You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
Social media can be a bit of a dark art when it comes to ROI. It seems that everyone is publishing content, and just 'being present' across the social sphere is no longer an option. If you’re investing the time and budget but not seeing tangible results, where’s the value? Social media doesn’t have...
We’ve all heard the saying “the devil is in the details." S ocial media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.
Do you want to make social media a marketing powerhouse for your products? Of course you do. Social media is probably the single best way to promote your brand. If you do the right things, social media will let you create genuine relationships with your prospective customers – and drive massive product sales. Here are 6 secrets to help you generate huge returns from social media.
What’s the trouble with ROI? It’s an elusive beast for many marketing channels. It all boils down to how a business is measuring its activities and the outcomes that it values. Social media has been a huge conundrum for marketers searching for ROI, and because it is still a relatively new channel, some marketers believe that it’s okay to not measure or understand the ROI of their social marketing activities.
Most marketers are challenged with optimizing multiple brands, initiatives and ad campaigns, and this is especially true for senior executives and CMOs . To achieve optimal results, companies must go beyond basic reporting practices to implement fully versatile and customizable insights. Oh yeah, and ideally without a lot of extra time and effort. Not only this, as the social media landscape changes (which it will), brands should update and optimize their approach over time.
Did you know that IBM saw a 400% increase in sales from social media marketing in just one quarter? Insanity! None of you were born yesterday, you all know that social media is a critical component of your marketing strategy. But what about all those businesses that aren’t seeing any return? Is social media not worth the headache? Is their audience just not using social platforms? NOPE, all this means is that they’re doing it wrong! Facebook alone has 1.44 billion monthly users – as in 20% of the world’s population.
If you do any kind of marketing on Facebook at all, here's a complaint you're sure to have heard (or even made yourself), "Nobody's engaging with my posts anymore. It's like I'm invisible." Indeed, sometimes it seems like it's Zuckerberg's world and we're just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network's sometimes crushing algorithm updates? What's a bootstrapping entrepreneur to do?
Many decision makers still do not understand the importance of social media in a marketing strategy. Even more annoyingly, they are not learning quickly enough. So how do you make the decision makers understand the importance of social media? Short answer: You don't!