- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Ray Rice’s termination from the Baltimore Ravens and his indefinite suspension from the NFL was not because he was indicted by a grand jury in March for third-degree aggravated assault in the punching of his then fiancée in an elevator in Atlantic City – it was because he did it in front of a video camera in the age of social media.
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
The biggest and most interesting news stories as played out on social media this week.
Facebook is trying out a satire tag to keep people from taking stories from sites such as The Onion at face value.
In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
Authors with established Authorship through Google Plus can no longer view impressions, clicks and the average rank of their work. What is Google doing with Authorship? It seems they've done a complete 180.
I'm intrigued by the reaction that has unfolded around the Facebook "emotion contagion" study. As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people's attitudes and practices, even in the realm of research. But why is it that this study in particular has sparked a firestorm?
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.
Wednesday saw an important announcement from the New York Attorney General. He announced that Barclays Bank is to be prosecuted concerning their operation of a ‘dark pool’. A dark pool is a private trading area which a bank can operate on behalf of its clients, or anyone else granted access.