As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very overtake other methods of getting the message out there. More and more people are relying on quick messaging for sharing content, meaning that traditional email blasts and other longform strategies might be becoming obsolete.
Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop.
Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-a nd-mortar stores.
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.
Bar Roulette Tired of going to the same old bars but feel too lazy to do all the Yelp and word-of-mouth research required to find a new favorite? Never fear: there’s an app for that. The premise of Bar Roulette--which is not quite an app yet, but works from the website--is similar to that of Chat...
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
Twitter has released some exciting news for today’s modern, multi-tasking marketer. Now advertisers have the ability to manage Twitter ads directly through the mobile app when commuting to work, running errands, or taking their lunch breaks. “The mobile tool lets you check campaign performance, optimize budget and schedule, and respond to notifications,” says Twitters Senior Product Manager, Christine Lee.