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Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
There's no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out - which can mean something sort of complicated.
For the week of February 15 – February 21, 2016, U.S. brands and properties captured 888 million likes and comments on posts published on Instagram . Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in these rankings.