Recent Posts

8 Tips for Managing a Social Media Crisis

PamDyer
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.
8 Tips for Managing a Social Media Crisis

5 Ways to Seize Control of Your Local Search Results

kat_halek
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
5 Ways to Seize Control of Your Local Search Results

Prevent Social Media Catastrophes

matt.foulger
[Sponsored] Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. How would your company handle them?
Prevent Social Media Catastrophes

Online Reputation and Positive Prejudice in Social Media

Enrique Menéndez
The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).
Online Reputation and Positive Prejudice in Social Media

Will a Bad Online Reputation Leave Coal in Your Stocking?

william_diantonio
With the holiday shopping season right around the corner, now is the perfect time to practice reputation management. Here are three reputation management tips that every business should use so that it does not wind up on Santa's naughty list.
Will a Bad Online Reputation Leave Coal in Your Stocking?

Business Reputation Doesn't Come Cheap

KeithEPetri
Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the audiences they have invested in building is unfair.
Business Reputation Doesn't Come Cheap

Social Media Catastrophes and How They Should Have Been Dealt With

Eilidh MacRae
As a company, each and every post should be carefully thought through. These questions should be asked- ‘Why am I posting this?’ and ‘What reaction am I hoping to receive?’ To post blindly and rashly is social media suicide.
Social Media Catastrophes and How They Should Have Been Dealt With

Protecting Your Reputation in a Hyper-Connected World

Christian Arno
The internet has been called a "nowhere-to-hide" world, and it's all too easy for a misjudged tweet or poor review to dent a company's reputation. And more and more customers are relying on review sites and social media recommendations. Here are a few tips to make sure they're talking about your brand for the right reasons.
Protecting Your Reputation in a Hyper-Connected World

Mitigating Labor Unrest and Brand Reputation Risk on Social Media

atayraco
In what is quickly becoming the most important weekend on the retail calendar Walmart employees are threatening to rain on the parade by attempting to organize a “nationwide strike” against Walmart. What’s all the more intriguing is that Walmart employees are not represented by a union. This call to action is for the most part being carried out organically on Social Media.
Mitigating Labor Unrest and Brand Reputation Risk on Social Media

The 3 Myths of Online Reputation Management

ChrisSyme
Is online reputation management a magic "morning after pill" that takes care of all your indiscretions? Here are three myths commonly held about online reputation management services and the truths you need to know.
The 3 Myths of Online Reputation Management