Recent Posts

The Social Shake-Up 2014: Day Two Recap

ajagabel
If you can believe it, Day 2 topped Day 1 at The Social Shake-Up. Here are the highlights for you, in case you couldn't make it to Atlanta to shake it up with us in person.
The Social Shake-Up 2014: Day Two Recap

The Social Shake-Up: How CMOs Drive Innovation and Revenue Growth

shaybmoser
At the Social Shake-Up, I attended a panel called "How CMOs Drive Innovation and Revenue Growth," featuring speakers David Davidovic, President, pathForward, former CMO, Merck; and Tim Minahan, CMO, SAP Cloud and LoB, SAP. Jason Breed, Enterprise Social Business Lead, IBM, moderated this session, which explored how CMOs tie their strategy to revenue; marketing's involvement in development; how marketing can fit into a business holistically, and not as an advertising add-on; and how marketing should participate in business ownership.
The Social Shake-Up: How CMOs Drive Innovation and Revenue Growth

Shaking Up Social: Attending the Social Shake-Up in Atlanta

Greg Gerik
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
Shaking Up Social: Attending the Social Shake-Up in Atlanta

The Viral Nature of Management

Adi Gaskell
There’s a nice psychological quirk called the pygmalion effect. It was first coined by Harvard researchers Robert Rosenthal and Lenore Jacobsen, who observed that students performed better when their teachers believed they had the potential to be great. So how can this impact upon the workplace?
The Viral Nature of Management

A Refreshing Look at the Social CEO [INFOGRAPHIC]

Zach Taiji
Have you ever wondered what it’s like to be in the shoes of a social-media using CEO? Take a look at an overall summary of which CEOs use social media, how they use it, and the benefits of being a “Social CEO.”
A Refreshing Look at the Social CEO [INFOGRAPHIC]

Your Company Is Socially Engaged, But Do Your Employees Even Know?

Causecast
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. Amongst other business “fails” resulting from this sort of a wide engagement gap, unengaged employees do not create engaged customers.
Your Company Is Socially Engaged, But Do Your Employees Even Know?

What Kind of Manager Is Your Culture Creating?

Adi Gaskell
It’s pretty clear to see that in order to thrive, our organizations need a certain type of manager who will promote the kind of collaboration, openness and innovation that will underpin the shift towards social business. A fascinating study conducted by Robert Wood and Albert Bandura underlines the knife edge upon which your managers sit, however.
What Kind of Manager Is Your Culture Creating?

3 Must-Have Twitter Lists for Future Entrepreneurs

Ross Richendrfer
Making it as an entrepreneur takes more than one brilliant idea; it takes the follow-through and business acumen to translate brilliant idea into profitable company. Fortunately, aspiring innovators don't have to jump off into the deep end of the pool, they can build-up to full-fledged entrepreneurship.
3 Must-Have Twitter Lists for Future Entrepreneurs

11 Successful Entrepreneurs You Should Be Following On Twitter

epope@genereralassemb.ly
The path to entrepreneurial success is a treacherous one. Let these 11 entrepreneurs guide you in 140 characters or less.
11 Successful Entrepreneurs You Should Be Following On Twitter

10 Startup Founder Blogs That Every Entrepreneur Should Read

epope@genereralassemb.ly
Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and bloggers who churn out new business advice every day, but how can you trust that it’s advice worth taking? We’ve compiled a list of some of our favorite business blog.
10 Startup Founder Blogs That Every Entrepreneur Should Read