Recent Posts

Risk Management: Protecting Your Brand on Social Media

jessullrich
Businesses that succeed at social media marketing are able to create unofficial brand ambassadors that are genuinely excited about their products and services and willing to share them with family and friends. But there are also several obvious risks for brands using social media to connect with customers. From illegitimate pages and pornographic avatars to brand attacks of a political nature, companies are often faced with a number of challenges.
Risk Management: Protecting Your Brand on Social Media

Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

DrDigipol
It started as an episode of revenge porn. An angry ex-boyfriend posts a blog flaming his former girlfriend, accusing her of infidelity and leveling charges that she exchanged sex for favorable reviews of her work (a video game called Depression Quest and a review that apparently was never written).
Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

8 Tips for Managing a Social Media Crisis

PamDyer
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.
8 Tips for Managing a Social Media Crisis

5 Ways to Seize Control of Your Local Search Results

kat_halek
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
5 Ways to Seize Control of Your Local Search Results

Prevent Social Media Catastrophes

matt.foulger
[Sponsored] Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. How would your company handle them?
Prevent Social Media Catastrophes

Online Reputation and Positive Prejudice in Social Media

Enrique Menéndez
The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).
Online Reputation and Positive Prejudice in Social Media

Will a Bad Online Reputation Leave Coal in Your Stocking?

william_diantonio
With the holiday shopping season right around the corner, now is the perfect time to practice reputation management. Here are three reputation management tips that every business should use so that it does not wind up on Santa's naughty list.
Will a Bad Online Reputation Leave Coal in Your Stocking?

Business Reputation Doesn't Come Cheap

KeithEPetri
Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the audiences they have invested in building is unfair.
Business Reputation Doesn't Come Cheap

Social Media Catastrophes and How They Should Have Been Dealt With

Eilidh MacRae
As a company, each and every post should be carefully thought through. These questions should be asked- ‘Why am I posting this?’ and ‘What reaction am I hoping to receive?’ To post blindly and rashly is social media suicide.
Social Media Catastrophes and How They Should Have Been Dealt With

Protecting Your Reputation in a Hyper-Connected World

Christian Arno
The internet has been called a "nowhere-to-hide" world, and it's all too easy for a misjudged tweet or poor review to dent a company's reputation. And more and more customers are relying on review sites and social media recommendations. Here are a few tips to make sure they're talking about your brand for the right reasons.
Protecting Your Reputation in a Hyper-Connected World