So you or your company have realized that there is misinformation on Wikipedia that you want to get corrected. You go to the site and correct the information, only to find out that you did something wrong. Either your edit was reverted as you did not format or cite it correctly, an editor yelled at you and accused you of vandalism.
I have previously written about my favorite comedian Brian Regan and his take on the accuracy of Wikipedia. Regan believes that Wikipedia is entirely wrong. This, after finding out the first three things about him on his Wikipedia page are wrong.
Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.
To be effective, the image we are branding our business with needs to reflect our business positively and accurately. It needs to begin with the first impression and carry on from there. There’s no point in selling our business as one that cares if the products or services we deliver, and the way we deliver them, leave our customers disappointed.
The pharmaceutical industry has historically invested enormous amounts of money into identifying and engaging with those medical influencers who can potentially make or break its new therapies. These ‘super influencer’ doctors, known as Key Opinion Leaders are the ones other prescribers look to for guidance.
Your social media manager is your point person when it comes to a social media crisis. Do they have the necessary skills to be on the frontline? If not, you might be setting yourself up for a full-blown social media crisis. Let’s look at the crisis communications skill set they should have.
Building a small business can be tough. Too much work and not enough time or staff to get it done, in a timely fashion, leads to unmet customer expectations that can negatively impact your business. Word-of-mouth advertising, in these scenarios, can be bad for business!
As a small business owner I'm grateful for those occasions when I experience poor customer service. Unfortunately, they happen way too often. But I'm grateful for those occasions nonetheless because, when I'm on the receiving end of poor service, it serves as a strong reminder of why each and every customer needs to receive first class care!