research

November 04, 2016
Facebook recently conducted a survey to determine the key qualities that drive brand loyalty.
Facebook Releases New Report on Brand Loyalty and Millennials | Social Media Today
December 18, 2015
Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why.
November 25, 2015
Facebook has released a new, regionally-focused report, this time looking at the role the platform plays in the lives of women in Thailand. And while the insights are regionally specific, it's interesting to note how similar trends and patterns resonate across cultures and time zones.
Facebook Releases Data on How the Platform is Used by Women in Thailand [Infographic] | Social Media Today
September 30, 2015
Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex .
Study: Top 5 Brand Research Channels [Infographic] | Social Media Today
July 07, 2015
I guess I should warn you that some of the images and gifs in this post are a bit ... disconcerting. Like this one: This image, which was recently on the front page of Reddit (to the internet's general horror), is the result of an experiment with Deep Dream , Google's neural network. Despite the...
Yipes
June 05, 2015
As Mark Fidelman observes in his recent post, "Twitter Overtakes LinkedIn as #1 Social Media Site for Salespeople," the current conventional wisdom is that salespeople are highly focused on LinkedIn as their social network of choice. But it seems like the only time the phrase "conventional wisdom" is used is when it is being overturned. And this case is no different.
twitter and sales
April 14, 2015
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything.
February 09, 2015
Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.
January 14, 2015
What happens when you study nearly 2M tweets to see what factors have the biggest impact on engagement on Twitter? Study author Eric Enge hosted Rand Fishkin and Neal Schaffer to discuss his findings.
January 08, 2015
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. Here are some of the challenges that CMOs mentioned when it comes to marketing strategy in B2B industries, and some of IBM's recommendations for change.
IBM study

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