a story, you can change their life.
Facebook Clickbait... and Switch

Facebook Cracks Down on Clickbait Headlines

Kate at Rose McGrory
Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed.
Facebook Cracks Down on Clickbait Headlines

10 Tips for Writing Viral Titles

Bernadette Coleman
Having titles that are irresistibly click worthy is an art. Here are 10 tips to make sure you are writing titles that are clickable.
10 Tips for Writing Viral Titles

A Sharp Spear Tip Is the New Necessity

Aaron Perlut
Boring or sanguine is no longer good enough. Even sturdy or stable won’t cut it if you have ROI to contend with – and most of us do. Content, and in particular, the tip of the spear on that content, must have something poignant or funny or alarming or dramatic or sexy that speaks to an audience, and drives them to take action and share the fact that they've taken that action.
A Sharp Spear Tip Is the New Necessity