Recent Posts

Driving Maximum Engagement on Twitter

Eric Enge
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
Driving Maximum Engagement on Twitter

IBM Study of 1,500 CMOs Highlights Challenges and Trends

KelseyJones
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
IBM Study of 1,500 CMOs Highlights Challenges and Trends

Innovation and the Herd Mentality

Adi Gaskell
A few years ago Seth Godin popularized a video of the dancing guy at the Sasquatch music festival. I’m sure you’ve seen it, but on the off chance you haven’t, it shows a guy dancing at a music festival. Whilst he initially dances on his own, he’s shortly joined by a fellow reveler, and then another one, and before you know it, there are hundreds of people dancing alongside this guy.
Innovation and the Herd Mentality

Research Attempts to Reveal the Truth About Crowdfunding

Adi Gaskell
“There’s this myth about how crowdfunding is supposed to work,” the researchers say. “The myth is that going viral is the only way to have a successful crowdfunding campaign. So scientists don’t think that they can use it for their research. And that’s just wrong.”
Research Attempts to Reveal the Truth About Crowdfunding

Why Is Social Media and Online Presence Important to Brand Loyalty?

matthew123456
One of the main ways to develop a strong, loyal customer base is to create a community feel through social media and PR. This can often require a detailed strategy as well as a deep pocket and the luxury of time.
Why Is Social Media and Online Presence Important to Brand Loyalty?

What Motivates High Performers?

Adi Gaskell
Having a blog with a social focus, I’ve explored a number of times the kind of things that motivate high performing individuals to get involved in crowdsourcing or citizen science projects.
What Motivates High Performers?

Social Advocacy and Politics: Read On, You Might Change Your Mind

DrDigipol
The New York Times recently reviewed a study by Yosh Halberstam and Brian Knight that finds social media users live in an echo chamber where they are more likely to hear people with whom they already agree. Interestingly, among the expert the Times interviewed for the article was an NYU doctoral student, Pablo Barbera, who has also researched this topic. But there is more to the story.
Social Advocacy and Politics: Read On, You Might Change Your Mind

New Research: The Emerging Career Path for Community Professionals

RachelHappe
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.
New Research: The Emerging Career Path for Community Professionals

Creating Buyer Personas: What Every Start-Up Needs to Know

Shelley Pringle
You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.
Creating Buyer Personas: What Every Start-Up Needs to Know

Can an Algorithm Show You Whom to Collaborate With?

Adi Gaskell
Collaboration is widely seen as a good thing (when it’s done well, at least), but knowing who can add value to your work is often tricky. Can research networking systems help?
Can an Algorithm Show You Whom to Collaborate With?