Even if you don’t believe that newspapers and print media will ever completely die, it’s impossible to deny the digital momentum shift. The face of the media has changed, and one of the most significant elements of this change is the advent of social journalism.
At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. But I feel this survey is extremely misleading, even detrimental to the importance of media.
In a groundswell of support for freedom of the press and in solidarity with the victims of last week’s political assassinations, all major U.S. newspapers—with the exception of The New York Times—have published the cover of the satirical Charlie Hebdo’s first issue since the terrorist attacks. Social media channels throughout the English-speaking world have responded to the Times decision with an unambiguous negative 45% social sentiment in the past few days.
The run-up to Christmas and the end of the year is always a battle for any business wanting to attract the attention of the press and gain significant marketing benefits. It is common knowledge within the world of journalism that editors receive hundreds of Christmas related ideas from PRs every day during December.
The difference in what is reported versus what is actually happening has a lot to do these days with the shrinking news cycle combined with a shrinking news budget. One thing that the ongoing contraction of major newsrooms and major news bureaus means is that there are fewer people doing more work. Even more importantly, the time isn’t available for a true discovery process.
The way we get our news and how news is reported has changed drastically in the past decade, and with social media comes a rise of social journalism that is once again evolving the current state and future impact of journalism.