Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.

roi

March 19, 2015
“For all good business leaders, there comes a day when you realize: ‘What got us here, won’t get us where we need to go,’” says Jonathan Becher, SAP’s longtime CMO (and now their Chief Digital Officer). Here are some of the insights Becher has gleaned on how even global corporations should continue to expand their horizons.
March 13, 2015
Profit divided by spend. A formula so essential to marketers, it’s become almost a rite of passage among professionals, and absolutely critical to evaluating performance. But in reality, calculating and optimizing ROI can be much more complicated than you may think. Unlike other business functions, marketing departments can have an especially intricate supply chain.
March 12, 2015
2015 is already turning out to be another exciting, if not challenging year for marketers. Two major consumer trends around mobile devices and social engagement are turning the traditional marketing funnel upside down. Last year, mobile web viewing matched or surpassed desktop for the first time...
March 02, 2015
Nielsen, the research firm, conducted over 800 marketing studies in the past 7 years. They found that digital marketing has an average ROI of 300%. In plain English, that means the return on investment of one dollar, invested in digital marketing, results in three dollars of business.
February 25, 2015
There are several proven ways of using culture to maximize your Inside Sales talent.
February 24, 2015
This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.
February 23, 2015
incentivizeEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it. - See more at: http://www.kierastein.com/stats-social-media-roi/#sthash.DxHNg5Om.dpufEver wonder what the point of it all is? Stop wondering. Social media ROI is not a myth. We can prove it.incentivize Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces. Research by Hubspot has shown that consumers expect brands to have an active, updated presence on at least 3-4 social channels. Before you even get into the nitty gritty – remember your audience is judging your credibility based on what you’re doing – or not doing – in these spaces.
Social Media ROI
February 12, 2015
Better analytics make for better marketing decisions. This is true whether you're talking about Facebook or billboards on the side of the road. If you don't track to see if something works, it didn't. Or maybe it did. But just like the number of licks it takes to get to the Tootsie Roll center of a Tootsie Pop, the world may never know.
February 05, 2015
Social advertising is mainstream, but now social marketers need to strike the right balance between organic and paid impressions to drive the highest ROI.
February 03, 2015
Proving your social media ROI is not as elusive as you think. Download your social media tracking template, then dig into your data with 6 key questions.

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