Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


February 09, 2015
Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.
January 14, 2015
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
January 08, 2015
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
IBM study
January 05, 2015
A few years ago Seth Godin popularized a video of the dancing guy at the Sasquatch music festival. I’m sure you’ve seen it, but on the off chance you haven’t, it shows a guy dancing at a music festival. Whilst he initially dances on his own, he’s shortly joined by a fellow reveler, and then another one, and before you know it, there are hundreds of people dancing alongside this guy.
December 23, 2014
“There’s this myth about how crowdfunding is supposed to work,” the researchers say. “The myth is that going viral is the only way to have a successful crowdfunding campaign. So scientists don’t think that they can use it for their research. And that’s just wrong.”
crowdfunding research
December 17, 2014
One of the main ways to develop a strong, loyal customer base is to create a community feel through social media and PR. This can often require a detailed strategy as well as a deep pocket and the luxury of time.
December 04, 2014
Having a blog with a social focus, I’ve explored a number of times the kind of things that motivate high performing individuals to get involved in crowdsourcing or citizen science projects.
high performer
November 25, 2014
The New York Times recently reviewed a study by Yosh Halberstam and Brian Knight that finds social media users live in an echo chamber where they are more likely to hear people with whom they already agree. Interestingly, among the expert the Times interviewed for the article was an NYU doctoral student, Pablo Barbera, who has also researched this topic. But there is more to the story.
November 24, 2014
It’s a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.
November 22, 2014
You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services.