Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

Instagram

March 27, 2015
Test your outlets and your audience’s engagement when you begin to use hashtags. Maybe your audience loves hashtags on Facebook but doesn’t engage with you on Twitter when you use them?
March 26, 2015
Just a couple of days ago, Instagram announced their latest iPhone app called Layout. On their blog, Instagram describe Layout as an app that, “lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity."
March 18, 2015
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
March 10, 2015
Instagram has long been the black sheep in the social marketing world. Marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a user or brand’s profile page. This means that while brands could certainly advertise on the platform, the lack of a unique link on individual posts made the effectiveness of a campaign an unattainable data point.
March 06, 2015
Good news for the businesses that make up the 300 million + on Instagram: yesterday the company announced on its business blog the release of its new advertising feature, Carousel Ads, set to roll out in the very near future. While the newest trait will only be available on a limited basis to test...
March 04, 2015
The greatest challenges of Instagram is that you’re only given one live link to work with -- it’s in your account’s bio section. For this reason, most brands resort to updating the URL in the bio periodically -- sometimes every day.
March 03, 2015
Are you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!
How to Market on Instagram
February 25, 2015
With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how to use it.
instagram strategy
February 12, 2015
Facebook, Instagram and Twitter are the most influential forms of social media, and a strong presence on them is crucial for maintaining a successful business. But even if you’re ticking all of the social media marketing boxes, are you filtering these checkpoints onto the right platforms?
February 02, 2015
This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.

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