Sales people, we have a PR problem. It’s real, we probably deserve it, and we need to do something about it. I just read this post by Brian de Haaff, CEO of Aha, This CEO Will Never Hire A Sales Person. My initial reaction was, “This guy is clueless about professional sales.”
It wasn’t too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some “ink time” or “air time” to promote themselves.
In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.
There are a lot of jobs I wouldn’t want in PR – helping North Korean leader Kim Jong-un or promoting cigarette companies. But head of PR at lift-sharing company Uber has catapulted itself to the top (or should that be bottom) of my list.
The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging.
Twitter, Google+, Facebook, Instagram - nowadays it seems there are too many social networking sites to keep track of. But do you know that the small components of your online activity can be pieced together to build a larger, more invasive profile?
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business).