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marketing

February 02, 2016
If you've experimented with video in social, you may have noticed that successful YouTube content often tanks on Facebook. Or maybe you've wondered how your Instagram videos should differ from your Vines. In this post, we look at how to create high-performing videos for six top social networks: Facebook, Instagram, Snapchat, Twitter, Vine and YouTube. You'll learn how to use video to educate, entertain, engage and more—regardless of the platform.
Woman smiling and using iPhone and laptop
January 27, 2016
Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram , blogs, Snapchat , Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase ( YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram , blogs, Snapchat , Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase . With many brands and advertisers struggling to capture substantial ad viewability due to the rise of ad blocking, many are looking to top social media influencers as the new publishers of tomorrow. Many brands are now dedicating a significant portion of their marketing budget directly for influencer marketing.
January 22, 2016
Facebook is the largest social network on the planet with over 1 billion active users. If you don’t have a Facebook presence by now, you might as well wave a white flag of surrender. For small businesses, especially those in the B2C space, there are many opportunities to drive offers to a targeted audience here. But Facebook has made advertising for the small business crowd more difficult in terms of placement of ads and reach because they are more supportive of larger advertisers.
January 19, 2016
Instagram use is exploding and it's a fertile ground for digital agencies to show off just how creative they are. We searched for the Top 20 Instagram accounts of UK digital agencies to see where they stand in the market and how they were using the platform. ZoomSphere's 'Comparisons Module' allowed us to compare all accounts side-by-side using our Instagram Analytics. In this report we targeted primarily UK brands and excluded global agency brands. Incredibly many big brand UK agencies didn't have accounts or didn't post often and weren't included. See the top 3 posts from 2015 in the report along with easy to read data from across the sector to improve your Instagram posting strategy.
ZoomSphere Social Media Marketing Infographic
January 19, 2016
Getting through to your customers is a tough gig. They ignore your calls, they've installed ad blocker across all of their devices, and they use Gmail to filter out your emails that took hours of brain power trying to come up with the perfect subject line. Bleak, isn't it?
sales weapon
January 18, 2016
If you’re not already using social media for customer relationship management (CRM), now is the time to start. Research shows that users post half a billion tweets on Twitter every day. These tweets are not just scathing political commentary or a funny GIF. A good portion of theses tweets include interactions between businesses and their customers.
January 15, 2016
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
January 15, 2016
The keys to unlocking the culture-penetrating, conversation-creating power of your movement are "The 3 I's."
January 14, 2016
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn't coming up when someone types in those keywords, you better believe those customers are going to go somewhere else. However, one of the biggest obstacles to getting involved is understanding what you'll have to pay. How much does SEO cost anyway?
SEO Cost
January 14, 2016
As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we’ll save that discussion for another post.

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