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As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.
In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, “the mobile web will be bigger than desktop Internet use by 2015.” Fast forward to 2015, and that's exactly where we are – mobile web really rules.
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
Mobile connectivity has blurred the lines between our personal and professional lives: The ability of co-workers to reach us anywhere, anytime allows business matters to encroach upon time with loved ones. At the same time, mobility also enables us to be with friends and family more often because we’re not chained to a desk.
Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.
Both paid social and search are growing due to increased use of smartphones and publishers who know how to tailor their advertising to mobile users. Kenshoo’s new infographic highlights mobile as a key driver for paid social and search advertising. “Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile accounted for 68% of paid social ad clicks and 50% of paid search ad clicks,” according to Kenshoo’s press release.
As the youngs get older and Internet culture creeps steadily toward mobile, mobile technology may very overtake other methods of getting the message out there. More and more people are relying on quick messaging for sharing content, meaning that traditional email blasts and other longform strategies might be becoming obsolete.
Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop.