Recent Posts

What Gets Most Exposure: YouTube Links Or Facebook Video?

ECole93
A post which compares the respective advantages of uploading a video to YouTube and putting it directly on Facebook.
What Gets Most Exposure: YouTube Links Or Facebook Video?

6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer

unifiedsocial
There are over 15 million Facebook users living the good life, and some of their interests, purchases and demographics may actually surprise you. Brands who want to reach the buyers with the big bucks on Facebook can incorporate these findings and corresponding suggestions to increase potential engagement with this group.
6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer

Do Videos Need to Go Viral?

VebekaGuess
Viral videos may build brand awareness, but other types of video build brand engagement and improve conversion. So how do we, as marketers, create content that is more likely to be shared, liked, commented on, etc., in a way that is right for our objectives?
Do Videos Need to Go Viral?

Why Your Customers Will Make or Break Your Marketing

Samantha Pena
Not only is it harder to get consumers' attention these day but it's also harder to gain their trust, thus resulting in less brand engagement and conversions. Here's why that is and how you can get your customers back.
Why Your Customers Will Make or Break Your Marketing

Grassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand’s Story?

carolscott2
How do you determine whether it’s better to use grassroots advocates or celebrity endorsers? While there’s no surefire way to predict what will be best for business, strategies like tracking audience interactions and paying attention to audience detail can lead your campaign in the right direction.
Grassroots Campaign or Celebrity Endorsement: Which Strategy Is Best for Your Brand’s Story?

Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

brianfanzo
These 9 methods can seem overwhelming at first but you don’t have to do all 9 at once, ideally one of these methods jumped out at you as something you already love to do but never thought of it as a way of telling your story. Embrace your story and test out new methods and ways to connect your story with your community.
Storytelling Using Social Media: 9 Ways to Tell Your Story [SLIDESHARE]

"But What Should I Tweet?" Said the Small Business Owner

Bernadette Coleman
Not every tweet will interest everyone in your audience, and that's fine so the question is what and when do businesses need to Tweet and what are the best practices?
"But What Should I Tweet?" Said the Small Business Owner

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

When Good News Isn’t Welcome on Social Media

Adi Gaskell
I wrote recently about some new research that explored the sharing of good news. The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share. It turned out that the opposite was in fact the case, with people tending to favour those who had stories of similar interest levels to themselves.
When Good News Isn’t Welcome on Social Media

5 Reasons Google+ Could Prove More Efficient Than Facebook

Ishita Ganguly
Google+ is the home to the largest engaging audience. According to a Forrester study,G+ posts generate as much engagement as Facebook and twice as much engagement than Twitter. It’s striking because the other two are much popular than G+. The equation is simple. Not everyone joins and continues with G+. And if anyone does, he does it for a purpose.
5 Reasons Google+ Could Prove More Efficient Than Facebook