Recent Posts

New Business Opportunities: How to Explore Without Getting Lost

Joey Sargent
Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them?
New Business Opportunities: How to Explore Without Getting Lost

Sales People, We Have A PR Problem

DaveBrock
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
Sales People, We Have A PR Problem

Advertising And The Super Bowl

CarolineMelberg
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game?
Advertising And The Super Bowl

What A Used Car Salesman Can Teach You About Empathy

Bryan Eisenberg
He pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks … blah blah blah…. “ And then I heard him clearly “…too often I am obsessed with pushing customers through sales and I’m not helping them buy!”
What A Used Car Salesman Can Teach You About Empathy

9 Personalization Techniques to Match Your Social Media to Your Brand

expresswriters
Let’s take a look at getting your brand and your social media to team up and create an amazingly powerful duo that is sure to take over the world.
9 Personalization Techniques to Match Your Social Media to Your Brand

How to Make Geo-Fencing Based Targeting More Effective

shrutilele
Geo-fencing is used by companies to reach users in real-time based on their location. However, the concept of geo-fencing is broken. Location information alone isn’t enough for effective targeting. User consent along with knowledge of users’ interests makes targeting a much more effective and can result in high level of user engagement and positive ROI for companies and app developers alike.
How to Make Geo-Fencing Based Targeting More Effective

Why Localization Is Key to Your 2015 Strategy

Richard Rogers PCA
Localization is a term that has always been relevant to marketers. Brands are constantly looking to stand out from the crowd and stay ahead of the game. But with a renewed focus on content strategy and the dominance of social media, localization is becoming even more important for those brands trying to reach out to a wide social audience. Adapting depending on language and cultural is necessary to reach higher engagement levels.
Why Localization Is Key to Your 2015 Strategy

How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

Jimmy R.
I used these marketing methods on Linkedin just 1 hour per day (or less) and it got me 3 clients in less than a month. If you're looking for a proven and tested method to market at Linkedin, then I urge you to try these out.
How Spending 1 Hour Per Day on Linkedin Got Me 3 Clients in Less Than a Month

3 Keys to Optimizing Your LinkedIn Strategy for Leads

Cameron Johnson
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
3 Keys to Optimizing Your LinkedIn Strategy for Leads

How Businesses Can Leverage Local Twitter Marketing

stevepyoung
In this post, we asked social media experts their advice on how businesses can leverage local tweets in their social media marketing.
How Businesses Can Leverage Local Twitter Marketing