- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Instagram video burst onto the scene in mid-2013, and in the months since then we’ve seen good, bad, and ugly video efforts from brands. The good news is that when companies do get it right, Instagram video efforts actually seem to pay off.
Instagram has become its own valid community in social media, both a business and consumer’s paradise. Now that it has video, Instagram is in direct competition with Vine, but seems to be a more mature, logically growing community rather than a gimmicky response to the popular video-sharing app.
As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. Can B2B companies use Vine and Instagram to build their brand and showcase their products? See how B2B companies are currently using these platforms.
"Dear Socially Stephanie, I run a small artisanal catering company in Fresno. I share our business information on my personal Facebook page, but other than that I'm lost. How can I get my company in front of more people? While we are located in Fresno, we ship around the country."
Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. This is not the case. Youtube and Vimeo (and Wistia) co-exist. Everything new doesn’t have to kill something old.
When comparing the two apps side by side there really are quite a few differences between Vine and Instagram. But do these differences mean one is better than the other? Is 6 seconds enough time to share what you want to share in a video, or would users rather opt for 15 seconds?
This weeks #SMTnews Tweetchat focused on the introduction of Instagram Video. Our conversation ranged from discussing the role of short videos in general to brand strategy to the benefits of Vine versus Instagram. Thanks to our #SMTnews audience for providing such a stimulating conversation!
On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.
Video is becoming a major social media trend for this year. Vine, the Twitter-owned app, has become one of the most dowloaded apps, soon followed by Facebook’s release of video recording for its already highly popular Instagram app. Uberflip’s latest infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, as well as what these numbers represent for marketers.
Instagram took a pass on looping. Looping is popular thanks to the current internet subculture of posting animated GIFs. Vine does this with videos. Instagram has stuck to a more traditional YouTube play-once approach. Vines are now being shared more often on Twitter than Instagram photos. Instagram has also seen erosion of Twitter usage caused by Twitter’s own picture hosting.