How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
If your PPC manager isn’t incorporating negative keywords into your campaign, however, it won’t matter how many hours they spent crafting your shiny new PPC campaign. They risk wasting hundreds (perhaps thousands, depending on your budget) each month on unqualified leads – all from not adding negative keywords to their campaign.
You’ve probably heard the statistics: the first five results on any search result page receive 75 percent of the traffic. For that reason, your SEO strategy should focus on landing in those first five results.
For some time now the power of keywords in relation to local search has been diminishing and so it is important that your website not only have the right keywords, but much more. Google and other search engines are looking at your website for overall site integrity, usefulness in relation to where your business is located, the product and services you provide and the actual user that is running the search.
With all the changes happening in SEO, it makes sense that some would declare the keyword to be dead. But then you read what others say, and they say it isn’t dead at all and keywords still have value.
Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases.
If you've recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, or other written website material that is created to feature prominent keywords.
There’s a whole lot more to keyword research than just coming up with keywords that you think are relevant. You have to think like the consumer and consider all the possibilities when it comes to what they may be looking for. When your keyword research is successful, you can easily turn traffic into conversions!
Choosing keywords is a challenge. Keyword density is a thing of the past. Metrics such as exact match search volume are becoming less important. Your #1 priority is to pair keywords with content by uncovering the semantics behind a search. Understand the user, understand the intent and then serve the intent.