Recent Posts

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

carianneking
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

#SMTShorts: The Women of Socialfly

carianneking
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.
#SMTShorts: The Women of Socialfly

#SMTShorts: Ted Rubin on Customer Engagement

carianneking
We're back with another edition of SMT Shorts, which address your social media and marketing questions with concise, expert answers. This week, we snagged Ted Rubin - Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators - who spoke to us about engaging customers and exactly what "return on relationship" means.
#SMTShorts: Ted Rubin on Customer Engagement

#SMTShorts: Will McInnes, CMO of Brandwatch [VIDEO]

Aja G
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
#SMTShorts: Will McInnes, CMO of Brandwatch [VIDEO]

Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

Aja G
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]

#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

Aja G
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. And true to the SMT Shorts ethos, each video clocks in at 2 minutes or less!
#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]