I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer.
Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn’t enough to drive true scale and market recognition.
Building trust, reducing risks and showing off the benefits among your customers may increase user satisfaction, customer loyalty and overall sales. Fortunately, there are ways to do so. The other side of the coin is that there’s no magic involved. Although there are smart tools in the market that will make your life much easier, optimizing the conversions of any e-commerce site is an intensive, ongoing job. So keep calm and be prepared.
Having a stellar product is an impressive feat during a time when most markets are infiltrated with new businesses and entrepreneurs sprouting up left and right. This makes finding qualified leads a job unto itself. Especially for small businesses and start-ups, simplifying and automating this task can be tricky. Fortunately with the right tools and skills, qualified leads could come right to your doorstep, eager to demo, purchase and refer future leads
Let's start with the elephant in the room: What business does game theory have in the very real, pressure-packed world of sales? If you have doubts about the ability of Sales Gamification products, platforms that track sales productivity and performance as part of a competition, to deliver on its promise to improve engagement, motivation and culture, you're not alone.
Owning Your Brand’s Social Community Drives More Shoppers and Sales
For more than 13 months, Millward-Brown Digital observed 60,000-plus consumers’ social, community and commerce activity.
In an era when everyone is competing for attention, telling stories your prospects can identify with can greatly improve your sales lead generation. Here are a few ways to gather your sales prospects around the campfire and tell your story.
Many midsized software vendors adversely fumble the critical pursuit of game-changing market intelligence research and analysis that lead to strong go-to-market strategies. Continuously updated market intelligence is the keystone for understanding what software products vendors should be selling - and why; and to determine which customers and markets are the best fit for the vendor's offering now and in the future.
Facebook (the self-appointed Holy Grail of technological evolutionary change for our society) would love to make your timeline the one-stop shop for literally everything you could ever want in this world. Facebook will be adding a “Buy” button within posts by companies, in order to make purchasing their products easier. For consumers, users and regular people this is a great thing, except for the increased ability to thin your wallet.