This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Protecting Your Brand: Privacy, Risk and Compliance. This webinar was sponsored by Tracx and featured speakers from PwC, Actiance, and Tracx. We discussed the risks in social media which we so often ignore.
Citizenfour, the documentary on Edward Snowden's data release of U.S. Government surveillance programs, brought terms like "Deep Web" and "Dark Net" into our daily language. But what are these things and how do you access them?
If you are getting divorced, be extremely careful about how you use any social media site. As social media opens our lives for all the world to see, it is important you do not make any statement, comment or post you may later regret. If what you are about to post, share or tweet is something you wouldn't say to someone's face in real life or you wouldn't want a particular person to see, don't put it on social media.
The recent events in Paris demonstrated how powerful so-called “dark social media” can be, when it comes to organizing propaganda below the radar. The growing interest from political bodies for this notion of underground social conversations could legitimize privacy threats to better monitor digital users. Nonetheless, even if the notion seems to have been only recently coined, “dark social” started ages ago, with instant messengers, and later, newsgroups. It did not seem to be a problem until now.
Facebook will indeed be reintroducing its previously shelved real name policy, despite the negative feelings of many users. The policy, which forces people to use their actual name, was recently ditched due to criticism. Facebook apologized over the issue, but have now apparently reversed their decision and decided to go ahead with implementing the idea.
Over the last few years, the number of businesses using social platforms as a marketing tool has risen. This has led to the separation between work and home decreasing. Now tweets and posts made from the privacy of your own home can have lasting consequences at work. In many states, the law changed to protect the privacy of personal social media accounts.