Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.
Facebook has released a new, regionally-focused report, this time looking at the role the platform plays in the lives of women in Thailand. And while the insights are regionally specific, it's interesting to note how similar trends and patterns resonate across cultures and time zones.
Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex .
I guess I should warn you that some of the images and gifs in this post are a bit ... disconcerting. Like this one: This image, which was recently on the front page of Reddit (to the internet's general horror), is the result of an experiment with Deep Dream , Google's neural network. Despite the...
As Mark Fidelman observes in his recent post, "Twitter Overtakes LinkedIn as #1 Social Media Site for Salespeople," the current conventional wisdom is that salespeople are highly focused on LinkedIn as their social network of choice. But it seems like the only time the phrase "conventional wisdom" is used is when it is being overturned. And this case is no different.
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything.
Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.