You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!


July 28, 2015
Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities. In their first ever forecast for how much advertisers will spend on Instagram , eMarketer has predicted that the image-based social network will be generating $2.81 billion in mobile ad revenue, equating for more than 10% of parent company Facebook’s overall ad income, by 2017.
Instagram to Generate $2.81 billion, 10% of Facebook’s Overall Ad Revenue, by 2017 | Social Media Today
July 24, 2015
How do you play a game on Instagram ? It’s just images and captions, there’s no way of doing the things you need to do to play a game, right? You’d think so, but as part of a new promotion for Adult Swim cartoon “Rick and Morty”, design agency Ca r rot has launched an interactive game, played entirely within Instagram , through which users can follow quests across 80 linked Instagram accounts to find secret collectibles in order to get access to exclusive content.
Interactive Games on Instagram – An Opportunity for Your Next Promotion? | Social Media Today
July 24, 2015
With Instagram, as with any social media platform, if you don’t follow a few simple rules, you could find that you are wasting money and time on it. Here's a short guide on how to to start, develop and use Instagram as an engagement and lead generation tool.
How To Master Instagram: The Easy Guide For Small Business | Social Media Today
July 22, 2015
What goes into the perfect Instagram post? Calls to action, direct questions, and hashtags, to name a few.
perfect instagram post
July 20, 2015
Following Instagram's announcement last month of a major upgrade to it's mobile search functionality - making it easier for users to find trending, location and theme based content - the Facebook-owned image platform has unveiled a similar upgrade to its desktop experience.
Instagram Unveils Expanded Desktop Search Functionality | Social Media Today
July 20, 2015
Andrés Iniesta is a designer who describes himself as "a father who likes to take pictures of his kids, yummy food and interesting buildings in Madrid." He likes to post those photos to Instagram, but last week when he was on holiday, he suddenly found himself unable to access his account.
soccer or designer no
July 17, 2015
Instagram is still a relatively new social platform, but that hasn’t stopped businesses from jumping on it like it’s the best thing sliced bread. The platform allows you new opportunities brand your company effectively and to bring in real engagement. But getting it right isn’t always easy.
5 Things These Great Brands Do Differently On Instagram | Social Media Today
July 14, 2015
In an historic move, NASA today released the first surface image of Pluto , showing the colour , shape and shades of tectonic activity etched across the surface of the dwarf planet. But the announcement was historic in more ways than one – in releasing the image, NASA opted to share it to one media outlet ahead of all others. That outlet – Instagram .
NASA Releases New Image of Pluto – Exclusively on Instagram | Social Media Today
July 14, 2015
The recent Facebook announcements for brands regarding what can be done on Instagram (finally!) are still pretty disappointing. The story is very similar to Tumblr; Instagram promises marketers a sort of kiosk of relevant ads that will be presented to its growing user base. These ads would appear in the flow of pictures on Instagram, which could be clickable. We already know it won’t necessarily work that way.
July 11, 2015
Instagram doesn’t have its own native analytics tool, but there are a bunch of free Instagram analytics tools out there that you should be taking advantage of.
Free Instagram analytics tools