Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions on information from fellow customers than brand advertisements. In the age of social media, brands can...
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer.
With the majority of us struggling to produce online video content that garners views in the hundreds or occasionally thousands, perhaps we can learn something from those who regularly earn millions. Combining schoolyard humor with glaring transparency, abject goofiness with disarming relatability, these YouTubers have found a way to tap into the collective Zeitgeist of their audience to deliver content that is both enjoyed and valued; by doing so, they create real and lasting influence. Moreover, they’ve managed to build this influence organically by activating both their own and their audience’s passions, all while entertaining and educating.
“Vanity Metrics” is a term that’s ruling (and rocking) the influencer marketing space right now. The term refers to any form of followers or engagement that have been purchased to boost one’s perceived clout or influence. In other words, you can literally buy your way to social media stardom with the click of a ‘BUY NOW’ button.
As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore – influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers. Done well, this is an incredibly powerful marketing strategy, since you are in effect recruiting industry experts that your customers trust.
This week I had the pleasure to interview one of the top 50 social marketing/content marketing influencers in the world! We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning! One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives! We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
B2B and B2C verticals have always stolen the limelight and other industry verticals such as B2E and C2C have never received much attention from the industry experts. Nevertheless, the unprecedented rise of social media has changed this lopsided setting. Social media’s reach has penetrated through...
Several of January’s Top 10 brands got a little help from celebrity friends, earning social’s love with sponsorships and collaborations, proving that influencer marketing can have a big payoff for brands on social. Media and Entertainment brands especially saw success.
Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to zoom real business results? If yes, then this episode of today’s Social Zoom Factor podcast is for you.
Are you one of these marketing or business leaders who really doesn’t understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today’s Social Zoom Factor podcast is for you