There's no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out - which can mean something sort of complicated.
For the week of February 15 – February 21, 2016, U.S. brands and properties captured 888 million likes and comments on posts published on Instagram . Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in these rankings.
Using automated messages to engage your audience on on Twitter, LinkedIn and another channels is not an effective strategy. There's a better method that will help you see real results from genuine engagement.
Once seen as an out of favor medium, podcasts have hit a new renaissance due to the ubiquity of smartphones. For social media and marketing professionals, podcasts can serve as a great means for staying up on the latest trends in the fields or hearing about what is top of mind for industry leaders. Now you can listen to these conversations easily and routinely, whether it is during activities like the daily commute, working out, cooking, or something else.