Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
[Sponsored] Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. How would your company handle them?
The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).
With the holiday shopping season right around the corner, now is the perfect time to practice reputation management. Here are three reputation management tips that every business should use so that it does not wind up on Santa's naughty list.
Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the audiences they have invested in building is unfair.
As a company, each and every post should be carefully thought through. These questions should be asked- ‘Why am I posting this?’ and ‘What reaction am I hoping to receive?’ To post blindly and rashly is social media suicide.
The internet has been called a "nowhere-to-hide" world, and it's all too easy for a misjudged tweet or poor review to dent a company's reputation. And more and more customers are relying on review sites and social media recommendations. Here are a few tips to make sure they're talking about your brand for the right reasons.
In what is quickly becoming the most important weekend on the retail calendar Walmart employees are threatening to rain on the parade by attempting to organize a “nationwide strike” against Walmart. What’s all the more intriguing is that Walmart employees are not represented by a union. This call to action is for the most part being carried out organically on Social Media.
Is online reputation management a magic "morning after pill" that takes care of all your indiscretions? Here are three myths commonly held about online reputation management services and the truths you need to know.