Recent Posts

Finding ROI in Social Media Marketing for 2015 and Beyond

MasonPelt
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack isn’t working because you haven’t lost any weight. If you’re not making money on Facebook, YouTube and Twitter, odds are that you’re not using them correctly. Social media ROI is not a myth!
Finding ROI in Social Media Marketing for 2015 and Beyond

Breaking Down the Buying Committee: How to Communicate with CFOs

Koka Sexton
When a prospect pursues new initiatives, they must first present a business case, gain buy-in from various committees, and get budget approval to move forward. Numbers are the defining factors here; you need to convince the financial gatekeepers that your solutions will solve a problem, advance the organization’s ability to generate revenue, and ultimately produce a good return on the investment.
Breaking Down the Buying Committee: How to Communicate with CFOs

What Sophisticated Marketers Should Measure in 2015

MikeVolpe
Marketers are experts when it comes to analyzing fluffy metrics. To measure their true impact on the company's bottom line, marketers have to start tying their efforts to revenue.
What Sophisticated Marketers Should Measure in 2015

The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

Mary Wieder
Let me pose a question to my fellow marketers: have you lately felt more like your company’s IT department than its marketing strategist? In the past few years, chances are that your role has taken a significant turn towards “IT Specialist.” In the digital marketing age, marketers are expected know, implement, maintain, explain and execute various software programs and digital marketing tools that both promote the company brand and generate sales.
The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

Driving Traffic With Content: 12 Content Marketing Leaders Reveal the Truth

Steve Faber
Content is one of the most used marketing strategies, but how can organizations use it to drive more targeted traffic? 12 of the world's leading content marketing authorities discuss how they can, and what they're often missing when it comes to driving traffic with content.
Driving Traffic With Content: 12 Content Marketing Leaders Reveal the Truth

How to Measure the ROI of Your White Papers (the Right Way)

NicoleKarlis
A few weeks ago, we hosted a webinar with our friends at DoxIQ to discuss the importance of white papers in marketing (yes, they're still relevant!). Michael Feng, co-founder and CEO of DoxIQ, teamed up with J.D. Peterson, SVP of marketing here at Scripted, and myself to explore the heart of the white paper debate: ROI.
How to Measure the ROI of Your White Papers (the Right Way)

5 Ways to Troubleshoot Your Social ROI

lilybradic
The ROI of social media marketing can be difficult to determine. This article outlines five ways to troubleshoot your social campaign’s ROI and measure your results more accurately.
5 Ways to Troubleshoot Your Social ROI

6 Simple Ways Agencies Can Set Their Clients Up for Content Success

NicoleKarlis
As an agency, you can't work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
6 Simple Ways Agencies Can Set Their Clients Up for Content Success

How Facebook Left the Business of Social Media

LaurentFrancois
Will Facebook evolve and bring value back to brands that want to go social? Or will it enter the business of connectivity?
How Facebook Left the Business of Social Media

The Ultimate Guide to Determining ROI in Your Social Media Campaigns

dawnellis191
Do you know how social media is helping your brand? Are you aware of how Twitter and Facebook is directly impacting your marketing efforts and resulting in brand awareness? Businesses are wanting to measure the return of investment social media is bringing them, yet there isn't a single cut answer.
The Ultimate Guide to Determining ROI in Your Social Media Campaigns