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reputation management

August 14, 2015
Earlier this week, Facebook user Mike Melgaard took to Twitter to respond to critics of Target's decision to introduce gender-neutral sections in their stores - on Target's behalf. The incident highlights just how easy it is to impersonate a brand, and potentially affect their brand reputation, on social channels.
Target’s Facebook Troll Incident Highlights the Importance of Social Listening | Social Media Today
August 15, 2015
While the SEO value of signing up for website directories has been diminished in recent times, they can still have significant value for your website and brand. In this post, Randy Milanovic looks at how marketers can still utilize local links, directories, and other mentions.
Semantic Search: Is it Time for a Think-Building Campaign? | Social Media Today
July 15, 2015
Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.
DSK Case Study: How to Influence Journalists and Opinion Leaders in Less Than Two Tweets | Social Media Today
June 29, 2015
Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off.
June 23, 2015
Whether your end goal is to protect your online reputation, build a social media following or take your personal or brand exposure to the next level, be sure to implement each of the methods mentioned above into your social media efforts. While each of them are special in their own way, you will see the best results when all are used in conjunction with each other.
June 16, 2015
As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.
May 30, 2015
Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?
FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action | Social Media Today
May 26, 2015
Engaging fans on social media comes naturally for brands people love to identify themselves with, like health food, gyms, or good times. But what if you’re one of the thousands of services we all need every day, even if we’d rather not tell the world about it?
uncool brands marketing
April 15, 2015
To protect the reputation of your brand, it's important to know what to do when your social media outlets receive negative comments.
November 30, 2014
Some days it may feel like the whole online world wants to flip you the bird. Here's how to deal with these problems when you can't cover them with a black bar!