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SMT Shorts

March 06, 2015
Welcome to our latest edition of SMT Shorts , a series that addresses your social media and marketing questions with concise, expert answers. This week, B rendan King , CEO of V endasta , describes what to do after you've made an error judgment on social. Thanks to Brendan for lending his expertise...
February 13, 2015
Peter Friedman, CEO of LiveWorld, discussed how to measure brand lift (it is possible!), the necessity of brands being on social media, and how to make your internal brand culture match your social media marketing.
February 06, 2015
In our latest edition of SMT Shorts, Tania Yuki, CEO and founder of Shareablee, discusses shareable content, best platforms for brands, and measuring data.
December 19, 2014
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
December 11, 2014
In our latest edition of SMT Shorts, Drew Bartkiewicz, CEO of lettrs, clues us in on millennials and mobile, authenticity, and the next big trends for social.
December 05, 2014
Alicianne Rand of NewsCred discusses social strategy for B2Bs, marketing to millennials, and why Pepsi's storytelling campaign beats the rest.
November 06, 2014
Bob Gilbreath, Founder of Ahalogy, discussed how B2B companies can use Pinterest, the great Pinterest vs. Instagram debate, and how Pinterest is leaving the follower model behind.
October 30, 2014
In this installment of SMT Shorts, Neil Capel, CEO and Founder of Sailthru, tells us how to get started with Big Data, how to personalize your brand voice across channels, and how to not only GET the customer, but how to KEEP the customer.
October 17, 2014
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
Laurent Francois SMT Shorts
September 26, 2014
For this week's SMT Shorts, we met with Joshua March, CEO and Founder of Conversocial, to discuss what to do during a social media crisis, the best tools for managing queries on Twitter and Facebook, and the value of building a dedicated social media team.