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July 03, 2015
If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
10 Snapchat Hacks
June 25, 2015
For this week's column, we spoke with Colette LaForce, Former CMO of AMD, transparent marketing operations, weathering a major corporate restructuring and revamping her company’s brand.
CMO of the Week
June 19, 2015
If there’s one thing you need to know about digital media news, branding, and advertising, it’s that there’s always something new on the horizon. With Cannes Lions approaching and brands gearing up for summer campaigns, social platforms and tech releases are happening more frequently than ever. Here are all the bits of news you need t o know abo ut this we ek:
June 19, 2015
Consumers, especially moms, expect the best. They want brand interactions to be personalized to meet their individual needs, instead of being treated as if all moms are the same.
June 18, 2015
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
Love Has No Labels
June 12, 2015
Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more people spending more time on the internet and on mobile devices, overall ad spend hasn’t caught up with this trend.
June 10, 2015
The Internet of Things (IoT) is, via Wikipedia, a "network of physical objects ... embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data." Or, more simply, it's when a plethora of different, everyday stuff is equipped with sensors that communicate with each other and relay information.
Internet of Things
June 04, 2015
Time may have declared YouTube’s everyday user the “Person of the Year” in 2006, but advertising and marketing’s adoption of the channel has proven just as powerful. Last year, almost half of the top 10 most-watched videos on YouTube were ads. Market permeation is clear: it’s rare that an agency won’t leak their Super Bowl video on YouTube days before, becoming a YouTube star is a common millennial aspiration, and video content is the new black when it comes to marketing of all stripes. So to celebrate YouTube’s ten-year anniversary, in partnership with the Webby awards, they asked users to vote for the best ads of the decade. The top five results are a tour through some of the most inventive ads in recent memory and each has a marketing lesson in it.
Epic Split
May 22, 2015
The 11 th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?
Social marketing lessons from The Bachelorette
May 20, 2015
There are millions of articles out there on how to use freelancing websites like Elance , Fiverr and others to help sell your goods and services. The articles detail how a freelancer can offer his or her services online and set a bid price for the work they promise to do. Understanding how to navigate these waters is vital for the success of any marketer willing to dip into this pool of talent.