You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

reputation management

July 15, 2015
Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.
DSK Case Study: How to Influence Journalists and Opinion Leaders in Less Than Two Tweets | Social Media Today
June 29, 2015
Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off.
June 23, 2015
Whether your end goal is to protect your online reputation, build a social media following or take your personal or brand exposure to the next level, be sure to implement each of the methods mentioned above into your social media efforts. While each of them are special in their own way, you will see the best results when all are used in conjunction with each other.
June 16, 2015
As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.
May 30, 2015
Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?
FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action | Social Media Today
May 26, 2015
Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you’re one of the thousands of services we all need every day, even if we’d rather not tell the world about it?
uncool brands marketing
April 15, 2015
To protect the reputation of your brand, it's important to know what to do when your social media outlets receive negative comments.
November 30, 2014
Some days it may feel like the whole online world wants to flip you the bird. Here's how to deal with these problems when you can't cover them with a black bar!
November 24, 2014
So you or your company have realized that there is misinformation on Wikipedia that you want to get corrected. You go to the site and correct the information, only to find out that you did something wrong. Either your edit was reverted as you did not format or cite it correctly, an editor yelled at you and accused you of vandalism.
November 14, 2014
I have previously written about my favorite comedian Brian Regan and his take on the accuracy of Wikipedia. Regan believes that Wikipedia is entirely wrong. This, after finding out the first three things about him on his Wikipedia page are wrong.