Just a couple of days ago, Instagram announced their latest iPhone app called Layout. On their blog, Instagram describe Layout as an app that, “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity."
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand’s profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.
Good news for the businesses that make up the 300 million + on Instagram: yesterday the company announced on its business blog the release of its new advertising feature, Carousel Ads, set to roll out in the very near future. While the newest trait will only be available on a limited basis to test...
The greatest challenges of Instagram is that you’re only given one live link to work with -- it’s in your account’s bio section. For this reason, most brands resort to updating the URL in the bio periodically -- sometimes every day.
Are you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.