Recent Posts

4 Lessons Marketers Can Learn From Digitally Savvy Celebrities

Sendible
We might be able to learn a thing or two from celebs when it comes to managing our own businesses. You did know that acting, music, and other forms of celebrity-making endeavors are businesses, right? Creative businesses, yes, but businesses nonetheless. So what can these digital-savvy celebrities teach the rest of us?
4 Lessons Marketers Can Learn From Digitally Savvy Celebrities

Online Marketing Lessons from SURGE’s Triumphant Return

Deborah Sweeney
SURGE is back after a decade long hiatus, but Coca-Cola is choosing to market and distribute the famous soda entirely online, and there are good reasons for that. Strip back the elements of the campaign, and businesses can learn a lesson or two from how Coke approached the social media based re-launch.
Online Marketing Lessons from SURGE’s Triumphant Return

6 Tips to Making Your Brand Cool to Gen Z on Social Media

redpepperland
Generation Z, those born between 1995 and 2010, are a shiny new target for marketers. These teens and tweens have grown up in a digital world, connected 24/7 to those around them. This hyper-connectivity provides a seemingly endless supply of avenues to reach Gen Z, but not all of them are effective.
6 Tips to Making Your Brand Cool to Gen Z on Social Media

Creating Social Media Micro-Content With Long-Tail SEO

Warren Knight
It is important that you see both short-term and long-term results from your SEO which is why you need to create micro content on a regular basis for social in order to create the best possible results seen from long-tail SEO.
Creating Social Media Micro-Content With Long-Tail SEO

Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Acase14
In today's global world, we need to ensure more than ever our creative ideas can span cultures. Here are some things to think about as we generate big thinking that goes across borders.
Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Why You Gotta Be So Rude? How to Handle Negative Social Media Feedback

shannonw
How do you handle negative feedback so it doesn’t adversely affect your business or your confidence? We've got an easy four-step plan for you to follow that'll enable you to turn every negative comment into a positive experience.
Why You Gotta Be So Rude? How to Handle Negative Social Media Feedback

Three Reasons Why You're Not Succeeding Online

jerrynihen
Here are three common issues that destroy entire marketing campaigns—and what you can do to avoid them.
Three Reasons Why You're Not Succeeding Online

3 Keys to Creating a Superior User Experience

MinterDial
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many continue to offer a very poor user experience.
3 Keys to Creating a Superior User Experience

3 Ways to Leverage First Party Insights to Capture More Customers

PatrickSalyer
In a nutshell, first party data provides the insight and context into your customers that you need to nurture loyal, engaged users.
3 Ways to Leverage First Party Insights to Capture More Customers

The Blogging Sweet Spot: How Often Should You Post?

Bethaney Wallace
So what’s the perfect posting frequency? Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max.
The Blogging Sweet Spot: How Often Should You Post?