- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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What are the three most compelling trends to watch out for in marketing automation? And what should buyers be demanding more of from marketing automation solutions?
Great marketing can generate a steady stream of new customers in a growing market, but only positive customer experiences will result in high retention rates. Caveats aside, one thing is clear; rapid change is ahead in the marketing automation sector.
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter? The article discusses how too many business owners and social media managers are misusing tools like Buffer and Hootsuite and alienating their followers in the process.
Facebook's post scheduling feature is crucial for anyone who understands the importance of social media activity, but is too busy to constantly be updating their feed.
Survey results suggest small and midsize businesses are extracting more value from CRM solutions that are exclusively designed and targeted for small and midsize organizations.
Your sales and marketing departments may struggle with using each other's tools. If you get your marketing team using CRM software and your sales team using email marketing, you will create a more harmonious system.
When it comes to your content marketing, what is more important, quality or quantity? Your content should be of a high quality, but Google has kind of made it impossible for you not to churn out content all the time.
Sales automation is becoming a necessary tool for sales teams, and the ability to access and share information online is essential. LinkedIn is hoping that by integrating with online sales tools and providing teams with a way to collaborate and leverage data, it can expand its reach.
Customers and markets can change very quickly; agile and sophisticated software technologies, processes and creative practices are needed to grow and sustain positive customer relationships. Content marketing is an integral part of what it takes to positively engage customers on any channel at any time.
Marketing automation is not exactly guerrilla marketing (I think the big boys call this bootstrapping now — which can be abbreviated with BS because it’s either time or money, and if you aren’t tech savvy, it’s a whole lotta time, but that’s another story). In the right hands, though, it can allow you to scale your business and manage your leads in a bigger way than you can if you have to do everything by hand.