Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.


April 23, 2015
Instead of sticking to only one mode of marketing, businesses will see more profitable results by calibrating their online and offline strategies to work in a consistent and effective synergy. More so, varying messages across your channels will confuse consumers, make your company appear inconsistent, and eventually frustrate you in your marketing endeavors. Make your traditional and digital strategies sync together on your social media and make people see your brand in a clear and efficient way.
nonlinear marketing
April 21, 2015
By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content to address.
April 19, 2015
When you are performing social media marketing for your business, it is important that you use images. What’s the need of images when I have such amazing text, you might ask. There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.
April 17, 2015
Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it’s also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has an account, would like to communicate with their followers.
April 17, 2015
We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.
April 16, 2015
Do you often share content about a variety of topics? It’s fine if you are doing this for your own personal use, but if you are doing this for your brand, it can cause your connecti ons to be confused. My first tip is spend some time thinking about who you are trying to target. Who is your audience? I would suggest to start thinking about a maximum of 5 favorable topics you would like to post about and the type of audience these topics would attract.
April 13, 2015
Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant to be funny of sarcastic but because they do grab our attention, businesses can use them to their advantage as long as it is done in a smart or clever way.
how to create a viral meme
April 13, 2015
Believe it or not, Twitter is going to be turning 10 years old in 2016. Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base. So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business -- and by that same coin, what shouldn't they be doing?
April 12, 2015
It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset or worldview) that generates the methods-techniques-tools for addressing the problem. So in this conversation I wish to grapple with the persistent problems of ’employee engagement’ and ‘customer loyalty’.
engagement and loyalty
April 11, 2015
What do Grumpy Cat and The Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? (And what do Canadians know about Al Gore?)
meltwater video