Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!

Instagram video

August 19, 2015
Instagram opens the door to showcase your brand visually and interact with potential customers who may be interested in your products or services. The secret ingredient to a flourishing Instagram community is with appealing, high quality images-- coupled with awesome photography apps making it possible to take and edit brilliant photos that capture one’s audience.
February 09, 2014
Instagram video burst onto the scene in mid-2013, and in the months since then we’ve seen good, bad, and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts actually seem to pay off.
November 14, 2013
Instagram has become its own valid community in social media, both a business and consumer’s paradise. Now that it has video, Instagram is in direct competition with Vine, but seems to be a more mature, logically growing community rather than a gimmicky response to the popular video-sharing app.
July 23, 2013
As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. Can B2B companies use Vine and Instagram to build their brand and showcase their products? See how B2B companies are currently using these platforms.
July 12, 2013
"Dear Socially Stephanie, I run a small artisanal catering company in Fresno. I share our business information on my personal Facebook page, but other than that I'm lost. How can I get my company in front of more people? While we are located in Fresno, we ship around the country."
July 10, 2013
Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. This is not the case. Youtube and Vimeo (and Wistia) co-exist. Everything new doesn’t have to kill something old.
July 01, 2013
When comparing the two apps side by side there really are quite a few differences between Vine and Instagram. But do these differences mean one is better than the other? Is 6 seconds enough time to share what you want to share in a video, or would users rather opt for 15 seconds?
June 28, 2013
This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation!
June 26, 2013
On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.
June 26, 2013
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, has become one of the most dowloaded apps, soon followed by Facebook’s release of video recording for its already highly popular Instagram app. Uberflip’s latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.

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