We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
Mobile connectivity has blurred the lines between our personal and professional lives: The ability of co-workers to reach us anywhere, anytime allows business matters to encroach upon time with loved ones. At the same time, mobility also enables us to be with friends and family more often because we’re not chained to a desk.
Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.
Both paid social and search are growing due to increased use of smartphones and publishers who know how to tailor their advertising to mobile users. Kenshoo’s new infographic highlights mobile as a key driver for paid social and search advertising. “Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile accounted for 68% of paid social ad clicks and 50% of paid search ad clicks,” according to Kenshoo’s press release.
As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very overtake other methods of getting the message out there. More and more people are relying on quick messaging for sharing content, meaning that traditional email blasts and other longform strategies might be becoming obsolete.
Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop.
Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-a nd-mortar stores.
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.