Recent Posts

The Difference Between Popularity and Influence in Social Media

BrettRelander
It is more important to have influence in social media than popularity. You could easily have more visitors than your competitor, but your competitor could be more influential. It is better to receive less traffic if your visitors are regular and more invested. When your visitors are more involved in your site, this increases the likelihood of their making a purchase as you have now earned their trust.
The Difference Between Popularity and Influence in Social Media

5 Ways to Become a Top Influencer in Social Media

Andy Franco
Standing out in a crowd and being perceived as an industry leader is very important to marketers working within various social media outlets. Here are five ways to strengthen your influence and cultivate a stronger online network.
5 Ways to Become a Top Influencer in Social Media

The Power of Word of Mouth Influencers: Your Existing Customers

bizyscott
The power of a trusted opinion is priceless. Many people urge small businesses to get local influencers to write/talk about them, and that is good. But a missed opportunity is getting your existing customers talking about you, too. This strategy can be even more effective.
The Power of Word of Mouth Influencers: Your Existing Customers

Top 6 Scientific Strategies for Social Influence

@P2PEngagement
It turns out there's a science behind how top influencers operate. And this science may have far reaching implications for your digital marketing business.
Top 6 Scientific Strategies for Social Influence

Boost Your B2B Marketing with Google+

ivanserrano
Despite a rocky beginning, Google+ has grown significantly in the past years and now is the second largest social media network with over 500 million active monthly users. While its numbers continue to climb steadily, there are still many marketers who have yet to embrace it as an effective tool for B2B marketing.
Boost Your B2B Marketing with Google+

SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

carianneking
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

Brandwatch Joins Forces with PeerIndex

meganmpls
Social intelligence technology company Brandwatch expands its offerings with the acquisition of PeerIndex, an influencer-mapping technology company.
Brandwatch Joins Forces with PeerIndex

How to Work With the Right People to Change Brand Perception

Kristen Matthews
Brand perceptions are driven by the things your customers are saying about their experience with you brand. As a marketer, you have complete control over creating brand awareness. However, that whole part of the funnel in which your costumers are actually contemplating and researching a purchase decision—you need to have people other than your brand talking about your brand.
How to Work With the Right People to Change Brand Perception

Academics Attempt to Shed New Light on Reputation and Influence Online

Adi Gaskell
It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it would be naive to think that perceptions don’t matter.
Academics Attempt to Shed New Light on Reputation and Influence Online

What's Next with Sentiment Analysis? Questions and Answers

BenFoley
Last week, Social Media Today and Tracx joined forces to host a webinar entitled "What’s Next with Sentiment Analysis?" The conversation addressed how more and more organizations are accessing the true connotation of every word posted by their audience, thanks to sentiment analysis tools. Some great questions were asked during the discussion, and we’ve answered them in this post.
What's Next with Sentiment Analysis? Questions and Answers