Wikipedia is one of the most visible – and challenging – platforms during an issue or crisis. On the one hand it enables you to put the record straight, on the other it can quickly become a battleground of facts, rumors and slurs, all played out in front of the world at large. And then there’s the...
Earlier this week, Facebook user Mike Melgaard took to Twitter to respond to critics of Target's decision to introduce gender-neutral sections in their stores - on Target's behalf. The incident highlights just how easy it is to impersonate a brand, and potentially affect their brand reputation, on social channels.
While the SEO value of signing up for website directories has been diminished in recent times, they can still have significant value for your website and brand. In this post, Randy Milanovic looks at how marketers can still utilize local links, directories, and other mentions.
Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.
Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and off.
Whether your end goal is to protect your online reputation, build a social media following or take your personal or brand exposure to the next level, be sure to implement each of the methods mentioned above into your social media efforts. While each of them are special in their own way, you will see the best results when all are used in conjunction with each other.
As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.