Recent Posts

5 Examples of Online Reputation Screw-ups

Mike_Velocity
Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.
5 Examples of Online Reputation Screw-ups

The Power of First Impressions and Branding

SueCockburn
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there. There’s no point in selling our business as one that cares if the products or services we deliver, and the way we deliver them, leave our customers disappointed.
The Power of First Impressions and Branding

Patient Opinion Leaders Are the New Healthcare Influencers

Paul Tunnah
The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.
Patient Opinion Leaders Are the New Healthcare Influencers

Your Social Media Manager Is Your Crisis Frontline

ChrisSyme
Your social media manager is your point person when it comes to a social media crisis. Do they have the necessary skills to be on the frontline? If not, you might be setting yourself up for a full-blown social media crisis. Let’s look at the crisis communications skill set they should have.
Your Social Media Manager Is Your Crisis Frontline

Word-of-Mouth Advertising Can Be Bad For Business

SueCockburn
Building a small business can be tough. Too much work and not enough time or staff to get it done, in a timely fashion, leads to unmet customer expectations that can negatively impact your business. Word-of-mouth advertising, in these scenarios, can be bad for business!
Word-of-Mouth Advertising Can Be Bad For Business

Is How You Serve Your Customers Costing You Business?

SueCockburn
As a small business owner I'm grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I'm grateful for those occasions nonetheless because, when I'm on the receiving end of poor service, it serves as a strong reminder of why each and every customer needs to receive first class care!
Is How You Serve Your Customers Costing You Business?

How to Protect Your Reputation from a Social Media Crisis

Jonathan Hemus
With more information being created and shared online, it’s essential that organizations protect their reputation from a social media crisis. Here are four key areas to consider to help organizations navigate the new landscape, protect their reputations and ensure they avoid getting into legal hot water.
How to Protect Your Reputation from a Social Media Crisis

Protecting Your Website: Who Owns Your Domain Name?

Stacy Layman
Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup years ago as a free, starter site. Sometimes an unscrupulous web designer or host has registered their domain name “for them” — using their contact information.
Protecting Your Website: Who Owns Your Domain Name?

Rebranding Through Employee Social Engagement

Krista Bunskoek
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
Rebranding Through Employee Social Engagement

The Vampire Strikes Back

Tamara Gaffney
Social media is fertile ground for celebrities to take control and build their personal brands, but the question remains: Is all social buzz good? In the case of World Cup footballer Luis Suarez, the answer will likely be yes. He is now the third-highest mentioned player in the group stage.
The Vampire Strikes Back