Recent Posts

The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Aaron Perlut
On the heels of the North Korean hacking debacle related to the film "The Interview," Sony wasted a golden public relations opportunity.
The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

Protect Your Child's Online Reputation [PODCAST]

PamMoore
Why is it a problem to complain or brag about your kids on social networks? Take a listen to this episode of the Social Zoom Factor podcast to hear my thoughts on this very important topic. I share some solid reasons that you need to think twice about what you post. I also provide some proactive strategies and tips to help your child and teen stay safe online while still building their online persona and brand.
Protect Your Child's Online Reputation [PODCAST]

How to Manage a Social Media Crisis

danmag
How do you react to negative feedback on Social Media? Do you have a plan in place for such an occasion. More and more businesses are setting standards for their company and it's actions on social media.
How to Manage a Social Media Crisis

Risk Management: Protecting Your Brand on Social Media

jessullrich
Businesses that succeed at social media marketing are able to create unofficial brand ambassadors that are genuinely excited about their products and services and willing to share them with family and friends. But there are also several obvious risks for brands using social media to connect with customers. From illegitimate pages and pornographic avatars to brand attacks of a political nature, companies are often faced with a number of challenges.
Risk Management: Protecting Your Brand on Social Media

Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

DrDigipol
It started as an episode of revenge porn. An angry ex-boyfriend posts a blog flaming his former girlfriend, accusing her of infidelity and leveling charges that she exchanged sex for favorable reviews of her work (a video game called Depression Quest and a review that apparently was never written).
Social Advocacy and Politics: Social Warfare Seeps into the Mainstream

8 Tips for Managing a Social Media Crisis

PamDyer
If you did something wrong, say so. Instead of trying to figure out where the blame lies, turn upset fans into loyal customers by taking responsibility for your actions. Own up to the issue instead of deleting customer comments about it, because deleting negative messages instead of addressing them will only add fuel to the social media fire.
8 Tips for Managing a Social Media Crisis

5 Ways to Seize Control of Your Local Search Results

kat_halek
Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings. Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects.
5 Ways to Seize Control of Your Local Search Results

Prevent Social Media Catastrophes

matt.foulger
[Sponsored] Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. How would your company handle them?
Prevent Social Media Catastrophes

Online Reputation and Positive Prejudice in Social Media

Enrique Menéndez
The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).
Online Reputation and Positive Prejudice in Social Media

Will a Bad Online Reputation Leave Coal in Your Stocking?

william_diantonio
With the holiday shopping season right around the corner, now is the perfect time to practice reputation management. Here are three reputation management tips that every business should use so that it does not wind up on Santa's naughty list.
Will a Bad Online Reputation Leave Coal in Your Stocking?