Recent Posts

A Frightening Look at the "Cost of a Sales Person"

DaveBrock
I worry, sometimes, that we take the process of hiring, onboarding, coaching, developing and managing the performance of sales people too casually. Too often, managers tend to treat sales people as commodities.
A Frightening Look at the "Cost of a Sales Person"

Capture Your Audience: Fill Your Funnel with Engaged Social Leads

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Capture Your Audience: Fill Your Funnel with Engaged Social Leads. Jahvita Rastafari, senior Social Media Strategist at Sony, and Daniel Kushner, CEO of Oktopost, discussed the details behind the best ways to fill your sales funnel with engaged social leads.
Capture Your Audience: Fill Your Funnel with Engaged Social Leads

What Social Media Can Do for Your Business Today

Agnes Marylinn
Social media has gone beyond social interaction and has now become an easy way of sharing content.
What Social Media Can Do for Your Business Today

7 Real World Social Selling Examples to Inspire You

Koka Sexton
If you’re someone who learns best through visualization, you may find yourself frustrated by the lack of actual social selling examples on the web. Read on to discover a wide variety of inspirational, real world examples of social selling best practices in action.
7 Real World Social Selling Examples to Inspire You

Customer Journeys Trump the Traditional Sales Cycle

JulieHunt
To connect authentically to what customers need and want, customer journeys trump the traditional sales cycle. The sales cycle has been an inside-out process, tied primarily to sales goals and operations. The customer lifecycle with a company comprises an ongoing journey before, during and after individual sales events. Sales and marketing teams need to be part of continuous customer engagement for the entire journey. Persistent nurturing of customer experiences also plays an important role in customer retention and advocacy, and sales has a responsibility here.
Customer Journeys Trump the Traditional Sales Cycle

Twitter Generated $716 Million in Auto Sales in 2013

Peter Roesler
Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.
Twitter Generated $716 Million in Auto Sales in 2013

Social Selling Tips: The No-Sweat Solution for Higher Sales Productivity

Koka Sexton
Are you working up a sweat just trying to decide where to focus your social selling energy? Here are a tips on how to create a P.L.A.N. to refine your regimen and increase your sales productivity.
Social Selling Tips: The No-Sweat Solution for Higher Sales Productivity

Sales Enablement Will Be the Next Big Craze in Content Marketing

mcowlin
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, and on about it.
Sales Enablement Will Be the Next Big Craze in Content Marketing

5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

AllieFreeland
U.S. consumers will spend $327 billion online in 2016, so it is all-too imperative to drive sales through your website. If you need to grow your business earnings, here are five cutting-edge ecommerce techniques that will help you drive sales online:
5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

Make Quota Next Year by Making These Investments Now

Koka Sexton
This post shares a few social selling tips you can invest in now that will help you attract your ideal buyers in the months and years ahead. The best part is that new leads generated from inbound selling only add to the leads you receive from regular sales prospecting efforts. They’re the tasty icing on your lead generation cake.
Make Quota Next Year by Making These Investments Now