Recent Posts

Breaking Down the LinkedIn Social Selling Funnel

meloniedodaro
Are you still struggling to get results with social selling and LinkedIn? If so, the odds are high that you’re overthinking the technical side and undervaluing the relationship aspect of it. Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.
Breaking Down the LinkedIn Social Selling Funnel

Funnels in the Age of Social Media

Edwin Huertas
The traditional funnel has worked well to drive sales using traditional marketing media, and there is no reason it should not work with today’s online media, particularly social networks.
Funnels in the Age of Social Media

Low Engagement? Is Your Account Too Boring?

MeganMarieT
When social selling on Twitter, how can you make your profile more eye-catching and less boring to decision-makers? Don’t be afraid to show your personality by sharing your opinions, personal news, and pictures, as well as mentioning and RT’ing others.
Low Engagement? Is Your Account Too Boring?

Why, How, Who, When, And What

DaveBrock
There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people.
Why, How, Who, When, And What

How to Master Social Selling at Dreamforce

Koka Sexton
Are you looking to up your social selling game at Dreamforce this year? We’ve got you covered. Here’s how you can become stronger in each of these areas before, during, and after your trip to Dreamforce '14.
How to Master Social Selling at Dreamforce

Sales Managers Only Have One Real Goal

DaveBrock
There’s a lot of stuff written about what sales managers have to do and their key job responsibilities and there lots of ways we see managers behaving.
Sales Managers Only Have One Real Goal

How to Talk About Competitors without Destroying Trust

Koka Sexton
Selling, by nature, is a competitive exercise. And if you don’t talk about competitors during the sales process, it’s normal to address their presence with the prospect or buying committee. Here are a few ways you can capitalize on these competition-related conversations to build trust among your prospects.
How to Talk About Competitors without Destroying Trust

How to Build a LinkedIn Sales Methodology

Koka Sexton
It doesn’t have to be a guessing game with customer needs. Thanks to social media we have a window into what those needs are, how customers are defining them, and what messaging styles best encourage them to engage with sales reps.
How to Build a LinkedIn Sales Methodology

Social Selling: How Expert Social Sellers Maintain Focus

Koka Sexton
Selling socially can be a hectic process, especially for those just starting. Everyone has to start at the beginning, and many of today’s social selling experts learned to focus their efforts after plenty of trial and error. These social selling gurus have spent countless hours honing their skills, focusing on a specific part of the sales cycle and perfecting their strategies. While you’ll still need to develop a holistic social selling strategy, these stories can help identify certain areas for greater focus.
Social Selling: How Expert Social Sellers Maintain Focus

How to Win More Sales By Sacrificing More

AnnaFarmery
What are you willing to sacrifice for business success? Think hard about it because at the heart of this question is what makes your business special.
How to Win More Sales By Sacrificing More