Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Branderati’s CMO Ekaterina Walter was kind enough to provide a State of the Union assessment on influence marketing.
Sprinklr, the leading independent end-to-end social relationship infrastructure, announced the acquisition of Branderati, the industry’s foremost platform for advocacy and influencer marketing.
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices. Who's telling your customers what they need, or when they need it?
Robert Cialdini’s six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on just two elements – social proof and liking. It’s partly why we often feel marketers and brands are “yelling” at us online. There is a simple antidote to this: be the first to give.
When Guardians of the Galaxy opens next Friday, Marvel Studios will score a huge opening. This is the latest in a string of successes for Marvel, and it is due to the brand’s adherence to some core tenets. You can apply many ideals of the Marvel method to your own work, and create content that succeeds in a crowded field.
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create).
A majority of Americans said they're not influenced by social media, yet marketers persist. What's the answer to the Social Word of Mouth debate?