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marketing

January 06, 2017
The SMT Influencers share their social media New Years resolutions.
December 07, 2016
Here's a roundup of the conversation from our December #SMTLive twitter chat looking back at social media in 2016.
November 11, 2016
Black Friday - one of the biggest retail spending days of the year - is coming up soon. Here are some tips on how to maximize the opportunity.
10 Black Friday Promotional Ideas Guaranteed to Drive Sales
October 31, 2016
What are the key differences brands need to be aware of when marketing to Millennial consumers? Contributor Martin Cox explains in this post.
How Millennials Are Changing The Way Brands Market | Social Media Today
September 23, 2016
In Kia's latest TV spot, they highlight how nostalgia can be a powerful connection device.
September 02, 2016
Social Media Today is about bringing together the brightest minds in Social Media. Our goal is to offer a platform to share ideas, experiences, and skills with a community that shares that passion. We receive dozens of contributions from the best in the industry every day. To make sure you didn't...
July 13, 2016
Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
4 Lessons Learned from the Explosion of Pokémon GO | Social Media Today
April 25, 2016
The concept of creating value is one of the most misunderstood ideals in business, but it's also one of the most essential.
Why Do So Many Companies Fail at Creating Value? | Social Media Today
April 20, 2016
Without ads, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. But that doesn't give marketers carte blanche to annoy the daylights out of them.
4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
April 13, 2016
The evolution of Facebook as a business teaches us valuable lessons about seeing new opportunities and changing business goals. Here are a few.
What the Evolution of Facebook Teaches Us about Business and Changing Goals

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