There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it?
Yesterday's editorial in The Brown Daily Herald did not discuss the impact of social media on a student's reputation. No, this editorial discussed the impact student social media posts have on the overall reputation of Brown University and how Brown is perceived by prospective students and their parents as a result.
Social media’s direct, interactive communication offers your business a great opportunity to obtain feedback on products and services, allows you to build more personalized relationships and it provides the opportunity to learn more about your client base through your non business postings.
We should all aware by now that what we post online, especially public content, will live forever. What you post can have profound, long term effects on your brand reputation. Even a single post, tweet or comment can take on a life of its own.
Reputation management is more about prevention than it is about reacting to one or two upset customers. It is also important to recognize that you need to develop and manage your online reputation even if your company does not sell anything online.
Since social media is a leading tool for online internet exposure, it is important that businesses take advantage of this technology wonder to improve their online reputation management and reap the rewards. This post is about how to use social media to improve your online reputation management.
Why is it a problem to complain or brag about your kids on social networks? Take a listen to this episode of the Social Zoom Factor podcast to hear my thoughts on this very important topic. I share some solid reasons that you need to think twice about what you post. I also provide some proactive strategies and tips to help your child and teen stay safe online while still building their online persona and brand.