For the week of January 25, 2016 – January 31, 2016, U.S. brands captured 1.5 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram . Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking here.
For the week of January 18 – January 24, 2016, U.S. brands and properties captured 871 million likes and comments on posts published on Instagram . Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in the ranking below. The ranking was topped by National Geographic (Media Publisher) with more than 25.8 million Instagram actions, from posts of wintry landscapes and Arctic animals, and the NBA (Sports League) with nearly 21 million actions, led by Golden State Warriors’ point guard Stephen Curry .
Over the past year at Harvard Medical School, we’ve gone from using Instagram sporadically to posting consistently and strategically. This shift has created incredible growth on an increasingly influential channel and with an increasingly influential demographic. To achieve these goals though, we first had to establish our brand identity and visual strategy—and then implement it. Here’s how we did it in five steps.
Instagram allows brands the opportunity to tell a story and ultimately share their products, services, culture, and employees with the world. Consider our 5 Instagram resolutions to make 2016 your best year yet on this captivating platform.
With Millennials setting aside an estimated $226 billion for travel during 2015, they’re becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience - but they can’t rely on traditional channels like TV or radio to forge a connection with them.
A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.