Everyone likes to talk about “the Big 6” as if you could go into a job interview and say, “I’m proficient in the Big 6” and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static entity? We’ll get to the other...
So, you want new customers, don’t you? With everyone vying for the attention of customers, the way to be the signal through the noise of marketing to these prospective customers is to do things that are unique and different. It is then that you will grow your customer base and bring them into your business.
As the Vice President of Global Marketing for Auntie Anne’s, Heather Neary is responsible for the strategic planning, marketing, and menu development for the Auntie Anne’s brand. She provides guidance on all domestic and international locations as well as oversight to our retail efforts in the United States. In this episode of the All the Social Ladies podcast Heather discusses how social media is best used for customer service.
It may be 2015, but – as with so many elements of marketing – there is still significant confusion around the difference between interaction and engagement. The reason for that confusion is simple; most marketers don’t want to admit to not knowing the difference so never get to the heart of the...
Happy National Chocolate Chip Day! Merry National White Wine Day! These “novel national holidays” weren’t created by social media. Indeed, National Watermelon Day was created by the National Watermelon Association. “Strange holidays are a decades-old tradition that gives trade groups something to promote and newscasters a way to fill airtime,” writes Conor Dougherty in The New York Times.
IoT is all about connecting physical objects to the internet and enabling them to communicate with each other. This new phase of technology will soon mean more than just the smart refrigerators, washing machines, or environmental alerts. IoT will also impact the way these objects will be marketed in the future
KidZania is a kids-only role-playing institution that counts 16 “territories” around the world, each one a functioning metropolis where kids run the show. We spoke to Cammie Dunaway, former CMO of KidZania, to discuss how they plan and market to this very specific audience.
Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials .
Content marketing efforts need to have a specific conversion goal, aimed at achieving the larger goal of engaging visitors. With this in mind, let’s take a look at five little known ways to boost your content marketing results by getting more conversions without sacrificing the user experience, and being too pushy.