Peter Friedman, CEO of LiveWorld, discussed how to measure brand lift (it is possible!), the necessity of brands being on social media, and how to make your internal brand culture match your social media marketing.
In our latest edition of SMT Shorts, Amber Armstrong, Program Director of Social Business Market Making and Evangelism at IBM, discusses how to work with influencers and how to build an employee advocacy strategy.
In this installment of SMT Shorts, Neil Capel, CEO and Founder of Sailthru, tells us how to get started with Big Data, how to personalize your brand voice across channels, and how to not only GET the customer, but how to KEEP the customer.
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
For this week's SMT Shorts, we met with Joshua March, CEO and Founder of Conversocial, to discuss what to do during a social media crisis, the best tools for managing queries on Twitter and Facebook, and the value of building a dedicated social media team.
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).