Recent Posts

Performance and Risk Management Through Social Media Training

Liz Bullock
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Performance and Risk Management Through Social Media Training

When Is Social Media Anti-Social?

Paul Tunnah
Social media is all about sharing, right? Sharing ideas, information, pictures, jokes, gossip and, of course – questions – based on the premise that the wisdom of the crowd will inevitably lead to the best answer. But what happens when the crowd just can't disagree in a civil way?
When Is Social Media Anti-Social?

A Practical Guide to Writing an Effective Social Media Policy

Brian Honigman
A social media policy establishes a set of guidelines that govern how various company stakeholders represent your brand on various social networks. This article will outline some practical considerations to have in mind when writing a social media policy for your organization.
A Practical Guide to Writing an Effective Social Media Policy

Social Media Policies and More: Managing Digital Era Risks

Courtney Hunt
You need to be prepared to manage the risks associated with operating in the digital era regardless of whether social media and other digital technologies are part of your organization’s strategic agenda. It is critical that you ensure your policies reflect digital era realities and that employees and managers understand not just the “new” rules, but also how “old” rules apply.
Social Media Policies and More: Managing Digital Era Risks

Social Media Policies: When Are They Taken Too Far?

Lauren Riley
Keep your social media policy simple, and don’t try to exercise too much control over your employees; otherwise it might blow up in your face!
Social Media Policies: When Are They Taken Too Far?

Digital Property Is "Real" Property: 5 Ways to Treat It That Way

Courtney Hunt
Recognizing and respecting that digital property is in fact “real” property requires organizations to (1) make sure they own their own domain name(s) and lay claim to related social media properties, (2) require all official email be sent via domain-linked accounts, (3) take cybersecurity seriously, (4) maintain a presentable web presence, and (5) create policies and procedures (and commit necessary resources) to maintain digital property in the best possible condition at all times.
Digital Property Is "Real" Property: 5 Ways to Treat It That Way

Your Guide to Social Media Compliance

guylaw1313
Most of us are familiar with using social media to post personal status updates. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising and as such you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Your Guide to Social Media Compliance

Fighting Cyberbullying Through Technology: The RETHINK Idea

LaurentFrancois
Cyberbullying is a threat and potentially a vicious circle happening in social networks. What if technology could actually educate users to become more human?
Fighting Cyberbullying Through Technology: The RETHINK Idea

Authenticity: Our New Policy

Robin Carey
Last month we had a complaint from one of our bloggers that someone was commenting on her post using a pseudonym, with the purpose as she believed of improving another blogger’s reputation. Why do I bring this up? Or even care? Because use of a fake name or pseudonym, particularly for purposes of improving one’s own or another person’s reputation, is a practice that we won’t allow.
Authenticity: Our New Policy

HOW TO: Document Social Media Policy Violations [PODCAST]

EricSchwartzman
When someone says or shares something they shouldn’t on social media at work, it's not uncommon for digital marketing budgets to get cut. So even if your department is knowledgeable on what is and isn’t okay to do on social media, it’s in your best interest to make sure others inside your company obey the rules as well. This podcast will teach you how to document social media policy violations. Whether you're in HR or not, have a listen.
HOW TO: Document Social Media Policy Violations [PODCAST]