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May 02, 2016
Facebook recently opened up their new 'Instant Articles' platform to all users, enabling every publisher to provide a better experience for mobile readers. Here are 6 of the most common questions about the new option.
6 Things Every Publisher Needs to Know about Instant Articles | Social Media Today
April 18, 2016
According to a recent poll of U.S. small businesses, only 52% of respondents confirmed their website was mobile optimized. This, despite the rise in mobile activity, particularly online shopping and purchase research.
Note to the Nearly Half of all US Small Businesses Still Not Mobile Optimized: Get Crackin' | Social Media Today
March 24, 2016
Presently, there are 560 million mobile coupon users, and t hat figure will more than double by 2019. Here are some tips on how to leverage this growing trend.
How to Leverage the Insatiable Consumer Appetite for Mobile Coupons | Social Media Today
February 11, 2016
As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco’s annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.
January 15, 2016
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to hook up users in real-time.
January 13, 2016
With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.
Innovative Ways to Keep Your Mobile Marketing Customers Engaged | Social Media Today
December 17, 2015
In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, “the mobile web will be bigger than desktop Internet use by 2015.” Fast forward to 2015, and that's exactly where we are – mobile web really rules.
November 05, 2015
We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.
14 Jaw-Dropping Mobile Marketing Stats [Infographic] | Social Media Today
November 03, 2015
Mobile connectivity has blurred the lines between our personal and professional lives: The ability of co-workers to reach us anywhere, anytime allows business matters to encroach upon time with loved ones. At the same time, mobility also enables us to be with friends and family more often because we’re not chained to a desk.
Don’t Fence Me In: Why We Need Unrestricted Mobility | Social Media Today
October 27, 2015
Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.
advertising on mobile

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