Recent Posts

SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

carianneking
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

carianneking
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.
SMT Shorts: Drew Bartkiewicz on Authenticity, Mobile, and Millennials

SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

carianneking
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
SMT Shorts: Alicianne Rand on Marketing to Millennials, and More

SMT Shorts: Bob Gilbreath on the Pinterest vs. Instagram Debate

carianneking
Bob Gilbreath, Founder of Ahalogy, discussed how B2B companies can use Pinterest, the great Pinterest vs. Instagram debate, and how Pinterest is leaving the follower model behind.
SMT Shorts: Bob Gilbreath on the Pinterest vs. Instagram Debate

SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

carianneking
In this installment of SMT Shorts, Neil Capel, CEO and Founder of Sailthru, tells us how to get started with Big Data, how to personalize your brand voice across channels, and how to not only GET the customer, but how to KEEP the customer.
SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

SMT Shorts with Joshua March of Conversocial

carianneking
For this week's SMT Shorts, we met with Joshua March, CEO and Founder of Conversocial, to discuss what to do during a social media crisis, the best tools for managing queries on Twitter and Facebook, and the value of building a dedicated social media team.
SMT Shorts with Joshua March of Conversocial

SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

carianneking
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

#SMTShorts: The Women of Socialfly

carianneking
Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Stephanie Abrams and Courtney Spritzer, co-founders of the New York-based digital marketing and PR agency Socialfly, answered our crowdsourced questions on goals for social teams, an unusual recruitment tool, and good start-up advice.
#SMTShorts: The Women of Socialfly