You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The downstream cost of security breaches is enormous. Each one of these companies will get a bounced payment if I don’t update my records immediately. They’ll have to spend time and money tracking down customers for updated payment information.
According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
On August 25, 2014, Facebook announced it would “weed out stories that people frequently tell [them] are spammy.” So, great for me, you, and 1.3 billion Facebook users today. But how will this change impact brands and marketers?
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Larry Ellison, co-founder and CEO of Oracle for 37 years, is stepping out of that role to assume the role of Executive Chairman of the Board and Chief Technology Officer (CTO). The current chairman (and former Oracle CFO) Jeff Henley becomes the vice-chairman while Oracle co-presidents Safra Catz and Mark Hurd step up into CEO roles. But is this really as big of a shake-up as it may seem to some?
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.
Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
The biggest and most interesting news stories as played out on social media this week.
Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.