The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let...
Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation . Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies.
I see it happen to companies and people time and time again. Marketing automation technologies – like Marketo, Pardot, HubSpot, Eloqua, and more – constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, as giving marketers a true way to prove ROI. So the marketers buy it, with a gleam in their eye! And then …Nothing. For three months.
Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.
Having a stellar product is an impressive feat during a time when most markets are infiltrated with new businesses and entrepreneurs sprouting up left and right. This makes finding qualified leads a job unto itself. Especially for small businesses and start-ups, simplifying and automating this task can be tricky. Fortunately with the right tools and skills, qualified leads could come right to your doorstep, eager to demo, purchase and refer future leads
Are you marketing like a robot? Marketing has come a long way. While automation was once considered the “bleeding edge” of marketing technologies, the industry has caught up and most SaaS companies provide at least some level of automation.
Marketing tactics in the B2B world have come a long way from the old “spray and pray” approach. The rising importance of a company’s social presence has presented new opportunities to broaden customer bases and zero-in on personal preferences. But who has time for all the minutiae that comes with a successful social strategy?
Marketing automation is an incredible tool… if you use it to its full potential. If you do not understand how to use it, however, or if you don’t put the necessary time into planning, execution and analysis, your marketing automation solution will not help you grow your business. What should you be...