If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject titles really are, whether they be on Twitter, Facebook, LinkedIn, email newsletters or just in generic emails to your channel partners. Everyone wants their content to be read, but what is the best way to achieve this?
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?
Many content writers often focus mainly on the content, not paying needed attention to the title. However, it is the most important thing for attracting the audience. Take a look at how to create a killer title for the article.
The average American receives over 400 commercial emails a month. As marketers, we spend a lot of time crafting email content, packing it with value, and tailoring it to the recipient. How do we make sure our email is the one that gets opened, instead of the one that gets the instant delete?