Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


January 29, 2015
On Monday night the Indianapolis Star's Tom LoBianco broke the news that Indiana Governor Mike Pence would soon launch a “state-run news outlet” to compete against local media outlets called Just IN.
January 26, 2015
According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. But I feel this survey is extremely misleading, even detrimental to the importance of media.
January 22, 2015
Social media insights after the terrible terrorist attacks against Charlie Hebdo and the Jewish community in Paris.
January 15, 2015
In a groundswell of support for freedom of the press and in solidarity with the victims of last week’s political assassinations, all major U.S. newspapers—with the exception of The New York Times—have published the cover of the satirical Charlie Hebdo’s first issue since the terrorist attacks. Social media channels throughout the English-speaking world have responded to the Times decision with an unambiguous negative 45% social sentiment in the past few days.
January 08, 2015
The run-up to Christmas and the end of the year is always a battle for any business wanting to attract the attention of the press and gain significant marketing benefits. It is common knowledge within the world of journalism that editors receive hundreds of Christmas related ideas from PRs every day during December.
January 06, 2015
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
January 05, 2015
The difference in what is reported versus what is actually happening has a lot to do these days with the shrinking news cycle combined with a shrinking news budget. One thing that the ongoing contraction of major newsrooms and major news bureaus means is that there are fewer people doing more work. Even more importantly, the time isn’t available for a true discovery process.
December 19, 2014
The way we get our news and how news is reported has changed drastically in the past decade, and with social media comes a rise of social journalism that is once again evolving the current state and future impact of journalism.
December 18, 2014
There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed alongside editorial content, with the specific purpose of reaching the target audience.
December 18, 2014
According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, has greatly contributed to this confusion.