Your social media manager is your point person when it comes to a social media crisis. Do they have the necessary skills to be on the frontline? If not, you might be setting yourself up for a full-blown social media crisis. Let’s look at the crisis communications skill set they should have.
As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.
Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.
When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
It's easy just to say that people like pictures and leave it at that, but it's just as important to understand why images draw us in so much more than text. You always need to understand the why of anything you do, or you will forever be stuck following endless advice rather than making your own decisions.
There are countless tools on the market that claim to be an all-in-one resource for social media marketing. But when several key features get bundled together, important functions get overlooked. That's why I'm a fan of putting together my own social media engagement suite, using five tools.
Did you know that 20 percent of the time people spend on smartphones is on Facebook and 556 million people log in to Facebook through their mobile devices. What if I told you that every month 927 million hours are spent on Facebook mobile apps and games?
More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape. There's nothing wrong with that approach at all if your circumstances warrant outsourcing such a vital piece of your strategy.