Recent Posts

Dealing With Negative Reviews as a Small Business Owner

JustinB
Has you recently been hit by some poor reviews? Don’t panic. If you play your cards right, they can actually work for the betterment of your business.
Dealing With Negative Reviews as a Small Business Owner

Why You Need a Social Media Strategy

scottboyher
Social media is kind of like a “digital word of mouth” and when done right you hope readers will pass it on and on… However, when done wrong, you can bet they will pass it on, fast.
Why You Need a Social Media Strategy

Reputation Management: Prevention vs. Reaction

webmoves
Reputation management is more about prevention than it is about reacting to one or two upset customers. It is also important to recognize that you need to develop and manage your online reputation even if your company does not sell anything online.
Reputation Management: Prevention vs. Reaction

7 Ways Social Media Can Improve Your Online Reputation Management

Lancelot Tucker
Since social media is a leading tool for online internet exposure, it is important that businesses take advantage of this technology wonder to improve their online reputation management and reap the rewards. This post is about how to use social media to improve your online reputation management.
7 Ways Social Media Can Improve Your Online Reputation Management

The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Aaron Perlut
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Protect Your Child's Online Reputation [PODCAST]

PamMoore
Why is it a problem to complain or brag about your kids on social networks? Take a listen to this episode of the Social Zoom Factor podcast to hear my thoughts on this very important topic. I share some solid reasons that you need to think twice about what you post. I also provide some proactive strategies and tips to help your child and teen stay safe online while still building their online persona and brand.
Protect Your Child's Online Reputation [PODCAST]

How to Manage a Social Media Crisis

danmag
How do you react to negative feedback on Social Media? Do you have a plan in place for such an occasion. More and more businesses are setting standards for their company and it's actions on social media.
How to Manage a Social Media Crisis

Risk Management: Protecting Your Brand on Social Media

jessullrich
Businesses that succeed at social media marketing are able to create unofficial brand ambassadors that are genuinely excited about their products and services and willing to share them with family and friends. But there are also several obvious risks for brands using social media to connect with customers. From illegitimate pages and pornographic avatars to brand attacks of a political nature, companies are often faced with a number of challenges.
Risk Management: Protecting Your Brand on Social Media

Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

DrDigipol
It started as an episode of revenge porn. An angry ex-boyfriend posts a blog flaming his former girlfriend, accusing her of infidelity and leveling charges that she exchanged sex for favorable reviews of her work (a video game called Depression Quest and a review that apparently was never written).
Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

8 Tips for Managing a Social Media Crisis

PamDyer
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.
8 Tips for Managing a Social Media Crisis