Recent Posts

Sales Enablement Will Be the Next Big Craze in Content Marketing

mcowlin
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, and on about it.
Sales Enablement Will Be the Next Big Craze in Content Marketing

5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

AllieFreeland
U.S. consumers will spend $327 billion online in 2016, so it is all-too imperative to drive sales through your website. If you need to grow your business earnings, here are five cutting-edge ecommerce techniques that will help you drive sales online:
5 Cutting-Edge Ecommerce Techniques for Driving Sales Online

Make Quota Next Year by Making These Investments Now

Koka Sexton
This post shares a few social selling tips you can invest in now that will help you attract your ideal buyers in the months and years ahead. The best part is that new leads generated from inbound selling only add to the leads you receive from regular sales prospecting efforts. They’re the tasty icing on your lead generation cake.
Make Quota Next Year by Making These Investments Now

The 7 Flavors of Content Marketing: What’s Yours?

Mike Sweeney
Your flavor of content marketing determines your level of success. Brand builders and thought leaders win – sales guys need not apply.
The 7 Flavors of Content Marketing: What’s Yours?

Breaking Down the LinkedIn Social Selling Funnel

meloniedodaro
Are you still struggling to get results with social selling and LinkedIn? If so, the odds are high that you’re overthinking the technical side and undervaluing the relationship aspect of it. Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.
Breaking Down the LinkedIn Social Selling Funnel

Funnels in the Age of Social Media

Edwin Huertas
The traditional funnel has worked well to drive sales using traditional marketing media, and there is no reason it should not work with today’s online media, particularly social networks.
Funnels in the Age of Social Media

Low Engagement? Is Your Account Too Boring?

MeganMarieT
When social selling on Twitter, how can you make your profile more eye-catching and less boring to decision-makers? Don’t be afraid to show your personality by sharing your opinions, personal news, and pictures, as well as mentioning and RT’ing others.
Low Engagement? Is Your Account Too Boring?

Why, How, Who, When, And What

DaveBrock
There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much of the disconnect between customers and sales people.
Why, How, Who, When, And What

How to Master Social Selling at Dreamforce

Koka Sexton
Are you looking to up your social selling game at Dreamforce this year? We’ve got you covered. Here’s how you can become stronger in each of these areas before, during, and after your trip to Dreamforce '14.
How to Master Social Selling at Dreamforce

Sales Managers Only Have One Real Goal

DaveBrock
There’s a lot of stuff written about what sales managers have to do and their key job responsibilities and there lots of ways we see managers behaving.
Sales Managers Only Have One Real Goal