You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
In today’s data economy, we’re sharing a ton of personal information about ourselves online. And this privacy discussion is only going to get bigger, especially as companies and government agencies get better at collecting, analyzing, and sometimes selling the data we’re freely sharing with them. Trust is at the heart of the privacy issue and is the glue that will keep the data ecosystem together.
With nearly a third of the world using social media on a regular basis, social media reach and privacy have become hot topics. This infographic looks at the main privacy concerns among social media users.
A Pew Research study last month took a look at how Americans’ attitudes regarding data and privacy have changed in a post-Snowden world. The findings show that “Americans feel privacy is important in their daily lives in a number of essential ways. Yet, they have a pervasive sense that they are under surveillance when in public and very few feel they have a great deal of control over the data that is collected about them and how it is used.”
Face recognition technology is a powerful way to confirm identity, like fingerprinting. But unlike fingerprinting, it can be done at a distance and without our knowledge or consent. Like other technologies that risk our privacy, opponents fear that it will give unprecedented reach to government, law enforcement and corporations who want to surveil citizens. Think Minority Report . Think 1984.
As of this writing, if you Google the words “Facebook” and “privacy,” the fourth result is an article about a lawsuit over privacy concerns. According to International Business Times , “The complaint centers around Facebook’s photo-tagging feature,” and the revelation that Facebook is creating “shadow-profiles” of non-users. Facebook is using “biometric” face recognition technology to collect data on not only its users, but on everyone else who shows up in its pages as well—which violates Illinois law.
New research has indicated that people are not comfortable with their data being used to categorise and target them, and that they feel they should have more control over how their information is used. But is convenience more valuable than privacy?
Would you pay to use Facebook? Not as a marketer, but as a regular user? An op-ed by Zeynep Tufekci in The New York Times argues that we are all already paying for our Facebook and Google use, only the currency is loss of privacy and control over our own data. In the article, “Mark Zuckerberg, Let Me Pay for Facebook,” Tufekci argues that ad-financed Internet platforms aren’t free, and they don’t serve their users very well. Or even themselves.