Recent Posts

5 Digital Marketing Metrics That Aren't Very Important

jen_jensen
Here are five digital marketing metrics to chop, and which stats should populate their places.
5 Digital Marketing Metrics That Aren't Very Important

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

What Is Google Analytics? (The Plain English Guide)

lizlockard
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide. I give you: A Google Analytics Tour.
What Is Google Analytics? (The Plain English Guide)

Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

DrDigipol
Back in 2012, the politics editorial team at USA Today teamed up with Twitter and Topsy to create the Twitter Election Meter to track real-time sentiment on Twitter for Obama and Romney. This year, USA Today’s Politics Editor Paul Singer and his teamed joined forces with Twitter again to launch the Twitter Political Issues Index (TPII).
Social Advocacy and Politics: USA Today and Twitter Team Up for Another Cool Meter

Data-Driven PR Metrics in 4 Easy Steps

Leslie Nuccio
PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by. But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate. Here’s how.
Data-Driven PR Metrics in 4 Easy Steps

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results

KPIs for Your Social Media Dashboard

gonzogonzo
Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.
KPIs for Your Social Media Dashboard

Employee Advocacy Summit: Measuring Performance and Value

jappleyepstein
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
Employee Advocacy Summit: Measuring Performance and Value

Your Vanity Is Killing Your Brand

danielnewmanUV
Social media metrics are much less about general advertising metrics such as eyeballs and reach, and much more about what those community members actually do. How your network contacts engage with your social media accounts determines the success of your overall brand messaging and specific campaigns.
Your Vanity Is Killing Your Brand

How to Measure PR in the Digital Age: The Kick-Butt Index

Shelley Pringle
We all understand intuitively what "kicking butt" represents for our particular brand or organization. But thanks to PR measurement expert Katie Delahaye Paine, we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that's relevant for clients. Here’s why I believe the KBI is a good way to approach the evaluation and reporting of PR campaigns.
How to Measure PR in the Digital Age: The Kick-Butt Index