That’s what brands need to take to heart. Loyalty isn’t about the immediate fix, or points, or discounts. It’s about people. The people who take the time to shop your brand and interact on social – even if they’ve got a complaint. Focus on the people, get the help of a solid consumer management platform to help you manage the details, and you too can be the next Taylor Swift. Which in this case is a very good thing.
Every brand touch and impression you have on a client, audience, partner or potential customer matters. The goal should be to create compelling, delightful, memorable moments consistently, not just once in awhile or only when it’s easy to do such. In this episode of the Social Zoom Factor podcast I share a recent experience I had with Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece.
In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. In this episode I also share 10 tips to smile at your customers virtually via the social networks and digital platforms.
If you’re looking for a quick fix to your online marketing challenges, social engagement and community building isn’t going to be the answer. If you’ve been waiting for a fun, ethical, and sustainable way to grow your company’s online presence as well as grow your loyal connections, though, there’s no better way to get started.
Social media buzz alone is not enough to build and retain customer loyalty. Buzz is great for attracting new customers, but in order to keep them, you need to develop a long-term strategy. Staying power is what encourages customers to stick around.
Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged and loyal consumer base.
One of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business processes. Of course, building customer devotion is a necessity for brands nowadays, but leaders must recognize that today's strong brand loyalty offers no protection against significant changes in consumer expectations and behaviors.