- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases.
If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords.
There’s a whole lot more to keyword research than just coming up with keywords that you think are relevant. You have to think like the consumer and consider all the possibilities when it comes to what they may be looking for. When your keyword research is successful, you can easily turn traffic into conversions!
Choosing keywords is a challenge. Keyword density is a thing of the past. Metrics such as exact match search volume are becoming less important. Your #1 priority is to pair keywords with content by uncovering the semantics behind a search. Understand the user, understand the intent and then serve the intent.
These new features bring the Keyword Planner out of the desktop world, to help you connect with the right people, at the right time, in the right place. The new mobile, location and trending data paired with these super-useful visualizations are certainly a step in the right direction and should help marketers realize the benefits of this new marketing paradigm.
Due to their visual nature, the infographic stands a far better chance of going viral than a simple blog posts. The infographic is a large image that contains a series of data points combined in a convenient and easy-to-read format. They often receive more shares, Likes and reposts on websites and social networks.
Has Google rocked the boat again? In the last two months they rolled out a new algorithm update called Hummingbird and they stopped providing valuable keyword data in Google Analytics. In this post. I’ll tell you about how your SEO strategy needs to adapt to the new algorithm and some clever ways you can still get relevant keyword information.
I found myself digging into a client’s analytics to do a keyword analysis and give them some content ideas. I was looking for keywords they ranked for, but not on the front page of search results. Then the idea was to go back and revise that old content to create a long-tail keyword opportunity.
If you are writing a blog post or an article to be placed in an online publication, it makes sense to integrate some basic SEO tactics to improve its visibility and drive traffic. With an hour of extra effort, you’ll deliver results your clients (or employer) love and measurable increases in traffic.
Keyword research best practice is to manually go through the site page by page and brainstorm a potential list of keywords for each page. Plug each of these potential keywords into a keyword research tool (we recommend the Google AdWords Keyword Tool) to see what relevant keywords are suggested and what the search volume/competition data looks like.