Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
It's important to understand how the media you are producing is being consumed. By taking a look at the platforms your customers are using to view your media, and the delivery method and voice of this media, you should be able to spot the areas for improving your brand and overall business performance.
The rise of cloud computing has enabled mobile devices to fulfil most computing tasks so that “any trade-offs are outweighed by the convenience and flexibility provided by the mobile devices."
As the mobile internet becomes a greater part of most people's daily online lives, telecom regulators are monitoring service provider attempts to increase revenue by manipulating data service plan pricing.
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
comScore has released data from their latest market study, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share, while Google Android led as the number one smartphone platform with 51.5 percent platform market share.
32% of online purchases are made over mobile. As smartphone and tablet activations continue to increase, mobile purchases will inevitably increase as well. One way to take advantage of this trend is by creating a user experience optimized for mobile that can transfer logged in states and user data seamlessly across multiple channels.
Use big data to understand your customers’ demands, needs and preferences. By leveraging over the social media likes and shares about your products, you can generate big data analytics in understanding which among your products and services seem to satisfy your customers.
"When we look at the global picture, it would be easy to say that the tablet market is slowing down," said Jean Philippe Bouchard, research director at IDC. "But, when we start digging into the regional dynamics, we realize that there is still a good appetite for this product category."
Is your business a pacesetter, follower, or dabbler? If you're on Facebook, this probably sounds like one of BuzzFeed's personality quizzes. It’s actually part of the latest IBM Tech Trends study, “Raising the Game.” IBM evaluated the adoption landscape of four key technologies in the enterprise: big data and analytics, cloud, mobile and social, and compared today’s adoption with 2012’s between what they called “pacesetters” and “dabblers.”
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of The Mobile Enterprise: Engaging Where Your Customers Are.