Recent Posts

8 Etourism Stats to Consider for 2015

gonzogonzo
Fall is a great season, with leaves changing colors, weather cooling into fresh, crisp mornings and nighttime coming around quicker, as days get shorter. For hospitality stakeholders, it’s also a great time to reflect upon the past summer season and start planning for the busy periods of Thanksgiving, the Holidays and the upcoming year. With this in mind, here are eight statistics that underlie important shifts taking place (or not) in our industry.
8 Etourism Stats to Consider for 2015

Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Vanessa DiMauro
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.
Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Evolution of Mobile Gaming Creates New Opportunities

David H Deans
Juniper Research has revealed that by 2019 worldwide revenues from media tablet games usage will reach $13.3 billion -- that's a threefold rise on the 2014 revenue of $3.6 billion. The latest Juniper market study highlights that growth will be fueled by a number of key factors including improved storage capacity of devices, better graphical capabilities, increasing mobile broadband penetration and consumer preference for convenience and ubiquity.
Evolution of Mobile Gaming Creates New Opportunities

What’s REALLY the Best Time to Post on Social Media?

adhutchinson
There are a heap of posts and infographics floating about the web that detail the best days and times to post to the various social media platforms. But while generic data can be useful and can provide you with a level of guidance, the generic audience they’re targeting with those times is not your audience.
What’s REALLY the Best Time to Post on Social Media?

New Research Unveils the Keys to Millennial Engagement

sashattuck
While the millennial generation (roughly those aged 20–32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.
New Research Unveils the Keys to Millennial Engagement

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

Irfan Ahmad
Every 60 seconds, YouTube makes an estimated $10,654.49; at least 1,388 channel subscriptions are formed; and 100 hours of videos are uploaded. Take a look at this infographic created by YouTubeDownloader illustrating what else happens in a YouTube minute.
What Happens in Just ONE Minute on YouTube [INFOGRAPHIC]

New Research on How World's Biggest Brands Leverage Social Marketing

jordanv
How are the world’s biggest brands leveraging social marketing for business? That seemingly straightforward question has remained unanswered from a research perspective to this point. But a new study benchmarks the current state of social marketing, as well as uncovering a number of key strategies, tactics and business implications.
New Research on How World's Biggest Brands Leverage Social Marketing

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

Chris Horton
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.
How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience