As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.
Are you fighting to gain a foothold as a new brand in your local community? It’s tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?
There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it?
Yesterday's editorial in The Brown Daily Herald did not discuss the impact of social media on a student's reputation. No, this editorial discussed the impact student social media posts have on the overall reputation of Brown University and how Brown is perceived by prospective students and their parents as a result.
Social media’s direct, interactive communication offers your business a great opportunity to obtain feedback on products and services, allows you to build more personalized relationships and it provides the opportunity to learn more about your client base through your non business postings.
We should all aware by now that what we post online, especially public content, will live forever. What you post can have profound, long term effects on your brand reputation. Even a single post, tweet or comment can take on a life of its own.
Reputation management is more about prevention than it is about reacting to one or two upset customers. It is also important to recognize that you need to develop and manage your online reputation even if your company does not sell anything online.
Since social media is a leading tool for online internet exposure, it is important that businesses take advantage of this technology wonder to improve their online reputation management and reap the rewards. This post is about how to use social media to improve your online reputation management.