It’s been eight years since the iPhone debuted – eight years since the way we communicate with each other drastically changed. Just think about how often you sit down at a desktop or laptop computer now, outside of your workday. It’s becoming more rare every day as mobile technologies like smartphones and tablets give us immediate and constant access to personal email, social media accounts, apps that let us order pizza at midnight on a Wednesday for delivery...the list goes on. Nearly everything we need is literally in the palm of our hands and right at our fingertips.
According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.
Is your website currently mobile friendly? Is it configured in a way that makes it functional to users no matter which type of device that they are viewing it on? If you answered no to either of these questions, you could be in for a rude awakening in the weeks to come. Read more to find out whether your site passes the test.
Recognizing that more and more users are coming to Google through their smartphones, beginning April 21st, the company will introduce an entirely separate search index for the mobile market. What makes this idea truly unique is that it takes advantage of a piece of technology you might not think of as being groundbreaking – the phone itself.
Even though mobile may have its challenges in the future, mobile is clearly not only becoming a trend, but a growing trend that is not going away. The long term benefits of going mobile outweigh any potential challenges in the future. Also, with evolving customer expectations and more websites than ever popping up, you and your team will be ready to be there for your customers, have better communication with your clients, and more.
You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of articles about how you need to hurry up to get mobile-friendly.
Over 1.5 billion airline boarding passes will be delivered via smartphones by 2019, compared to approximately 745 million boarding passes estimated to be delivered this year, according to the latest worldwide market study by Juniper Research.
Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land , “Google said it wants sites to prepare [for mobile optimization].”
The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.