Looking for newer avenues to explore and foster relationships is essential and one tool that would help you achieve new customers with little monetary investment is through blogging. All big and small businesses alike have made maintaining an active company blog as one of their top most priority, and they are now even managing to get an infusion of new customers for their products and services.
Video provides immediate gratification Consumers are a busy bunch and don’t always have time to read long missives about what makes a brand so amazing. In fact, some studies show that affluent customers prefer video advertising over any other type of digital ad. People want to be engaged, entertained, and informed -- the quicker and more concise, the better. Video marketing allows you to reach your target audience in ways print or audio advertisements can’t.
70% of B2B marketers plan on creating more content in 2015 than they did the previous year, according to the 2015 Content Marketing Report. It's a great goal but it does suggest a new problem - how to create all that new content? As content manager for a B2B business blog it is something that I can certainly resonate with. Here I'll address some of the ways to solve that challenge.
If you’re in a small company, have a simple discussion with the leadership team. Ask them what types of social media related issues they want to be informed about urgently. By urgently I mean outside of normal reporting routines (yes you need to have a normal reporting routine, and no, annual reporting is not acceptable – go for bi-monthly at the longest). After you figure out what the leadership wants to hear about, make sure that you have the authority to seek help from them whenever you need it, and especially if you feel like you're out of your element.
Many sales people think they don’t have the time in their daily or weekly schedule to do social selling the proper way. The reality is, once you get down a routine, it will only require about 15-20 minutes per day… preferably in the beginning of your day, of networking, content, and posting. Those few minutes per day can be big gains later down the road.
At long last, some 1.5 million brands on Facebook will soon get access to the vast amounts of data that has been stored with the launch of the platform’s Topic Data offering. By licensing the data to DataSift, Facebook will use Topic Data to give brands in the US and UK a wealth of insights to better-understand how people are talking about or using their products. Data that includes users’ public and private information, hashtags, links, comments, likes and shares will all be aggregated and anonymized and served to brands on a silver platter.
It's still early to predict whether Meerkat will be adopted by the masses. For now, Meerkat seems to have designed a social network that integrates the latest trends in digital marketing - mobile, consumable, personal, and seamless. As always, using a new platform is nice but understanding its strengths to provide consistent value will determine a brands success on Meerkat or any other social marketing channel.
Have you got a business blog where you once committed to share quality, useful content with your clients? Have you been struggling since to come up with great ideas for business blog posts, and have you even gone for weeks and months without posting anything? You are not alone.
it’s no surprise that marketers are all a-buzz about the announcement by Google on February 26th that provided two pieces of information inconsistent with previous Google index updates. First, this next algorithm update is focused exclusively on mobile search results. Secondly, Google communicated a date that this update will go into affect.
Restaurants run on tight margins with many averaging just 2% to 4% per check. This can make it a challenge to find room in your budget for marketing. But the proliferation of social media can be a boon for your business. Social media for restaurants is a low-cost opportunity to promote your business without busting your bottom line. There are a great many social media channels you can choose from to market your eatery, but one that's particularly well-suited to your industry is Instagram. Here's a look at five smart ways to use this photo-based tool to show the best you have to offer and bring in more customers.