What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?
Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase.
Pinterest isn’t all fantasy holiday boards and dream wedding inspiration. Right now, hundreds of thousands of businesses are leveraging the power of Pinterest to drive traffic to their websites and increase sales.
As vibrant as social media can be, it can easily leave you feeling disconnected from real life. As friends share videos, give ‘likes’ and swap items in games like FarmVille, you’re left with nothing to show for your time when you put the phone down.
You’ve been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients – someone who can’t say enough good things about your work – to ask for a review. Your request is met with a resounding “no problem, we love you,” but the actual review never materializes. What’s up with that?
If you've ever been a gamer you've probably played Doom at one point or another. I was just a wee lad when the gory shoot and blood fest first launched. On its release in 1993 it was critically praised and since then it has been hailed as one of the most important and influential video game titles to date.
Here’s a novel idea for small businesses to try: use your social media accountants as an innovation and marketing laboratory for your brand! You’ll increase your engagement levels, find out fascinating and useful intel, and your followers will be excited to take an active role in your brand!
Now, Wordpress doesn't seem to think that spreadability is a word, but let's assume for a moment that it is and focus on the fact that most of the time, one of your goals in business (and your personal life) is spreadability.
The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.