Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115%...
By now we've all heard about Australian Instagram star Essena O'Neill and how she is quitting Instagram and decrying the pressure that social media puts on individuals to present their lives as unnaturally perfect. In all the hoopla over O'Neill's departure from social, other more important news may have been lost: Socality Barbie has quit Instagram. I know, I'm heartbroken too.
For the week of October 26 – November 1, 2015, U.S. brands and properties captured 795 million likes and comments on posts published on Instagram. Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in the ranking below. National Geographic was the top Media Publisher and brand in the ranking with more than 27.5 million Instagram actions, followed by Victoria’s Secret (Fashion) with more than 5.2 million actions.
Since its inception, Instagram has pioneered the visual appeal of social media. Its visceral platform has resonated with a younger demographic, which still accounts for the majority of its users. Fast-forward five years, and Instagram’s growth has garnered the attention of those who are supposedly...
Instagram can be an effective tool for your company's overall social media marketing strategy. However, each social media platform is unique and has its own special quirks. You may have been using Instagram for a while and have had little or no success with this website. If this is the case, then don't worry because there are several things you can do to improve your results.
Not only is creative testing a best practice for digital advertisers who should constantly be trying out new concepts to see what works; it also steers customers away from ad fatigue. On frequently updated mobile platforms like Instagram, audiences will quickly get bored with your ads if they continually feature the same creative and copy.
We’ve all heard the cookie cutter advice - get a nice camera, post relevant photos, and other simple tips that won’t really do anything to spurt the growth of your Instagram account. The methods below, on the other hand, will give you that rapid increase you’re looking for.