You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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There is a high chance that you haven’t been online lately, if you haven’t already heard about the infamous “Potato Salad” project. Started a few days ago by Zack Brown, the Potato Salad Kickstarter project simply stated “Basically I’m just making potato salad. I haven’t decided what kind yet.” Unfortunately, once someone earns a few bucks with something that went viral, everyone has to get on the “money wagon.”
Over the weekend, I talked to Ross Currie, an established Identity Management consultant from Perth, Australia. But between September to December of last year, Ross did something completely outside his comfort zone. He launched a Kickstarter campaign for his project Squishy Forts – the world’s first Pillow Fort construction kit. Ross’s goal was to reach $25,000 in crowdfunding. Instead, he was able to push the overall funding past $67,000.
This past Thursday, the highly anticipated independent video game "Shovel Knight" was released across both Nintendo and computer platforms. As a title that got its start due to Kickstarter, it grew in popularity until it became the hottest project to come out of this crowdfunding platform.
You've just successfully funded your product or service on Kickstarter. It might have taken you a couple of attempts, especially if you are a newcomer to your industry. There are a select few Kickstarter campaigns that not only reach their goals the first time around but completely blow by the goals in question.
To run a successful Kickstarter campaign you need to tell a great story to win the hearts and minds of citizens across the Web. Make sure you have an intricate marketing campaign planned to promote your Kickstarter as soon as it’s launched by getting it consistently shared on sites like Facebook, Twitter and Pinterest.
One of the first sessions I attended at SXSWi was “Structuring Community During Exponential Growth,” which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager. Here are the highlights.
It’d be easy enough to say, “I support crowdsourcing as long as the person behind it is doing it for the right reasons,” but what exactly does this entail? Is someone’s project instantly better than someone else’s because their name is not as recognized as that of another?
We all wish there were a magical “fund” button that could fund our projects with just one touch. *SMACK* Wake up, your project isn’t going to fund itself! Determine which networks your brand should be a part of, join them, stay active and round up the end of your campaign with a social countdown.
Lessons in Twitter journalism, brand marketers see a 40% happier 2013, "the social media capital of the universe", and more.
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.