Recent Posts

Brand and Marketing Trends for 2015

RobertPassikoff
When it comes to trends and the future, this review of over 150,000 predictive loyalty and engagement assessments is a reliable way to identify trends coming down the road in 2015. Take a look.
Brand and Marketing Trends for 2015

Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece

PamMoore
Every brand touch and impression you have on a client, audience, partner or potential customer matters. The goal should be to create compelling, delightful, memorable moments consistently, not just once in awhile or only when it’s easy to do such. In this episode of the Social Zoom Factor podcast I share a recent experience I had with Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece.
Every Brand Touch Matters: Case Study of 2 Hotels in Athens, Greece

Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

PamMoore
In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. In this episode I also share 10 tips to smile at your customers virtually via the social networks and digital platforms.
Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

Loyalty Is the Hidden Reward of Social Engagement

Randy Milanovic
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Loyalty Is the Hidden Reward of Social Engagement

Why Social Media Buzz Is Not Enough to Build Customer Loyalty

BrettRelander
Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Why Social Media Buzz Is Not Enough to Build Customer Loyalty

Engagement Leads to Loyal Customers [INFOGRAPHIC]

Irfan Ahmad
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
Engagement Leads to Loyal Customers [INFOGRAPHIC]

Why Are Millennials So Fickle with Brand Loyalty?

Daniel Green
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"
Why Are Millennials So Fickle with Brand Loyalty?

Customer Loyalty Won't Save Your Company From the Collaborative Economy

AugieRay1
One of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business processes. Of course, building customer devotion is a necessity for brands nowadays, but leaders must recognize that today's strong brand loyalty offers no protection against significant changes in consumer expectations and behaviors.
Customer Loyalty Won't Save Your Company From the Collaborative Economy

From the Corn Field to the Digital Era: Content Marketing Starts with Trust

MatthewY
Content marketing is a very old concept that may have been first perfected by farmers. What can the century-old content marketing magazine "The Furrow" teach us about marketing in the digital era?
From the Corn Field to the Digital Era: Content Marketing Starts with Trust

3 Social Media Strategies You Should be Using to Inspire Customer Loyalty

Zach Watson
Loyalty programs don't have to be limited to email discounts and accruing points. Social media offers businesses a wealth of opportunity to engender loyalty among current customers. But to do customer loyalty right on social media, you may have to change your perspective.
3 Social Media Strategies You Should be Using to Inspire Customer Loyalty