Recent Posts

Why Bold Leadership Will Drive the Internet of Things

David H Deans
The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.
Why Bold Leadership Will Drive the Internet of Things

How to Staff a Star Social Support Team

Dave.Evans
Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
How to Staff a Star Social Support Team

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

PamMoore
If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.
CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

We Fired Our Best Employee: Here's Why

JacquesHBastien
He was our lead designer and did some really amazing work. He led most of our design projects and is the type of employee who seems irreplaceable – he was personable when interacting with clients, he was obsessive about design details, and he dedicated so much time to his work for the company. So why did firing my best designer help grow our revenue by almost 50%?
We Fired Our Best Employee: Here's Why

5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Ekaterina
A luxurious workspace like Google’s acts as an advert for new recruits, as do the people who work there. A company’s best asset is its employees, so it is important to attract the best candidates – and to keep them. Of course, not all companies have Google’s budget. For businesses wishing to give their employees the VIP treatment, but don’t have the resources for their own swimming pool, there are some simple steps you can take.
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

danielnewmanUV
As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, when, or where they work from.
Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

Why Marketing Evolution Is Failing in the C-Suite

danielnewmanUV
When that next board meeting happens and the powers that be say no to marketing evolution, and yes to more media buys and vanity metrics, stand up (if you aren’t afraid) and share with them the risk of doing the same, and why the things that have worked in the past will no longer work today.
Why Marketing Evolution Is Failing in the C-Suite

Digital Darwinism

tedshelton
Digital Darwinism - when technology and society evolve faster than a company’s ability to adapt - is a very real phenomenon. Technology has changed everything about how people connect, communicate, and ultimately make decisions as consumers. The key challenge is for businesses to meet the call of these new, connected customers…or face extinction.
Digital Darwinism

Why, How, Who, When, And What

DaveBrock
There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people.
Why, How, Who, When, And What

Understand Your Business: Value Proposition 101

Kevin Page
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Understand Your Business: Value Proposition 101