Recent Posts

"But What Should I Tweet?" Said the Small Business Owner

Bernadette Coleman
Not every tweet will interest everyone in your audience, and that's fine so the question is what and when do businesses need to Tweet and what are the best practices?
"But What Should I Tweet?" Said the Small Business Owner

Design B2B Marketing Content in Pursuit of Inquiry

ArdathAlbee
Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is: What is my content designed to help me - as a marketer - learn about those who engage with it?
Design B2B Marketing Content in Pursuit of Inquiry

When Good News Isn’t Welcome on Social Media

Adi Gaskell
I wrote recently about some new research that explored the sharing of good news. The study wanted to explore the hypothesis that those around us would love to hear the exciting and wonderful things we have to share. It turned out that the opposite was in fact the case, with people tending to favour those who had stories of similar interest levels to themselves.
When Good News Isn’t Welcome on Social Media

5 Reasons Google+ Could Prove More Efficient Than Facebook

Ishita Ganguly
Google+ is the home to the largest engaging audience. According to a Forrester study,G+ posts generate as much engagement as Facebook and twice as much engagement than Twitter. It’s striking because the other two are much popular than G+. The equation is simple. Not everyone joins and continues with G+. And if anyone does, he does it for a purpose.
5 Reasons Google+ Could Prove More Efficient Than Facebook

A Guide to Increasing eCommerce with Social Media This Holiday Season

Mairead Ridge
Here are some tips and tactics that any level of digital brand marketer can implement to see a sales increase directly from social media during the holiday shopping season. This article features trend report references that will help put into perspective the ROI potential of social media during the holidays if effective campaigns are implemented.
A Guide to Increasing eCommerce with Social Media This Holiday Season

The Best Kept Secret of Social Media Outsourcing

thuff007
There was a time when outsourcing was considered something reputable businesses “just didn’t do.” Times have changed, though, and now many companies have realized that outsourcing isn’t just an option -- it’s a necessity.
The Best Kept Secret of Social Media Outsourcing

Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

Deborah Sweeney
There are two types of business owners in the corporate world. There is the business owner who focuses on building his individual brand, and there is the owner who focuses on building his business’s brand, entirely separate from himself. In this post, we explore which branding method is better to display on social media for small business owners.
Should You Focus on Your Personal Brand Over Your Business Brand on Social Media?

11 Tips for Businesses Starting Out on Social Media

Kat Karvess
It’s not enough these days just to have a website. Lots of people think that having a website equals online presence. You build it, they will come. Wrong!
11 Tips for Businesses Starting Out on Social Media

How to Find (and Woo) the Right YouTube Influencer for Your Brand

peteborum
Contrary to what some may think, it takes more than a camera to make a YouTube campaign work — you need the right YouTube influencer. From visual planning to collaboration, choosing the right content partner can bring your brand to the top.
How to Find (and Woo) the Right YouTube Influencer for Your Brand

10 Evergreen Marketing Tips That Actually Work

Jimmy R.
These 10 marketing tips are proven and tested to work. If you're sick and tired of running marketing campaigns that aren't getting you results, then these are surely what you're looking for.
10 Evergreen Marketing Tips That Actually Work