- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The ongoing legal war between smartphone makers Apple and Samsung is a step closer to conclusion this week as both parties have decided to drop litigation beyond the United States. It would appear the hassle of fighting multiple battles through different legal systems is simply not worth it.
Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.
As of 2012, Apple and Samsung are the only two mobile companies in existence that actually turned a profit on smartphones. They basically split 100% of all the profits in the smartphone market! Let's take a look at the numbers to see how it all breaks down.
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook.
Over the last few days I’ve read a lot of opinions on the interpretation of the Apple Samsung lawsuit findings. Robert Scoble being the brilliant and passionate technology maven that he is, wrote in my opinion the most accurate overview of the trial. He nails it in his statement that simply for a penalty of $1.5 billion Samsung got to be the #2 mobile company leaving other competitors behind...
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.