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February 12, 2015
Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
February 03, 2015
Proving your social media ROI is not as elusive as you think. Download your social media tracking template, then dig into your data with 6 key questions.
January 18, 2015
I think we struggle with creating great content because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
January 15, 2015
Marketers are experts when it comes to analyzing fluffy metrics. To measure their true impact on the company's bottom line, marketers have to start tying their efforts to revenue.
January 08, 2015
What's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals? For that, we need content analytics.
December 03, 2014
Here are five digital marketing metrics to chop, and which stats should populate their places.
November 19, 2014
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
November 13, 2014
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
November 11, 2014
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
November 03, 2014
PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by. But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate. Here’s how.