Recent Posts

Leader, My Leader, Do You Inspire "Willing Action"?

JonathanFarrington
Leadership has been defined as “the ability to inspire willing action.” Emphasis is placed on the “willing.” But to understand leadership, we need to delve a little deeper than that.
Leader, My Leader, Do You Inspire "Willing Action"?

The 3 Most Important Content Marketing Questions CEOs Should Ask

DouglasBurdett
Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.
The 3 Most Important Content Marketing Questions CEOs Should Ask

Believable Brands: Walk the Talk

3Hhoopla
At one time or another we’ve all loved specific brands. Brands that ingrain themselves in the hearts and minds of consumers’. Brands that evoke an emotional reaction from consumers on a deep, personable level.
Believable Brands: Walk the Talk

The Leadership Question in Social Media

David Amerland
Leadership is the hottest potato on the social media issue. Whether you lead from the front or take a more conceptual approach and lead by proxy the chances are that you are under pressure and intense scrutiny. Just how you cope and what you do is that we are going to explore.
The Leadership Question in Social Media

We’re All Becoming Tech Workers: Are We Ready? (Part 1)

Courtney Hunt
As the Digital Era continues to progress and social and digital technologies become more fully integrated into not just the work we do, but how we do it, there's an increasing need for all workers to be digitally literate and competent. Here are some of the things organizations and organizational leaders can do to help increase current capabilities and lay a foundation for ongoing growth and development.
We’re All Becoming Tech Workers: Are We Ready? (Part 1)

Why Bold Leadership Will Drive the Internet of Things

David H Deans
The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.
Why Bold Leadership Will Drive the Internet of Things

How to Staff a Star Social Support Team

Dave.Evans
Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
How to Staff a Star Social Support Team

CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

PamMoore
If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. Take a listen to this episode of the Social Zoom Factor podcasts for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.
CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

We Fired Our Best Employee: Here's Why

JacquesHBastien
He was our lead designer and did some really amazing work. He led most of our design projects and is the type of employee who seems irreplaceable – he was personable when interacting with clients, he was obsessive about design details, and he dedicated so much time to his work for the company. So why did firing my best designer help grow our revenue by almost 50%?
We Fired Our Best Employee: Here's Why

5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Ekaterina
A luxurious workspace like Google’s acts as an advert for new recruits, as do the people who work there. A company’s best asset is its employees, so it is important to attract the best candidates – and to keep them. Of course, not all companies have Google’s budget. For businesses wishing to give their employees the VIP treatment, but don’t have the resources for their own swimming pool, there are some simple steps you can take.
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent