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The world of Digital PR would be an easy ride if it was as simple as “You get a client, call the media, tell their story, get coverage and go home." For those of us who do this for a living, we know that’s clearly not the case.
I’m slowly coming to the conclusion that media relations just might be a dying practice. Yes, technology, digital media and consumer information gathering habits have changed every aspect of media and marketing. But at its core, media relations has always been about relationships, and it would appear the perfect storm of the modern media environment and culture of today’s Millennial is going to change the face of PR even further.
Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.
The world of public relations has evolved substantially in recent years and logic dictates that this trend will only continue. Affected by such mediums as global communications, a shrinking marketplace, wider demographics and the proclivity to develop niche sectors, the approaches taken in regards to this malleable field likewise need to change.
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
It wasn’t too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some “ink time” or “air time” to promote themselves.
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.