Recent Posts

When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

mj@socialmediatoday.com
At the Social Shake-Up, Mike Federle, the COO of Forbes; Carl Lavin, the homepage editor of CNN Digital; and Mary Ellen Egan, the Senior Content Director at Social Media Today, tackled how journalism and publishing are evolving in a panel titled “When Your Customers Become Your Contributors: Brand Journalism Meets Traditional.” To kick off the panel, Simon asked, “In the social age where anyone can publish anything, anywhere, any time, what is a media brand? Is it a platform, is it a publisher?”
When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

Social Advocacy and Politics: News Without Filters

DrDigipol
Social media coverage of the unfolding events in Ferguson, MO continues to shine a light on real-time, unfiltered news reporting from both professional and citizen journalists. There was a time when the defenders of professional journalism would denigrate the citizen journalist as lacking in ethics, objectivity and, sometimes, even veracity. But those criticisms have lost some credibility.
Social Advocacy and Politics: News Without Filters

Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

Simon Pearce
In the wake of John Oliver’s epic rant against native advertising on his show, "Last Week Tonight" (second video, below), Robin Carey and I sat down to discuss the implications. We talked about whether or not Oliver’s claims were justified, as well as the challenges and opportunities that native advertising presents to media brands and advertisers alike.
Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]

The Bots Are Coming!

paulgillin
On one level we can understand the teeth-gnashing that followed the Associated Press’ announcement that it plans to start using robots to write the majority of U.S. corporate earnings stories. Robots seem to bring out the Luddite in all of us. What we can’t understand is why anyone outside of a few shop stewards should want to preserve the jobs that will invariably be lost to this new kind of automation.
The Bots Are Coming!

PRs vs. Journalists: Battle Lines Drawn?

Chris Measures
A few weeks ago, BBC Economics Editor Robert Peston sparked a fierce (and ongoing) debate by warning of the power of the PR industry in setting and controlling the news agenda. His views were that the combination of a lack of resources at newspapers and the central position of PRs as gatekeepers was leading to a world where companies and their representatives dictated the agenda.
PRs vs. Journalists: Battle Lines Drawn?

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

How Newsjacking Can Boost Traffic to Your Website

michael-jaccarino
There are many ways to boost traffic to your site, including use of social media platforms and email campaigns. One method a lot of companies are using now is newsjacking, which is taking breaking news stories or widely publicized current events and reporting on them in such a way that relates to the given company’s own ideas.
How Newsjacking Can Boost Traffic to Your Website

Viral vs Shareable Content: Which One is Right for Your Brand?

BradJoe
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.
Viral vs Shareable Content: Which One is Right for Your Brand?

From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

Jose Antonio Sanchez
Many experts agree that content marketing should be "journalistic" and follow the approach that newsrooms have followed for years. Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.
From Good to Epic: The Principles of Journalism Applied to Content Marketing [SLIDESHARE]

Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]

Bryan Kramer
In this intimate conversation, Turner recalls some his most meaningful, personal and professional achievements, and how his passion and persistent efforts are pointed at fighting poverty, disease, inequality and a lack of education around the world. He also reveals the person who taught him the importance of “giving back.”
Exclusive Interview: Global Humanitarian and Media Mogul Ted Turner Sits Down with Bryan Kramer [VIDEO]