Recent Posts

How to Get Better Results From Your Content

StanfordSmith
I think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
How to Get Better Results From Your Content

What Sophisticated Marketers Should Measure in 2015

MikeVolpe
Marketers are experts when it comes to analyzing fluffy metrics. To measure their true impact on the company's bottom line, marketers have to start tying their efforts to revenue.
What Sophisticated Marketers Should Measure in 2015

The Content Marketing Expert Guide to Analytics and Metrics

larrykim
What's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals? For that, we need content analytics.
The Content Marketing Expert Guide to Analytics and Metrics

5 Digital Marketing Metrics That Aren't Very Important

jen_jensen
Here are five digital marketing metrics to chop, and which stats should populate their places.
5 Digital Marketing Metrics That Aren't Very Important

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

What Is Google Analytics? (The Plain English Guide)

lizlockard
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
What Is Google Analytics? (The Plain English Guide)

Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

DrDigipol
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio
PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by. But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate. Here’s how.
Data-Driven PR Metrics in 4 Easy Steps

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results

KPIs for Your Social Media Dashboard

gonzogonzo
Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.
KPIs for Your Social Media Dashboard