Recent Posts

Your Social Media Manager Is Your Crisis Frontline

ChrisSyme
Your social media manager is your point person when it comes to a social media crisis. Do they have the necessary skills to be on the frontline? If not, you might be setting yourself up for a full-blown social media crisis. Let’s look at the crisis communications skill set they should have.
Your Social Media Manager Is Your Crisis Frontline

Who Leads Your Social Activities? Does It Matter?

JulieWalker
As organisations evolve engagement with customers through social and mobile channels, customers are responding and engaging with both organisations and each other and there are new disciplines emerging across organisations whose role it is to lead and manage these engagements.
Who Leads Your Social Activities? Does It Matter?

Be Careful with Your Burning Platform

Adi Gaskell
Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.
Be Careful with Your Burning Platform

Screening Questions: Essential Or Waste of Space?

amy_edwards88
When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.
Screening Questions: Essential Or Waste of Space?

Is Facebook Just a 'Dark Pool'?

RichardStacy
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.
Is Facebook Just a 'Dark Pool'?

Top 8 Social Listening Tools That Do Way More Than Listen

BradJoe
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.
Top 8 Social Listening Tools That Do Way More Than Listen

The Importance of Images in Social Media

Sendible
It's easy just to say that people like pictures and leave it at that, but it's just as important to understand why images draw us in so much more than text. You always need to understand the why of anything you do, or you will forever be stuck following endless advice rather than making your own decisions.
The Importance of Images in Social Media

How to Create a Social Media Command Center

nscalice
There are countless tools on the market that claim to be an all-in-one resource for social media marketing. But when several key features get bundled together, important functions get overlooked. That's why I'm a fan of putting together my own social media engagement suite, using five tools.
How to Create a Social Media Command Center

15 Fascinating Facebook Mobile and App Stats [INFOGRAPHIC]

Irfan Ahmad
Did you know that 20 percent of the time people spend on smartphones is on Facebook and 556 million people log in to Facebook through their mobile devices. What if I told you that every month 927 million hours are spent on Facebook mobile apps and games?
15 Fascinating Facebook Mobile and App Stats [INFOGRAPHIC]

6 Questions About Managing Social Media that You Should Ask Your Agency

Sendible
More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape. There's nothing wrong with that approach at all if your circumstances warrant outsourcing such a vital piece of your strategy.
6 Questions About Managing Social Media that You Should Ask Your Agency