Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-a nd-mortar stores.
Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren’t quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.
Bar Roulette Tired of going to the same old bars but feel too lazy to do all the Yelp and word-of-mouth research required to find a new favorite? Never fear: there’s an app for that. The premise of Bar Roulette--which is not quite an app yet, but works from the website--is similar to that of Chat...
In one of the more unusual, yet interesting, research projects from Facebook, analysts from The Social Network have investigated how people deal with losing their mobile phones , through the filter of the Facebook experience. They’ve released their findings on the Facebook IQ blog , highlighting the number and frequency of conversations that happen on the platform regarding lost phones
A new study suggests that the media consumption habits of the youngest demographic of viewers is changing, and this change explains to some degree why television ratings are sinking, especially for children's programming.
Twitter has released some exciting news for today’s modern, multi-tasking marketer. Now advertisers have the ability to manage Twitter ads directly through the mobile app when commuting to work, running errands, or taking their lunch breaks. “The mobile tool lets you check campaign performance, optimize budget and schedule, and respond to notifications,” says Twitters Senior Product Manager, Christine Lee.
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
Two social platforms just announced new uses and both have to do with the digital music world, signaling continued innovation aimed at millennials. Spotify and Snapchat have both made carrying your music with you easier than ever and these recent announcements take mobile music consumption to the...
On April 21st Google began to roll out the Mobile Friendly Algorithm update. This update is designed to reward sites that have a good user experience on mobile devices and penalize ones that don’t. Mobile traffic could be affected in two ways.