Recent Posts

The High Cost of Security Breaches: It's More Than You Think

Joey Sargent
The downstream cost of security breaches is enormous. Each one of these companies will get a bounced payment if I don’t update my records immediately. They’ll have to spend time and money tracking down customers for updated payment information.
The High Cost of Security Breaches: It's More Than You Think

Facebook Makes Bold Power Play Against Google with Atlas

larrykim
According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
Facebook Makes Bold Power Play Against Google with Atlas

Facebook News Feed Algorithm: Don't Click Bait, Unless You're Shady

LawrenceMak
On August 25, 2014, Facebook announced it would “weed out stories that people frequently tell [them] are spammy.” So, great for me, you, and 1.3 billion Facebook users today. But how will this change impact brands and marketers?
Facebook News Feed Algorithm: Don't Click Bait, Unless You're Shady

Beyond Engagement: Why Advocacy Is Always About the People

greykite
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Beyond Engagement: Why Advocacy Is Always About the People

Oracle CEO Larry Ellison Takes New Role: What Does It Really Mean?

mfauscette
Larry Ellison, co-founder and CEO of Oracle for 37 years, is stepping out of that role to assume the role of Executive Chairman of the Board and Chief Technology Officer (CTO). The current chairman (and former Oracle CFO) Jeff Henley becomes the vice-chairman while Oracle co-presidents Safra Catz and Mark Hurd step up into CEO roles. But is this really as big of a shake-up as it may seem to some?
Oracle CEO Larry Ellison Takes New Role: What Does It Really Mean?

Mandatory Google+ Gmail Integration Quietly Shelved

larrykim
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
Mandatory Google+ Gmail Integration Quietly Shelved

Ray Rice: A Social Media Case Study

Marie Alonso
Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
Ray Rice: A Social Media Case Study

Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Robin Carey
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week.
Trending This Week: News Stories on Social Media

Could Facebook Lead the Way in Hunting Misinformation?

Adi Gaskell
Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.
Could Facebook Lead the Way in Hunting Misinformation?