Even though mobile may have its challenges in the future, mobile is clearly not only becoming a trend, but a growing trend that is not going away. The long term benefits of going mobile outweigh any potential challenges in the future. Also, with evolving customer expectations and more websites than ever popping up, you and your team will be ready to be there for your customers, have better communication with your clients, and more.
You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of articles about how you need to hurry up to get mobile-friendly.
Over 1.5 billion airline boarding passes will be delivered via smartphones by 2019, compared to approximately 745 million boarding passes estimated to be delivered this year, according to the latest worldwide market study by Juniper Research.
Mobile optimization has been a ranking factor on Google for some time. But it’s about to matter a whole lot more. According to a recent post on Search Engine Land , “Google said it wants sites to prepare [for mobile optimization].”
The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
Mobile payments. We’ve seen through news coverage, conversations with friends and family and our own usage how pervasive this technology has become this past year. To go beyond the buzz, MasterCard partnered with Prime Research , to identify evolving consumer attitudes toward digital payments and...
I recently wrote a blog post on branching content, and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Will mobile gaming ever kill the console? Consumers in the US are still using all four screens and likely will for decades to come, but it could happen. Ultimately players have to make a choice as to how they spend their gaming dollars and as mobile gaming continues to grow in both quality and scope a shift could happen – maybe even overnight.