Recent Posts

Social Journalism on the Rise

asellors
The way we get our news and how news is reported has changed drastically in the past decade, and with social media comes a rise of social journalism that is once again evolving the current state and future impact of journalism.
Social Journalism on the Rise

Native Ad Spending to Soar in 2015

philcohen4
There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed alongside editorial content, with the specific purpose of reaching the target audience.
Native Ad Spending to Soar in 2015

Mixed Messaging on Social Media

Sendible
According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, has greatly contributed to this confusion.
Mixed Messaging on Social Media

Press Release Distribution: Do You Know Where the True Value Lies?

Michael I
Companies are beginning to use press releases for the right reasons, without keyword stuffing and doing it properly. And they are seeing the results, because the industry for press release distribution has evolved.
Press Release Distribution: Do You Know Where the True Value Lies?

Why It's Important to Make a Good Pitch [INFOGRAPHIC]

nowsourcing
Journalists get sometimes hundreds of pitches every day, so it's important to make yours stand out. Learn what makes a pitch good or bad.
Why It's Important to Make a Good Pitch [INFOGRAPHIC]

When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

mj@socialmediatoday.com
At the Social Shake-Up, Mike Federle, the COO of Forbes; Carl Lavin, the homepage editor of CNN Digital; and Mary Ellen Egan, the Senior Content Director at Social Media Today, tackled how journalism and publishing are evolving in a panel titled “When Your Customers Become Your Contributors: Brand Journalism Meets Traditional.” To kick off the panel, Simon asked, “In the social age where anyone can publish anything, anywhere, any time, what is a media brand? Is it a platform, is it a publisher?”
When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

Social Advocacy and Politics: News Without Filters

DrDigipol
Social media coverage of the unfolding events in Ferguson, MO continues to shine a light on real-time, unfiltered news reporting from both professional and citizen journalists. There was a time when the defenders of professional journalism would denigrate the citizen journalist as lacking in ethics, objectivity and, sometimes, even veracity. But those criticisms have lost some credibility.
Social Advocacy and Politics: News Without Filters

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Simon Pearce
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.
Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

The Bots Are Coming!

paulgillin
On one level we can understand the teeth-gnashing that followed the Associated Press’ announcement that it plans to start using robots to write the majority of U.S. corporate earnings stories. Robots seem to bring out the Luddite in all of us. What we can’t understand is why anyone outside of a few shop stewards should want to preserve the jobs that will invariably be lost to this new kind of automation.
The Bots Are Coming!

PRs vs. Journalists: Battle Lines Drawn?

Chris Measures
A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views were that the combination of a lack of resources at newspapers and the central position of PRs as gatekeepers was leading to a world where companies and their representatives dictated the agenda.
PRs vs. Journalists: Battle Lines Drawn?