Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one huge paragraph of unbroken text? Long caption copy — especially when it’s not broken up — can be a major turn-off for someone who is leisurely scrolling through their...
Instagram has become a dominant player in the social sphere especially in the last few years. The number of active users grows constantly making this a marketer’s gold mine. But how do you capitalize on all these active users? Better yet, how do you start an Instagram community?
Instagram was designed for visual storytelling. That’s a fact. The fashion industry relies on powerful imagery to sell. I n some ways, fashion and Instagram were almost destined for each other. The powerful visuals on Instagram are ideal for promoting and evoking expression that’s iconic of the fashion industry. Great, so the fashion industry can use it. What about all the other non-fashion focused brands? Is there room for these less trendy brands on Instagram too?
There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too. Thanks to social media, the days of the banner ads as revenue generators are behind us. Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark.
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account. The challenge has been that brands use their Instagram profiles to promote a variety of content, but they’re only given one live link to work with. The limitation means most brands update the URL in their bio periodically — sometimes every day. There are downsides to this practice.
It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started.
Pinterest and Instagram are the two social networks based primarily on the sharing of visual content, each of the networks having its own distinctive features. So where should visual content now be published? Find out what out what both ourselves and experts in publishing and sharing visual content...
Just a couple of days ago, Instagram announced their latest iPhone app called Layout. On their blog, Instagram describe Layout as an app that, “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity."
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.