A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out the infographic from QuickSprout below to get you writing headlines like a champ in no time.
Readers use your headline as their first selection criterion when deciding what to spend their time on. Just like a book is still judged by its cover, each content piece that you produce gets evaluated by your readers in a few seconds based on its headline.
If my subject title hadn’t intrigued you or been prominent enough on the webpage you would not be reading this. Crazy aye! This puts into perspective just how important subject titles really are, whether they be on Twitter, Facebook, LinkedIn, email newsletters or just in generic emails to your channel partners. Everyone wants their content to be read, but what is the best way to achieve this?
Pretend, for a moment, that we’re at ceremony for the content marketing graduating class of 2014, and the valedictorian is giving a speech on how headlines came to rule the content marketing world. What would she say about the past year, when it came to crafting headlines? Why did headlines get the spotlight?