You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!


March 20, 2015
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
March 10, 2015
If your PPC manager isn’t incorporating negative keywords into your campaign, however, it won’t matter how many hours they spent crafting your shiny new PPC campaign. They risk wasting hundreds (perhaps thousands, depending on your budget) each month on unqualified leads – all from not adding negative keywords to their campaign.
February 25, 2015
You’ve probably heard the statistics: the first five results on any search result page receive 75 percent of the traffic. For that reason, your SEO strategy should focus on landing in those first five results.
February 23, 2015
For some time now the power of keywords in relation to local search has been diminishing and so it is important that your website not only have the right keywords, but much more. Google and other search engines are looking at your website for overall site integrity, usefulness in relation to where your business is located, the product and services you provide and the actual user that is running the search.
Keywords and Local Search
February 09, 2015
Bundling keywords is an old technique. There is the wrong way to do it that most people still hold onto from the dark ages of SEO. Learn how to do it the right way.
November 19, 2014
With all the changes happening in SEO, it makes sense that some would declare the keyword to be dead. But then you read what others say, and they say it isn’t dead at all and keywords still have value.
September 26, 2014
Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases.
August 20, 2014
If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords.
June 09, 2014
There’s a whole lot more to keyword research than just coming up with keywords that you think are relevant. You have to think like the consumer and consider all the possibilities when it comes to what they may be looking for. When your keyword research is successful, you can easily turn traffic into conversions!
May 21, 2014
Choosing keywords is a challenge. Keyword density is a thing of the past. Metrics such as exact match search volume are becoming less important. Your #1 priority is to pair keywords with content by uncovering the semantics behind a search. Understand the user, understand the intent and then serve the intent.