B2B and B2C verticals have always stolen the limelight and other industry verticals such as B2E and C2C have never received much attention from the industry experts. Nevertheless, the unprecedented rise of social media has changed this lopsided setting. Social media’s reach has penetrated through...
Several of January’s Top 10 brands got a little help from celebrity friends, earning social’s love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.
Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to zoom real business results? If yes, then this episode of today’s Social Zoom Factor podcast is for you.
Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today’s Social Zoom Factor podcast is for you
It is more important to have influence in social media than popularity. You could easily have more visitors than your competitor, but your competitor could be more influential. It is better to receive less traffic if your visitors are regular and more invested. When your visitors are more involved in your site, this increases the likelihood of their making a purchase as you have now earned their trust.
Standing out in a crowd and being perceived as an industry leader is very important to marketers working within various social media outlets. Here are five ways to strengthen your influence and cultivate a stronger online network.
The power of a trusted opinion is priceless. Many people urge small businesses to get local influencers to write/talk about them, and that is good. But a missed opportunity is getting your existing customers talking about you, too. This strategy can be even more effective.
Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing.
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.