Recent Posts

Platform Shaming: No, It's Not Twitter's Fault

DougHaslam
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
Platform Shaming: No, It's Not Twitter's Fault

Uber and PR: How Not to Handle the Media

Chris Measures
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
Uber and PR: How Not to Handle the Media

3 Fast Ways to Fill a Slow-Moving PR Pipeline

CarrieMorgan
Try one of these ideas to leverage the instant gratification nature of digital PR.
3 Fast Ways to Fill a Slow-Moving PR Pipeline

4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

Leslie Nuccio
The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging.
4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

Marketing Often Means Getting Your Hands Dirty

KenMueller
How the customers feel about your business dictates the nature of your brand in the eyes of the public, and is responsible for amount and type of word of mouth you get.
Marketing Often Means Getting Your Hands Dirty

Be Mindful of What You Post on Social Media: What Goes Online Stays Online! [INFOGRAPHIC]

Irfan Ahmad
Twitter, Google+, Facebook, Instagram - nowadays it seems there are too many social networking sites to keep track of. But do you know that the small components of your online activity can be pieced together to build a larger, more invasive profile?
Be Mindful of What You Post on Social Media: What Goes Online Stays Online! [INFOGRAPHIC]

A Manifesto for Building Relationships in the Digital Era

BrianSolis
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business).
A Manifesto for Building Relationships in the Digital Era

Be Your Own Storyteller: A Guide to Successful Inbound PR

LSue23
How do you go about standing out from the piles of PR releases? Here’s a list of awesome ideas to help you differentiate yourself and build better relationships with media.
Be Your Own Storyteller: A Guide to Successful Inbound PR

5 Ways Content Marketing is the New Community Marketing

Leslie Nuccio
Thinking of your Content Marketing program with a Community Marketing hat on is a great way to craft a program that spurs engagement.
5 Ways Content Marketing is the New Community Marketing

Make (or Break) Your Email Campaign with List Hygiene

CraigKlein
Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list.
Make (or Break) Your Email Campaign with List Hygiene