Recent Posts

Why Is Social Media and Online Presence Important to Brand Loyalty?

matthew123456
One of the main ways to develop a strong, loyal customer base is to create a community feel through social media and PR. This can often require a detailed strategy as well as a deep pocket and the luxury of time.
Why Is Social Media and Online Presence Important to Brand Loyalty?

What Motivates High Performers?

Adi Gaskell
Having a blog with a social focus, I’ve explored a number of times the kind of things that motivate high performing individuals to get involved in crowdsourcing or citizen science projects.
What Motivates High Performers?

Social Advocacy and Politics: Read On, You Might Change Your Mind

DrDigipol
The New York Times recently reviewed a study by Yosh Halberstam and Brian Knight that finds social media users live in an echo chamber where they are more likely to hear people with whom they already agree. Interestingly, among the expert the Times interviewed for the article was an NYU doctoral student, Pablo Barbera, who has also researched this topic. But there is more to the story.
Social Advocacy and Politics: Read On, You Might Change Your Mind

New Research: The Emerging Career Path for Community Professionals

RachelHappe
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.
New Research: The Emerging Career Path for Community Professionals

Creating Buyer Personas: What Every Start-Up Needs to Know

Shelley Pringle
You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.
Creating Buyer Personas: What Every Start-Up Needs to Know

Can an Algorithm Show You Whom to Collaborate With?

Adi Gaskell
Collaboration is widely seen as a good thing (when it’s done well, at least), but knowing who can add value to your work is often tricky. Can research networking systems help?
Can an Algorithm Show You Whom to Collaborate With?

Research Explores How We can Change the Behaviour of Our Groups

Adi Gaskell
A fundamental part of being a sense and respond organization is the ability for change to occur from throughout the organization. Suffice to say however, few have really achieved that hallowed place, with most change projects still requiring an executive sponsor to help disseminate things widely.
Research Explores How We can Change the Behaviour of Our Groups

The Different Faces of a Crowdfunding Backer

Adi Gaskell
As crowdsourcing has taken off, there have been numerous attempts to try and understand who engages in crowd based activities, what motivates them, and how they go about their work. One area that hasn’t received quite such intense scrutiny is in the crowdfunding market.
The Different Faces of a Crowdfunding Backer

Why Cross-Channel Retargeting Drives 200% More Clicks

marin-software
To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies to produce an 18 page report covering important trends, benchmarks, and best practices for cross-channel retargeting success.
Why Cross-Channel Retargeting Drives 200% More Clicks

When Will Researchers Wake Up to the Power of Social Media?

Adi Gaskell
Academics often have a peculiar relationship with social media. For instance, a study from earlier this year highlighted how few academic researchers are active on social media.
When Will Researchers Wake Up to the Power of Social Media?