Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!
S marketing ' is the alignment between your sales and marketing teams, created through frequent and direct communication . H ere are four lessons Cisco has learned in their efforts to implement 'smarketing' principles into their workflow.
No matter what company you work for your PR, Marketing, and Sales departments most likely have a stream of content and promotions they make available on various social networks. In the social sphere content is always a good thing, however, the way you use it may not be. This can be especially relevant if you are on the B2B sales side.
Braveen Kumar writes that “the relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.” But when Sales and Marketing teams work together symbiotically, both teams have the potential to succeed far beyond what they might do working alone.
Driving real business from social media networks isn't easy as blasting out self-promotional content and hoping that users not only see the post, but actually click through and convert. Check out this 5-step social media funnel that you can use to drive tangible revenue from your social marketing efforts, and see examples of how other companies make use of the strategies involved.
Engaging in social media can solidify relationships and establish a more direct connection with your brand. The engagement process is also part of nurturing a lead and bringing them into your brand’s circle. On social, sales aren’t condoned – in fact, it’s known that users don’t want to be sold to; they want to be educated so they can make the best choices.
While Amazon's Prime Day wasn't a bust financially, it certainly was a failure in the popular imagination. The company's made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, with merchants reporting a boost in sales (the company isn't releasing exact numbers), but it received a pretty harsh drubbing on social media, as the complaints and issues around the event coalesced around the hashtag #PrimeDayFail.
Pay-for-performance provides a carrot and a stick. The Wells Fargo lawsuit illustrates just how dysfunctional sales behavior becomes when executives are misinformed or misguided on how to use the tools, and when corporate governance has fallen asleep at the controls, or chooses to look the other way. Two questions must continually be asked and answered: how will pay-for-performance programs work for achieving strategy, and how will employees and customers respond?
Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers. But how can you do that? Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.