- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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Password protection has become a hot topic in recent months, what with the leak of naked celebrity selfies and the constant threat that one wrong click will send our most private of communications into the wrong hands. So what can you do about it?
The rising availability of wearable tech like the Apple iWatch and Google Glass is changing the modern business world with goals of higher productivity and a better bottom line in mind.
Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
One survey shows fewer than 1 in 5 BYOD employees use a security app on their devices. With judicious use, security apps can prove very effective at protecting devices, and in turn, the entire organization.
We all need to be careful about what we store in our cloud accounts and we need to make sure we take the necessary steps to protect our data.
It's that time of year again when students head back to the classroom. Their cell phones have become an everyday part of their school supplies just like paper, pens, and textbooks. Parents, instructors, and coaches can help kids learn to use social media responsibly by following these five tips on how to take social media back-to-school
Schools are becoming places were kids are connected to the internet the minute they step in the classroom. With so many people and devices accessing the internet it's important for schools to have the proper security protocols in place to protect their students.
The good news about the widespread dialogue on Facebook Messenger is that it brought to light the issues that surround privacy of data. Further implicating what some of us have always known: “When the service is free, the user is the product.” In other words, when companies like Facebook create applications that we use in our everyday lives, the real price is what we sacrifice for the right to use the application for free: our data.
Recognizing and respecting that digital property is in fact “real” property requires organizations to (1) make sure they own their own domain name(s) and lay claim to related social media properties, (2) require all official email be sent via domain-linked accounts, (3) take cybersecurity seriously, (4) maintain a presentable web presence, and (5) create policies and procedures (and commit necessary resources) to maintain digital property in the best possible condition at all times.
With BYOD policies allowing employees to bring their personal phones and tablets to work businesses are now faced with new security threats as these employees access social media from their own devices at work. For example one recent study showed that almost a quarter of small businesses had been compromised in some form by employee-use of social media.