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November 25, 2015
Facebook has released a new, regionally-focused report, this time looking at the role the platform plays in the lives of women in Thailand. And while the insights are regionally specific, it's interesting to note how similar trends and patterns resonate across cultures and time zones.
Facebook Releases Data on How the Platform is Used by Women in Thailand [Infographic] | Social Media Today
September 30, 2015
Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex .
Study: Top 5 Brand Research Channels [Infographic] | Social Media Today
July 07, 2015
I guess I should warn you that some of the images and gifs in this post are a bit ... disconcerting. Like this one: This image, which was recently on the front page of Reddit (to the internet's general horror), is the result of an experiment with Deep Dream , Google's neural network. Despite the...
June 05, 2015
As Mark Fidelman observes in his recent post, "Twitter Overtakes LinkedIn as #1 Social Media Site for Salespeople," the current conventional wisdom is that salespeople are highly focused on LinkedIn as their social network of choice. But it seems like the only time the phrase "conventional wisdom" is used is when it is being overturned. And this case is no different.
twitter and sales
April 14, 2015
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything.
February 09, 2015
Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.
January 14, 2015
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
January 08, 2015
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
IBM study
January 05, 2015
A few years ago Seth Godin popularized a video of the dancing guy at the Sasquatch music festival. I’m sure you’ve seen it, but on the off chance you haven’t, it shows a guy dancing at a music festival. Whilst he initially dances on his own, he’s shortly joined by a fellow reveler, and then another one, and before you know it, there are hundreds of people dancing alongside this guy.
December 23, 2014
“There’s this myth about how crowdfunding is supposed to work,” the researchers say. “The myth is that going viral is the only way to have a successful crowdfunding campaign. So scientists don’t think that they can use it for their research. And that’s just wrong.”
crowdfunding research