Recent Posts

Ray Rice: A Social Media Case Study

Marie Alonso
Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
Ray Rice: A Social Media Case Study

Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Robin Carey
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Trending This Week: News Stories on Social Media

DinahSusan
The biggest and most interesting news stories as played out on social media this week.
Trending This Week: News Stories on Social Media

Could Facebook Lead the Way in Hunting Misinformation?

Adi Gaskell
Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.
Could Facebook Lead the Way in Hunting Misinformation?

Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

kanter
In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
Is a Downer News Cycle a Factor in the ALS Ice Bucket Challenge Success?

Google Kills Authorship Reporting in Webmaster Tools

chadpollitt
Authors with established Authorship through Google Plus can no longer view impressions, clicks and the average rank of their work. What is Google doing with Authorship? It seems they've done a complete 180.
Google Kills Authorship Reporting in Webmaster Tools

What Does the Facebook Experiment Teach Us?

Visualkiwi
I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
What Does the Facebook Experiment Teach Us?

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

3 Ways to Use Google My Business for Your Marketing

Samantha Pena
Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.
3 Ways to Use Google My Business for Your Marketing

Is Facebook Just a 'Dark Pool'?

RichardStacy
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.
Is Facebook Just a 'Dark Pool'?