Instagram's new "Explore and Search" features will make it a lot easier to connect with other users - and that’s great news for your business. The new features showcase trending hashtags and make customized recommendations for accounts to follow, while the new search has options to search by top tags, people, or places.
This year, Instagram surpassed the 300 million user mark, growing by 100 million users in just 9 months. Since then, it’s become a platform to be reckoned with, especially among typically visual brands, such as fashion, food, and travel. But what if it could be used for something else? What if you...
Fresh from announcing 'Buy Now' buttons to enable users to shop direct, and new, F acebook-esque targeting for advertisers, image-sharing platform Instagram has announced another upgrade, this time to its search functionality. In stagram’s updated search will better enable users to find posts they wouldn’t otherwise see in their feed, highlighting trending content, content from around you, and curated collections centered around specific themes.
Facebook's Facebook’s V ice P resident of G lobal M arketing S olutions has announced that advanced audience targeting options will be available for Instagram ads in the very near future. That capacity will add a new dimension to Instagram ads, and a new option for social media marketers to consider.
As Instagram continues to grow, so too does it's capacity to help organizations reach people through the platform. That's obviously of interest to marketers, but charity groups and causes are also looking to utilize the image-based platform to spread their message.
Instagram is rolling out an upgraded interface, specifically focused on improving user experience via desktop. The new interface is cleaner, putting more focus on the images, and moves the app further away from a fun-time, photo app to a more professional showcase.