Recent Posts

Why Social Media Buzz Is Not Enough to Build Customer Loyalty

BrettRelander
Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Why Social Media Buzz Is Not Enough to Build Customer Loyalty

Engagement Leads to Loyal Customers [INFOGRAPHIC]

Irfan Ahmad
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
Engagement Leads to Loyal Customers [INFOGRAPHIC]

Why Are Millennials So Fickle with Brand Loyalty?

Daniel Green
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
Why Are Millennials So Fickle with Brand Loyalty?

Customer Loyalty Won't Save Your Company From the Collaborative Economy

AugieRay1
One of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business processes. Of course, building customer devotion is a necessity for brands nowadays, but leaders must recognize that today's strong brand loyalty offers no protection against significant changes in consumer expectations and behaviors.
Customer Loyalty Won't Save Your Company From the Collaborative Economy

From the Corn Field to the Digital Era: Content Marketing Starts with Trust

MatthewY
Content marketing is a very old concept that may have been first perfected by farmers. What can the century-old content marketing magazine "The Furrow" teach us about marketing in the digital era?
From the Corn Field to the Digital Era: Content Marketing Starts with Trust

3 Social Media Strategies You Should be Using to Inspire Customer Loyalty

Zach Watson
Loyalty programs don't have to be limited to email discounts and accruing points. Social media offers businesses a wealth of opportunity to engender loyalty among current customers. But to do customer loyalty right on social media, you may have to change your perspective.
3 Social Media Strategies You Should be Using to Inspire Customer Loyalty

Social Advocacy & Politics: Thought Leadership in the Social Age

DrDigipol
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people.
Social Advocacy & Politics: Thought Leadership in the Social Age

Which Came First? The Relationship or the Business?

Amber Ludeman
So how might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before and be a resource for those in need instead of trying to hard-sell those in need.
Which Came First? The Relationship or the Business?

Word-of-Mouth Advertising Can Be Bad For Business

SueCockburn
Building a small business can be tough. Too much work and not enough time or staff to get it done, in a timely fashion, leads to unmet customer expectations that can negatively impact your business. Word-of-mouth advertising, in these scenarios, can be bad for business!
Word-of-Mouth Advertising Can Be Bad For Business

Is How You Serve Your Customers Costing You Business?

SueCockburn
As a small business owner I'm grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I'm grateful for those occasions nonetheless because, when I'm on the receiving end of poor service, it serves as a strong reminder of why each and every customer needs to receive first class care!
Is How You Serve Your Customers Costing You Business?