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August 08, 2014
The ongoing legal war between smartphone makers Apple and Samsung is a step closer to conclusion this week as both parties have decided to drop litigation beyond the United States. It would appear the hassle of fighting multiple battles through different legal systems is simply not worth it.
October 29, 2013
Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.
March 05, 2013
As of 2012, Apple and Samsung are the only two mobile companies in existence that actually turned a profit on smartphones. They basically split 100% of all the profits in the smartphone market! Let's take a look at the numbers to see how it all breaks down.
January 29, 2013
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
December 03, 2012
Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook.
August 27, 2012
Over the last few days I’ve read a lot of opinions on the interpretation of the Apple Samsung lawsuit findings. Robert Scoble being the brilliant and passionate technology maven that he is, wrote in my opinion the most accurate overview of the trial. He nails it in his statement that simply for a penalty of $1.5 billion Samsung got to be the #2 mobile company leaving other competitors behind...
November 28, 2011
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.
November 02, 2010
LinkedIn is unto something. While company pages have been around for over 2 years , a few months ago LinkedIn started allowing us to “follow” companies and edit those we work for – wiki style. These enhancements, plus the addition of the news feed, made it clear that LinkedIn was starting to go...
August 01, 2008
Just when you thought viral marketing -- especially viral videos -- had grown stale and clichéd, Samsung and a company called Fjord Interactive Marketing have raised the bar. The campaign is called Follow Your Instinct and it launches the Samsung phone of the same name. (The Instinct part.) I gotta...