Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the...
On April 21st Google began to roll out the Mobile Friendly Algorithm update. This update is designed to reward sites that have a good user experience on mobile devices and penalize ones that don’t. Mobile traffic could be affected in two ways.
Around the globe, demand for access to the mobile internet has positively remained consistent throughout last year. Following a typical year-to-year upward trajectory, the global smartphone and phablet market began 2015 with a boost, compared to the same quarter in 2014.
Social gaming and social networking have had an enormous impact on the mobile gaming industry. They have influenced everything from how games are designed to how players interact with them. But developers are betting big that mobile gaming can grow beyond that. The latest in advanced mobile technology , like Qualcomm's Snapdragon processor, has made it possible for game designers to take off the shackles. Today's titles are more robust, complex, and rich in gameplay than ever before. The notion that mobile games and console games are to be forever separate is already an outdated one. By appealing to the casual and hardcore gamer alike, can mobile games account for half of the market before the decade is over? How about ever? Only time will tell.
“Dom, I’d like to order a rebranding, completely rebuilt products and, while you’re at it, over 1,500% growth within 6 years Wanting to be more than just pizza, in early 2009, Domino’s embarked on an ambitious journey to break-free of its traditional cardboard flavoring and leave behind a brand...
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.
No digital ink has been spilled on any topic more than the “rise of mobile.” What is worth noting though is that the explosion of mobile computing has led to one particularly important outcome for our discussion – chat apps have grown at an even faster pace than mobile.
It was dubbed ‘Mobilegeddon’ by many journalists and media commentators; and, while Google’s mobile search algorithm change on 21st April hasn’t resulted in any Millennium Bug-esque instances of panic, the true impact will only start to become apparent over the coming weeks and months. If you missed it, Google has changed the way it ranks web pages on its search engine; and, rather than relying purely on businesses reacting to its search ranking rules via SEO, as a way of ranking relevancy, Google will now prioritise websites that have been optimised for mobile devices, meaning consumers will see those sites before any others when conducting a search online.
The competition to become the third mobile device Operating System (OS), behind Google and Apple, has evolved. Introduction of the Internet of Things (IoT) has shifted the focus. Now, savvy OS vendors need to be concerned with supporting wearables, smart cars, and smart home devices.
Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that's up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.