Recent Posts

We Fired Our Best Employee: Here's Why

JacquesHBastien
He was our lead designer and did some really amazing work. He led most of our design projects and is the type of employee who seems irreplaceable – he was personable when interacting with clients, he was obsessive about design details, and he dedicated so much time to his work for the company. So why did firing my best designer help grow our revenue by almost 50%?
We Fired Our Best Employee: Here's Why

5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Ekaterina
A luxurious workspace like Google’s acts as an advert for new recruits, as do the people who work there. A company’s best asset is its employees, so it is important to attract the best candidates – and to keep them. Of course, not all companies have Google’s budget. For businesses wishing to give their employees the VIP treatment, but don’t have the resources for their own swimming pool, there are some simple steps you can take.
5 Easy Ways to Promote Internal Advocacy and Retain Top Talent

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

danielnewmanUV
As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, when, or where they work from.
Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

Why Marketing Evolution Is Failing in the C-Suite

danielnewmanUV
When that next board meeting happens and the powers that be say no to marketing evolution, and yes to more media buys and vanity metrics, stand up (if you aren’t afraid) and share with them the risk of doing the same, and why the things that have worked in the past will no longer work today.
Why Marketing Evolution Is Failing in the C-Suite

Digital Darwinism

tedshelton
Digital Darwinism - when technology and society evolve faster than a company’s ability to adapt - is a very real phenomenon. Technology has changed everything about how people connect, communicate, and ultimately make decisions as consumers. The key challenge is for businesses to meet the call of these new, connected customers…or face extinction.
Digital Darwinism

Why, How, Who, When, And What

DaveBrock
There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people.
Why, How, Who, When, And What

Understand Your Business: Value Proposition 101

Kevin Page
Simply defined, your value proposition is a tool to communicate the value of your brand’s product/service to your prospects and customers. To further expand, it is a positioning statement that succinctly explains what problem you solve, for whom you solve it, and how you solve it uniquely well.
Understand Your Business: Value Proposition 101

Do You Include a "Don Draper Clause" in Employee Contracts?

Ekaterina
At Dynamo, every employee has a Don Draper clause (inspired by Mad Men) included in their contract, which means that on a regular basis each employee receives strange, creative, wonderful, personalized treats/gifts paid for by Don. The clause is just one part of Dynamo’s culture, which is designed to attract and keep the best staff – particularly critical in PR, where there is a high turnover.
Do You Include a "Don Draper Clause" in Employee Contracts?

11 Tips for CEOs to Stay Active With Entrepreneurship

Charles342
Once a CEO starts their own business or they make it to the top of the ladder that they were climbing, they may have the tendency to feel complacent or complete with what they’ve accomplished. However, this is very rarely the mindset that gets the best CEOs to the positions of power that they likely find themselves in.
11 Tips for CEOs to Stay Active With Entrepreneurship

25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders

PamMoore
In this episode of the Social Zoom Factor podcast I share with you 25 tips for a healthy social business mindset. I share with you why success is as much about the art of human relationships as it is about learning and understanding the technology and new media platforms.
25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders