The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.
As per market research firm Forrester, 70 percent of consumers prefer using the company’s website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.
S marketing ' is the alignment between your sales and marketing teams, created through frequent and direct communication . H ere are four lessons Cisco has learned in their efforts to implement 'smarketing' principles into their workflow.
No matter what company you work for your PR, Marketing, and Sales departments most likely have a stream of content and promotions they make available on various social networks. In the social sphere content is always a good thing, however, the way you use it may not be. This can be especially relevant if you are on the B2B sales side.
Braveen Kumar writes that “the relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.” But when Sales and Marketing teams work together symbiotically, both teams have the potential to succeed far beyond what they might do working alone.
Driving real business from social media networks isn't easy as blasting out self-promotional content and hoping that users not only see the post, but actually click through and convert. Check out this 5-step social media funnel that you can use to drive tangible revenue from your social marketing efforts, and see examples of how other companies make use of the strategies involved.
Engaging in social media can solidify relationships and establish a more direct connection with your brand. The engagement process is also part of nurturing a lead and bringing them into your brand’s circle. On social, sales aren’t condoned – in fact, it’s known that users don’t want to be sold to; they want to be educated so they can make the best choices.
While Amazon's Prime Day wasn't a bust financially, it certainly was a failure in the popular imagination. The company's made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, with merchants reporting a boost in sales (the company isn't releasing exact numbers), but it received a pretty harsh drubbing on social media, as the complaints and issues around the event coalesced around the hashtag #PrimeDayFail.