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marketing automation

August 08, 2015
Marketing automation tools are now being designed with small business's in mind. Local businesses can target the right person, at the right time, and in the right format - all based on their customer visit frequency. Here's why local businesses should be investing in marketing automation.
Marketing Automation For Small Business's picture

Over Automation: Staying Mindful in a Data Driven World

At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore? 

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May 22, 2015
Do you feel like business keeps getting more and more complicated and you can't keep up? There is a solution: marketing automation. Even choosing what kind of automation to use is a challenge, but once you understand what is possible, you can prioritize what to implement.
May 17, 2015
You’ve been saying it for over a year now - tomorrow will be the day you finally automate your twitter account. Not completely (we don’t want you to become spam) - but intelligently mastering the social media tool. Automating it in a way that makes your twitter account even more exciting- even more engaging- than updates about what you ate for dinner last night.
Automate Twitter Tools IFTTT
May 17, 2015
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with your marketing.
Marketing Automation Tips
April 03, 2015
The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let...
Who Belong on Your Marketing Automation Team
March 30, 2015
Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation . Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies.
March 20, 2015
I see it happen to companies and people time and time again. Marketing automation technologies – like Marketo, Pardot, HubSpot, Eloqua, and more – constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, as giving marketers a true way to prove ROI. So the marketers buy it, with a gleam in their eye! And then …Nothing. For three months.
Don't Buy Marketing Automation Right Now
March 06, 2015
Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.