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public relations

March 18, 2015
The world of public relations has evolved substantially in recent years and logic dictates that this trend will only continue. Affected by such mediums as global communications, a shrinking marketplace, wider demographics and the proclivity to develop niche sectors, the approaches taken in regards to this malleable field likewise need to change.
public relations
March 02, 2015
The one thing all social media platforms have in common is that each one lets you manage a profile page that summarizes who you are. This may appear to be a trivial aspect of social networking, in fact you may even consider it time-consuming and annoying to have to complete and maintain your profile. But your profile is one of the first things people check out about you and they will judge you simply by what it looks like and what it says.
January 31, 2015
Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing. But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to, well, deflate.
January 24, 2015
Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
November 29, 2014
It wasn’t too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some “ink time” or “air time” to promote themselves.
November 23, 2014
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
November 20, 2014
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
November 14, 2014
Try one of these ideas to leverage the instant gratification nature of digital PR.
November 13, 2014
The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging.
November 02, 2014
How the customers feel about your business dictates the nature of your brand in the eyes of the public, and is responsible for amount and type of word of mouth you get.