Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.
Facebook is an excellent tool for promoting your business. However, the world’s top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users’ organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.
Once again, a small business made big news by suing a customer for giving them negative reviews on Yelp and Angie’s List. I’m still astounded that business owners even consider this. Every single time it happens, the business owners review sites explode with bad reviews. In this case, we noticed a few comments from the article that we’ll use to help SMBs focus on the more positive and constructive ways to address negative reviews.
A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It’s wonderful to see them so involved and active.
Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that’s productive and happy.
Looking for information on how to create a website? Then, you have come to the right place. As the owner of a small business , you need to ensure that your enterprise has an effective and distinctive presence on the internet. The only way to do this would be to create the right type of website.
When it comes right down to it, your website is the only piece of online real estate you own and control. Investing in social networks makes sense. But, keep in mind that any changes to how they operate can have a significant impact on your business, if you're relying exclusively on them for your online presence.