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There has been significant discussion about the future of hyperlocal news. Everybody seems to think that technical platforms such as Facebook and Google have disintermediated local news, and that it’s game over. We don’t think this is true at all, in fact we believe that the opportunities for local news are tremendous!
There are few industries that have been impacted as heavily by the digital revolution as the print media business. As consumers migrated online for content that was notoriously difficult to monetize, the industry has tossed around various business models to try and survive.
In a recent article in the Harvard Business Review, Alexandra Samuel argues that data journalism is an underused tool for companies and marketers. She says that while many brands have become publishers, they’ve failed to take advantage of the insights that their own corporate data could provide to customers.
“The First-Person Industrial Complex,” an article by Laura Bennet, was published on Slate today about why the first-person essay about trauma has become a mainstay of so many (especially online) media outlets. The article also examines how the economics that undergird the publication of these...
This year, Instagram surpassed the 300 million user mark, growing by 100 million users in just 9 months. Since then, it’s become a platform to be reckoned with, especially among typically visual brands, such as fashion, food, and travel. But what if it could be used for something else? What if you...
Even if you don’t believe that newspapers and print media will ever completely die, it’s impossible to deny the digital momentum shift. The face of the media has changed, and one of the most significant elements of this change is the advent of social journalism.
At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. But I feel this survey is extremely misleading, even detrimental to the importance of media.