Recent Posts

5 Free and Effective Social Media Tools Perfect for Small Businesses

Ray Wang
Small businesses are always eager to find useful and free tools to improve their marketing performance. Here are five free and effective tools you can use for social media.
5 Free and Effective Social Media Tools Perfect for Small Businesses

Website Builder Platforms: Best Options for Small Businesses

Courtney Hunt
The days of having to build a website “brick by brick” (i.e., code it line by line) are long behind us. For small businesses and “single shingle” professionals in particular, who don’t have in-house resources and can’t afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively.
Website Builder Platforms: Best Options for Small Businesses

Best SEO Tools for Small Business Owners

tamarabaranova
If you are spending any time on trying to optimise your website, to get more traffic and leads, to search for most relevant keywords – you naturally want to know how well you are doing. Have there been measurable improvements? What else can you do next?
Best SEO Tools for Small Business Owners

Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media Marketing

shaybmoser
Although the recent economic downturn is slowly fading into memory, it has left a legacy that many small businesses throughout the UK are struggling to shake off. But can the same be said for marketing? While marketing can be carried out across a variety of channels, including traditional ones—handing out fliers, holding in-store events, and advertising in the media—social media is being used to help spur growth for many SMBs.
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media Marketing

3 Reasons Why People Hate Your Company’s Facebook Page

BrennanGirdler
Building a Facebook presence is extremely difficult in today's marketing industry. Why? Because you're doing it all wrong.
3 Reasons Why People Hate Your Company’s Facebook Page

3 Ways to Find Your Target Audience on Social Media

adhutchinson
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out? Here's three ideas to help track them down.
3 Ways to Find Your Target Audience on Social Media

How to Drive Sales With Content Marketing

Didi
Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
How to Drive Sales With Content Marketing

Is Your Small Business Doing Content Marketing Wrong?

aroseland
As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
Is Your Small Business Doing Content Marketing Wrong?

Top 5 DON'Ts of Social Media Marketing

smatista
For the small business owner just getting started in social media, the landscape can be overwhelming. Follow the tips and examples below to avoid common pitfalls and start your social media marketing strategy on the right path!
Top 5 DON'Ts of Social Media Marketing

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

Mary Wieder
If you think a customer centricity strategy is primarily for B2C businesses, think again. Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy can increase lead quality by 130%. Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal.
5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing