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September 23, 2016
In Kia's latest TV spot, they highlight how nostalgia can be a powerful connection device.
September 02, 2016
Social Media Today is about bringing together the brightest minds in Social Media. Our goal is to offer a platform to share ideas, experiences, and skills with a community that shares that passion. We receive dozens of contributions from the best in the industry every day. To make sure you didn't...
July 13, 2016
Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
4 Lessons Learned from the Explosion of Pokémon GO | Social Media Today
April 25, 2016
The concept of creating value is one of the most misunderstood ideals in business, but it's also one of the most essential.
Why Do So Many Companies Fail at Creating Value? | Social Media Today
April 20, 2016
Without ads, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. But that doesn't give marketers carte blanche to annoy the daylights out of them.
4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
April 13, 2016
The evolution of Facebook as a business teaches us valuable lessons about seeing new opportunities and changing business goals. Here are a few.
What the Evolution of Facebook Teaches Us about Business and Changing Goals
April 12, 2016
Instagram will soon enable all users to upload 60 second videos, which presents a whole new creative option for marketers. Here are some ideas on how to use it.
March 29, 2016
Is your content consistent? Is it customized? Is it constructive? These are the key questions all content marketers need to ask - here are some tips on how to maximize your content efforts.
March 22, 2016
There's no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out - which can mean something sort of complicated.
February 24, 2016
For the week of February 15 – February 21, 2016, U.S. brands and properties captured 888 million likes and comments on posts published on Instagram . Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in these rankings.