The 11 th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?
There are millions of articles out there on how to use freelancing websites like Elance , Fiverr and others to help sell your goods and services. The articles detail how a freelancer can offer his or her services online and set a bid price for the work they promise to do. Understanding how to navigate these waters is vital for the success of any marketer willing to dip into this pool of talent.
Last night’s series finale of Mad Men signaled the end of one era, at least an era that involved a Sunday night TV-viewing ritual. But what did it say about advertising and humanity? Is it ultimately a cynical ending or an optimistic ending?
If you were a professional graphic designer, you'd be paying about a bazillion dollars for Photoshop after spending about 800 hours trying to figure out how to use it. Thankfully, there are free, idiot-proof platforms for people like me who never wants to hear the word "layer" again. Adapt to the graphic demands of the social media marketer thanks to these free design tools.
Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
Do you deserve good advertising? The obvious answer is yes. As a client of an advertising or marketing agency, you expect good work, and rightfully so. You would never agree to pay a company for services if you knew they would leave you less than satisfied. So, why is it that some clients get good work (and good results) from an agency, while others are quickly looking for a new one?
Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.
Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this demographic shift.