#SMTLive Schedule

public relations

January 21, 2017
Merging public relations and content marketing is more important than ever in the modern sales process.
Upgrade Your Approach to PR with Content Marketing | Social Media Today
November 09, 2015
The art of media relations is storytelling. We’ve heard it all before. But what does that really mean? I’m a firm believer in the fact that there are multiple layers to every story, every media angle, and different mediums in which to tell it. In order to execute a strategic campaign, earned media, paid media and social strategy need to be working together.
September 22, 2015
Andrew Cline / Shutterstock.com Like all good-hearted people, I don't like Donald Trump very much. Whether it's the philosophy of unearned excess or the callous attitude towards others or the, you know, shameless racism and sexism , he just rubs me, and a lot of other people, the wrong way. So it...
donald trump oh boy
August 18, 2015
The world of Digital PR would be an easy ride if it was as simple as “You get a client, call the media, tell their story, get coverage and go home." For those of us who do this for a living, we know that’s clearly not the case.
digital pr myths
April 14, 2015
I’m slowly coming to the conclusion that media relations just might be a dying practice. Yes, technology, digital media and consumer information gathering habits have changed every aspect of media and marketing. But at its core, media relations has always been about relationships, and it would appear the perfect storm of the modern media environment and culture of today’s Millennial is going to change the face of PR even further.
April 01, 2015
Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.
Mark Zuckerberg at F8
March 18, 2015
The world of public relations has evolved substantially in recent years and logic dictates that this trend will only continue. Affected by such mediums as global communications, a shrinking marketplace, wider demographics and the proclivity to develop niche sectors, the approaches taken in regards to this malleable field likewise need to change.
public relations
March 02, 2015
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
January 31, 2015
Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing. But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to, well, deflate.
January 24, 2015
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”