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reputation management

April 23, 2017
Online reviews form an important part of your wider marketing strategy, and it's important to have a plan on how to handle this element.
June 01, 2016
While everyone approaches social media with the best intentions, mistakes can happen, and those mistakes can lead to significant disasters for brand PR. Here are some examples of major social media fails, and what social managers can learn from them.
May 11, 2016
If companies, clients, and colleges care so much about your online presence, what can you do to ensure yours portrays you in the best light?
Ryan Erskine Online Search
March 11, 2016
Companies with strong brands have an easier time attracting top-tier clients and employees. Here are some tips on how you can create a strong and resonant brand presence through your outreach efforts.
3 Steps to Improve Your Firm’s Brand Strength
December 22, 2015
The second of a two-part interview with Wikipedian Bill Beutler on how to handle Jimmy Wales' best in times of trouble. The first part can be found here .
December 14, 2015
Wikipedia is one of the most visible – and challenging – platforms during an issue or crisis. On the one hand it enables you to put the record straight, on the other it can quickly become a battleground of facts, rumors and slurs, all played out in front of the world at large. And then there’s the...
August 14, 2015
Earlier this week, Facebook user Mike Melgaard took to Twitter to respond to critics of Target's decision to introduce gender-neutral sections in their stores - on Target's behalf. The incident highlights just how easy it is to impersonate a brand, and potentially affect their brand reputation, on social channels.
Target’s Facebook Troll Incident Highlights the Importance of Social Listening | Social Media Today
August 15, 2015
While the SEO value of signing up for website directories has been diminished in recent times, they can still have significant value for your website and brand. In this post, Randy Milanovic looks at how marketers can still utilize local links, directories, and other mentions.
Semantic Search: Is it Time for a Think-Building Campaign? | Social Media Today
July 15, 2015
Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.
DSK Case Study: How to Influence Journalists and Opinion Leaders in Less Than Two Tweets | Social Media Today
June 29, 2015
Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off.