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The ongoing legal war between smartphone makers Apple and Samsung is a step closer to conclusion this week as both parties have decided to drop litigation beyond the United States. It would appear the hassle of fighting multiple battles through different legal systems is simply not worth it.
Samsung has launched an innovative marketing campaign today ahead of Opening Night for the Miami Heat, called “Together We Rise." Regardless of how the campaign turns out, this is a case study to watch, both in terms of community building and content generation.
As of 2012, Apple and Samsung are the only two mobile companies in existence that actually turned a profit on smartphones. They basically split 100% of all the profits in the smartphone market! Let's take a look at the numbers to see how it all breaks down.
OK, so it wasn't all fridges, forks, and social media, but those were the best things from the Consumer Electronics Show in Vegas. Tweeting about what you’re having for dinner has never been easier.
Facebook has value. Samsung wouldn’t have invested 3.5% of their ad spend with Facebook. But anyone expecting to get $12 for every $1 spent on Facebook advertising is going to be awfully disappointed. The Galaxy S3 just happens to be a hot item, primarily because effectiveness of the 96.5% of their ad spend that didn’t go to Facebook.
Over the last few days I’ve read a lot of opinions on the interpretation of the Apple Samsung lawsuit findings. Robert Scoble being the brilliant and passionate technology maven that he is, wrote in my opinion the most accurate overview of the trial. He nails it in his statement that simply for a penalty of $1.5 billion Samsung got to be the #2 mobile company leaving other competitors behind...
It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space.