Instagram video burst onto the scene in mid-2013, and in the months since then we’ve seen good, bad, and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts actually seem to pay off.
Instagram has become its own valid community in social media, both a business and consumer’s paradise. Now that it has video, Instagram is in direct competition with Vine, but seems to be a more mature, logically growing community rather than a gimmicky response to the popular video-sharing app.
As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. Can B2B companies use Vine and Instagram to build their brand and showcase their products? See how B2B companies are currently using these platforms.
"Dear Socially Stephanie, I run a small artisanal catering company in Fresno. I share our business information on my personal Facebook page, but other than that I'm lost. How can I get my company in front of more people? While we are located in Fresno, we ship around the country."
When comparing the two apps side by side there really are quite a few differences between Vine and Instagram. But do these differences mean one is better than the other? Is 6 seconds enough time to share what you want to share in a video, or would users rather opt for 15 seconds?
This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation!
On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, has become one of the most dowloaded apps, soon followed by Facebook’s release of video recording for its already highly popular Instagram app. Uberflip’s latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.
Instagram took a pass on looping. Looping is popular thanks to the current internet subculture of posting animated GIFs. Vine does this with videos. Instagram has stuck to a more traditional YouTube play-once approach. Vines are now being shared more often on Twitter than Instagram photos. Instagram has also seen erosion of Twitter usage caused by Twitter’s own picture hosting.