Recent Posts

LinkedIn Will Be a Powerhouse in 2015

thuff007
When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours.
LinkedIn Will Be a Powerhouse in 2015

Top 5 Social Media Tricks for 2015

DenmonLawFirm
We wanted to share 5 social media tricks that should be implemented into your social media strategy in 2015.
Top 5 Social Media Tricks for 2015

Which Comes First, The Audience Or The Product?

CarolineMelberg
Most businesses will start with the product. A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it.
Which Comes First, The Audience Or The Product?

How to Write Your Best Fundraising Emails

JohnHaydon
Whether it’s in person or by email, how you ask for donations can often make or break your fundraising campaign. This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails.
How to Write Your Best Fundraising Emails

Are You Leveraging Trends Organically?

ShanaPilewski
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.
Are You Leveraging Trends Organically?

5 Selling Ideas Fueled by the Power of Data

Sylvia Jensen
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work hard with your data. Mining for gold is a filthy business, but the returns can be massive.
5 Selling Ideas Fueled by the Power of Data

Planning Your 2015 Marketing Budget

lukehejl
Let’s be smart marketers. Smart marketers evaluate what works and where others are seeing success, so I did some digging to review 2014 and what’s coming up in 2015. Here’s what I found: Putting dollars behind digital content and distribution is becoming increasingly important as a more technologically competent generation becomes the target consumer demographic.
Planning Your 2015 Marketing Budget

Lessons from Fashion: Omnichannel Shapes Cultural Brands

LaurentFrancois
Burberry lost its #1 position in the last L2 Fashion 2014 report. It tells a lot about what the new role of social media is, and about how digital strategy must stick to the organization's strategy as a whole.
Lessons from Fashion: Omnichannel Shapes Cultural Brands

Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

Marcela De Vivo
Nokia made a coy attempt at social promotion with their "Black Box" campaign. While impressive in it's boldness, the plan ultimately failed and this is why.
Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

What’s Next for Social Marketing in 2015?

Jim Anderson
As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out its ecosystem and ad offerings. Pinterest continues to quietly build traffic and an impressive inventory of high-quality pinned content.
What’s Next for Social Marketing in 2015?