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A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60% of small businesses reported no return on investment for their social media marketing.
Customer reviews on social media have become an important part of the consumer shopping experience, and when leveraged effectively are a great tool for driving new business. However, new research from digital signage software and social media wall provider, Enplug, reveals that 1 in 3 (34%) American small business owners don’t think social media is important to their business.
As a business owner, entrepreneur, or busy professional, the feeling that there’s never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you out, here are our favorite time-saving marketing tools.
If you're a small business website owner reading this blog post, you've probably read or been told you should consider blogging. You're reluctant to jump on board because you already have too many demands for your time and attention. You also might not enjoy writing or consider yourself a terrible writer. You need someone to give you a really good reason to move forward.
Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.
Facebook is an excellent tool for promoting your business. However, the world’s top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users’ organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.
Once again, a small business made big news by suing a customer for giving them negative reviews on Yelp and Angie’s List. I’m still astounded that business owners even consider this. Every single time it happens, the business owners review sites explode with bad reviews. In this case, we noticed a few comments from the article that we’ll use to help SMBs focus on the more positive and constructive ways to address negative reviews.
A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It’s wonderful to see them so involved and active.
Every company deserves to have a strong content marketing strategy. If you have a small marketing team, take our advice on how to excel in your content management department. Not every B2B business has the deep pockets of large corporations to have a village-sized marketing team. Start with these tips to build a sturdy foundation for your content management and a marketing team that’s productive and happy.