Recent Posts

Employee Advocacy Summit: Measuring Performance and Value

jappleyepstein
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Employee Advocacy Summit: Measuring Performance and Value

Your Vanity Is Killing Your Brand

danielnewmanUV
Social media metrics are much less about general advertising metrics such as eyeballs and reach, and much more about what those community members actually do. How your network contacts engage with your social media accounts determines the success of your overall brand messaging and specific campaigns.
Your Vanity Is Killing Your Brand

How to Measure PR in the Digital Age: The Kick-Butt Index

Shelley Pringle
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
How to Measure PR in the Digital Age: The Kick-Butt Index

Measuring What Matters: Those Addictive Numbers

Vanessa DiMauro
I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. Here's why.
Measuring What Matters: Those Addictive Numbers

Why We Stopped Focusing on Direct Social Media ROI

kevanlee
Do you measure the return on your social media investment? It seems blasphemous not to, yet that's exactly the direction we're experimenting with at Buffer. We've recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it's what we've stopped measuring in lieu of email that is most unique and notable.
Why We Stopped Focusing on Direct Social Media ROI

How to Use a Traffic Calculator to Set Social Media Goals

lkinoshita
Here's a traffic calculator to help you understand the many factors that will contribute to the success of your inbound marketing efforts.
How to Use a Traffic Calculator to Set Social Media Goals

It's Not All About "Likes"

foliobylisa
Is measuring likes, shares, comments, and retweets enough for your social media campaign? Marketers may be relying too heavily on vanity metrics instead of focusing on the entire conversion process.
It's Not All About "Likes"

Creating the Perfect Profile for Your Social Media Marketing Effort

BradFriedman
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile.
Creating the Perfect Profile for Your Social Media Marketing Effort

What’s REALLY the Best Time to Post on Social Media?

adhutchinson
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
What’s REALLY the Best Time to Post on Social Media?

Work Your Core: Proven Principals to Drive Employee Advocacy Results

Susan Emerick
A whole new meaning of “working your core,” these concepts will help you strengthen the results which your employees can drive by creating advocacy for your brand. Just like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to keep with it. The same is true for building a employee advocacy program for your brand.
Work Your Core: Proven Principals to Drive Employee Advocacy Results