Recent Posts

CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

dneisser
Is American Express a credit card company? Yes. But if you speak to CMO John Hayes, he’ll tell you that American Express is first and foremost a service company. How do Hayes and his marketing team push the boundaries of marketing as service? By fostering workplace curiosity, taking up their customers’ interests and extending benefits to non-members.
CMO of the Week: John Hayes, American Express and Transforming Marketing Into Service

Knowing When to Be Radical Requires Good Emotional Intelligence

Adi Gaskell
I’ve looked before at what prompts people to stand up and propose a new and radical way of doing things. Research suggests that before people stand out from the crowd, they generally scan their environment to see how safe it is for them to do so.
Knowing When to Be Radical Requires Good Emotional Intelligence

Considering New Mandates for IT Leadership [VIDEO]

bvellmure
This week, I appeared as a guest on the Intel Transform IT show. The host, Charles Araujo is the CEO of the IT Transformation Institute, and author of “The Quantum Age of IT.”
Considering New Mandates for IT Leadership [VIDEO]

Leaders: If You Are Seeking to Be Customer Centric, Are You Asking the Tough Questions?

MinterDial
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of words or phrases in or near the top priorities for the next year.
Leaders: If You Are Seeking to Be Customer Centric, Are You Asking the Tough Questions?

Networking Convergence: When Digital Meets Physical

DennyMcCorkle
Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement.
Networking Convergence: When Digital Meets Physical

How Will Millennials Impact the Workforce in 2015?

Daniel Green
Forbes.com’s Dan Schawbel believes millennials will continue to play a pivotal role in the global workplace trends we see next year. In 2015, millennials are set to become the largest percentage of the workforce for the first time. A generation that is vocal about their demand for a better work/life balance have naturally placed a higher value on a flexible and mobile work environment.
How Will Millennials Impact the Workforce in 2015?

What Can Homer Teach You About Innovation?

Adi Gaskell
I suspect for many of us, when we think of The Homer, our mind wanders to the wonderfully awful car created by Homer Simpson when he was given free rein in his estranged brothers car company.
What Can Homer Teach You About Innovation?

Flexibility an Imperative in 2015 as Women Begin to Dominate Business

Daniel Green
According to Catalyst.org, women currently hold 5.2 percent of Fortune 500 CEO positions and 5.4 percent of Fortune 1000 CEO positions. While it is obvious the glass ceiling still exists on an executive level, this is also likely to change as the white-collar economy moves towards a less hierarchical model, as predicted by Times.com.
Flexibility an Imperative in 2015 as Women Begin to Dominate Business

Leader, My Leader, Do You Inspire "Willing Action"?

JonathanFarrington
Leadership has been defined as “the ability to inspire willing action.” Emphasis is placed on the “willing.” But to understand leadership, we need to delve a little deeper than that.
Leader, My Leader, Do You Inspire "Willing Action"?

The 3 Most Important Content Marketing Questions CEOs Should Ask

DouglasBurdett
Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
The 3 Most Important Content Marketing Questions CEOs Should Ask