More women entrepreneurs are signing the paychecks every day. By positioning themselves as job creators rather than job seekers, they are creating thrilling prospects for the future of a new work culture where discussion on an unequal paycheck will perhaps become unnecessary.
A little over 25 years ago , my mentor who was a decade older than me, philosophized that with every passing decade, things would get easier for women in the future within the business marketplace. The challenges I faced climbing the proverbial corporate ladder were nothing compared to the obstacles she had faced. Although I remember thinking that regardless of the "degree of hardship" that women over the years faced, hardship is still hardship. Less pain, still implies pain.
Here are some of the most common digital transformation mistakes I have encountered, along with recommendations for how to prevent and/or combat them. How many of these are true for your organization? Are steps being taken to address them? What other common digital transformation mistakes do you see?
Marketing used to be easier, didn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more. Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Yet they can all add value to each other - if they’re truly (to paraphrase David Ogilvy) one department indivisible.
Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 100% to 300% of the base salary of replaced employees.
I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach.
Nowadays, social media is one of the most important channels for customers to reach out to with complaints or questions. What happens behind the scenes usually stays a secret. How exactly is your brand handling social customer care? And more importantly, how are you organizing your social customer care team?
As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the Millennials won’t formally “take over” (no single generation ever runs things on its own), they will serve as a kind of “secret decoder ring” for all of us, helping clarify what the future of business will look like, post revolution. Change is coming, and smart organizations will start making the necessary adjustments today to stay ahead.