I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the same social platforms. Retail businesses are thriving on Instagram , Pinterest , Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook.
Call of Duty sure pulled off a trickshot with their recent Snapchat campaign. It started earlier this month with a Black Ops 2 in-game update. In that update, Snapcodes were placed throughout the game on overlayed on pictures and signs which caught many gamers' attention.
Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m. It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for businesses and brands adopting into their marketing strategy. If you haven't started already, here are five reasons why brands should be using Snapchat to communicate with their stakeholders.
You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.
According to Snapchat’s blog, "Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important." And the hype across the media coverage of Discover is that it should hook younger audiences into reading the news. But will it succeed?
Whether Discover will prove a recipe for a mainstream mobile news delivery has yet to be determined. So far, it seems to be doing well from an engagement standpoint: mobile data consumption on Snapchat has increased 3-4X since Discover launched , and session time is up too. But perhaps the biggest question of all is this: if the grownups like it, will the kids move on to something else?
Then Snapchat added features that are now revolutionizing the way content is being produced, sourced, published, and received. Between My Story, Geofilters, Our Story (see gif below), and Discover, Snapchat is now a tool all marketers should take seriously.
Snapchat’s Snapcash feature is allowing people to solicit private sex shows with strippers and porn stars on your family friendly picture sharing app. I say 'family friendly', but I’m sure you’re well aware that Snapchat hasn't always proven to be the most ‘PG13’ app out there.
If you have Snapchat, chances are you may have seen advertisements from the likes of Cosmopolitan, McDonald's or Samsung recently appearing on the app. Snapchat has capitalized on consumers' desire for short, perishable content because of our shortening attention spans, created by a multitude of distractions in the modern world.