Earlier this year, Cision launched Cision Social Edition, a tool to help content marketers and brands simply their social needs, extend the lifespan of content, and reach new audiences using sponsored placements, and more.
A budget isn’t just reserved for those low on cash — even the high rollers of the world can’t spend more than they have. The same goes for your businesses. A budget allows you to prioritize and track spending so that you stay within your means while still achieving your goals.
The concept of bringing our true selves to work is not new, and the theme of authenticity (which is another way of saying that) has been part of the business lexicon for a while now . So why does it still feel like we're cogs in the machine?
A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60% of small businesses reported no return on investment for their social media marketing.
Customer reviews on social media have become an important part of the consumer shopping experience, and when leveraged effectively are a great tool for driving new business. However, new research from digital signage software and social media wall provider, Enplug, reveals that 1 in 3 (34%) American small business owners don’t think social media is important to their business.
As a business owner, entrepreneur, or busy professional, the feeling that there’s never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you out, here are our favorite time-saving marketing tools.
If you're a small business website owner reading this blog post, you've probably read or been told you should consider blogging. You're reluctant to jump on board because you already have too many demands for your time and attention. You also might not enjoy writing or consider yourself a terrible writer. You need someone to give you a really good reason to move forward.
Clutch has released a new survey and infographic about the social media practices of small businesses, and the results are very surprising. Perhaps the most surprising finding of their survey of more than 350 small business owners was that only around 53% of small businesses are actively using social media.
Facebook is an excellent tool for promoting your business. However, the world’s top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users’ organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.