Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
This infographic reveals that although social tactics are indeed having a positive effect on the bottom line of North American businesses, most of them still struggle to measure the ROI of those efforts.
Social media and online advertising platforms give you easy ways to “measure” how your campaigns are doing, but to interpret that data you need to know what sort of impact those numbers are having on your business. Let's take a look at a few ways we typically measure marketing efforts, including their positive and negative factors.
While data helps evaluate ROI, it has never been good at representing subjectivity, which is what creativity is: a subjective description of an idea that aims to connect with an audience. Achieving yin-yang balance between data and creativity helps our social campaigns connect the ROI dots and our customers.
One of the hosts for today's panels at the Employee Advocacy Summit, Susan Emerick, and her partner at Brands Rising LLC, Jeanne Murray, delved deeply into metrics, KPIs and measurement frameworks for employee advocacy programs. They also answer one of the most difficult questions faced by their audience: "How do I prove business value?"
One of the beauties of paid search to Internet marketers has always been its ability to provide concrete ROI data. Compared to other online marketing efforts, like SEO for example, paid search advertising offered a clear view of click to buy, making it obvious what worked and what didn’t.
It’s clear: to fight and win more budget for social marketing, brands need to show how their budget is bringing real business returns. Connecting the dots between social handles, email, the customer journey and ultimately sales is becoming a critical career skill for in-house social strategists.
Becoming an effective email marketer is absolutely vital. I turned to Hunter Boyle, the senior business development manager at email marketing powerhouse, AWeber, and asked him how to make email marketing pay. He shared—and showed me—exactly what does and doesn't work.
Looking for a way to quantify a ROI on social media? You can start with prospecting on social media to identify your target audience. Here's how you should be doing it.
Tracking the ROI of social media should be integral to every campaign, however only 10% of businesses are monitoring their results. For companies that rely on telephone conversions for the majority of their business it can seem especially difficult to effectively connect online and offline marketing. Here are three techniques that marketers can use to understand social media ROI and build more sophisticated campaigns.
At the recent Social Fresh east conference in Orlando, Chris Moody of Oracle Marketing Cloud shared his thoughts on the present and future of social media marketing.