You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Of all the troubles that can befall a human being in the 21st century, the wrath of the internet must be the most weird. There's no real way to predict it's behavior: It is random, it is overblown, it often targets the wrong people, and it flames out just as quickly as it explodes into being.
While the week started light and fluffy when it came to news on social, a number of serious tragedies and events have taken place at the end of the week. In keeping our spirits and outlook high, we’ll be analyzing social discussions that dominated that week from sharks, celebrity (non) feuds, and the ever fattening roster of republican presidential wannabes.
One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist group ISIS, and they're using a super-kawaii mascot named ISIS-chan to do it.
A new report from media intelligence provider Cision has examined how journalists are using social media in their investigative and communicative process. Their results find that the very nature of news, as we know it, has changed irrevocably – with the majority of journalists now indicating they’d not be able to do their jobs without access to social media platforms.
A recent survey by Oglivy PR revealed social media’s role in the increasingly dynamic landscape of modern media communications. The study, which interviewed 118 North American and U.K. journalists across print, broadcast, and social media, found that earned media is by far the most influential medium for influencing purchasing and business decisions.
Wired’s reporting on Pew Research Center's recent poll about how people get their news raises some very interesting questions about what it means to “get your news from social media”. While r eliance on Twitter and Facebook for tracking the news is on the rise, the majority of Americans still use other media to get most of their news.
There’s something I like to call the summertime simmer. You may have already heard of the “summertime slowdown” in business and in life, but in recent years it’s become more and more apparent that business and even news cycles are never going to really take a holiday.
News from the past few days has been dominated by the landmark deal between the United States and Iran over the latter country's nuclear program. As is typical when large news stories break, everyone took to social media, especially Twitter, to broadcast their reactions to the world. And, as is also typical for a major new story, those reactions range from jubilation to harsh disapproval.
A new study by Pew Research has found that the share of Americans who now use social media as a source of news has risen by more than 13% overall since 2013. The survey of more than 2,000 US adults found that 63% now use Facebook and Twitter as “a source for news about events and issues outside the realm of friends and family”.
Shark week surfaced to the top of the social media scene this week, with other trending social stars including the befuddling anger toward Minions and Taco Bell's new delivery system (gluttony, thy glory hath no boundaries). The travel, tech and stock exchange experienced some weird tech glitches, and we were warned to stay out of the shark's home. That and more below, and away we go.