Many marketers focus on campaign components with low ROI impact potential instead of implementing the right technology during the right lifecycle phase to free up time for critical tasks like content production and strategy. And since we aren’t going to get an extra 8 hours in the day anytime soon, we’ve put together a handy infographic to help you map out time management for your team.
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers.
“Is social media actually helping your bottom line?” That’s the question asked by Frank V. Cespedes in the Harvard Business Review. And he answers it quite boldly: #Nope. This is the great fear of content marketers, that elephant in the room. The idea that all of the effort and time put into social media has been for nothing, that the measurable returns were measurements that didn’t mean anything.
Even if your lead generation plans haven’t rolled out quite how you expected them too, don’t be disheartened B2B marketer. There’s plenty of time for you to pull back those results. By following these 3 steps to recovery you should be well on your way to lead generation success this year.
Since social media rewrote the book on marketing, the debate about what it actually delivers for business is hot. With budgets tight and resources stretched, business owners want to know: if I invest – what’s the ROI? Some might think this is a fair question. I think it’s the wrong question.
“For all good business leaders, there comes a day when you realize: ‘What got us here, won’t get us where we need to go,’” says Jonathan Becher, SAP’s longtime CMO (and now their Chief Digital Officer). Here are some of the insights Becher has gleaned on how even global corporations should continue to expand their horizons.
Profit divided by spend. A formula so essential to marketers, it’s become almost a rite of passage among professionals, and absolutely critical to evaluating performance. But in reality, calculating and optimizing ROI can be much more complicated than you may think. Unlike other business functions, marketing departments can have an especially intricate supply chain.
2015 is already turning out to be another exciting, if not challenging year for marketers. Two major consumer trends around mobile devices and social engagement are turning the traditional marketing funnel upside down. Last year, mobile web viewing matched or surpassed desktop for the first time...
Nielsen, the research firm, conducted over 800 marketing studies in the past 7 years. They found that digital marketing has an average ROI of 300%. In plain English, that means the return on investment of one dollar, invested in digital marketing, results in three dollars of business.