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January 06, 2016
While v anity metrics aren’t necessarily bad measures of social media marketing performance, senior leaders also need to know how those likes and comments convert to sales or other key business objective before approving additional social media spending. Here are some ways to highlight this.
4 Tips for Measuring the Value of Social Media | Social Media Today
December 30, 2015
Social media offers many pleasant returns for marketers. Perhaps the best feature of social media is not the reach but the huge numbers of ways that you can measure the success of your campaign.
November 13, 2015
This week I moderat ed another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection .
November 12, 2015
Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.
marketing choices
October 28, 2015
What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?
October 22, 2015
When people think of social media, they often think of people and content. Even though numbers and data are a key part of social media's DNA, it's not uncommon to cast them aside, focusing on content or sticking to surface figures like “number of comments.”
September 21, 2015
​You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?
September 02, 2015
When the very techniques you use to brand yourself are part of the online discussion and the audience you market to is part of the conversation, branding becomes harder to pull off successfully. Trust becomes harder to develop. Reach becomes more difficult to achieve. The tricks of the trade that used to be employed are now common knowledge.
August 17, 2015
Social media can be a bit of a dark art when it comes to ROI. It seems that everyone is publishing content, and just 'being present' across the social sphere is no longer an option. If you’re investing the time and budget but not seeing tangible results, where’s the value? Social media doesn’t have...
social media roi
July 28, 2015
We’ve all heard the saying “the devil is in the details." S ocial media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.