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November 23, 2015
Snapchat's introduced a new tool called 'Story Explorer' which will help users find more specific content relevant to their interests on the platform. And the development may be the first step towards improved discovery and functionality on the app.
Snapchat Unveils New Content Discovery Tool ‘Story Explorer’, an Important Development | Social Media Today
November 21, 2015
Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.
You Voted: The Small Business Beginner’s Guide to Snapchat | Social Media Today
November 15, 2015
Snapchat was recently valued at $16 billion and 71 percent of users are younger than 25. On the network, users can see daily stories from media brands including National Geographic and CNN. “Adweek has been writing frequently about brands on Snapchat if you want some inspiration and Reel SEO did a...
November 13, 2015
Snapchat today gave users the ability to purchase pre-run 'Lenses' for $0.99 each, a move which angered some users. But rather than shy away from the criticism, Snapchat, in their own unique style, embraced it.
Snapchat Adds New Monetization Option, Frustrates Users, Re-Tweets Their Angry Messages | Social Media Today
November 12, 2015
In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.
October 28, 2015
Snapchat has added new tools, enabling users to show videos in fast speed, reverse or slow motion. It's the latest in their efforts to maintain fun and interaction on the platform, something Snapchat excels at - but will it be enough to justify the platform's $16 billion valuation?
Snapchat Adds Three New Tools and a Whole Heap of New Content Opportunities | Social Media Today
October 13, 2015
​ Launched this past January , Snapchat’s Snap Channel was the “ephemeral” app’s foray into original content. Several months later, Snapchat seems to be reversing its plans.
September 15, 2015
Snapchat has announced an update, with the addition of a new image-morphing feature called 'Lenses' and the ability to re-view snaps - at a cost.
Snapchat Adds New Features, Allows Users to Re-View Snaps (for a Price) | Social Media Today
September 08, 2015
In leaked findings reported to Digiday , an agency found that the majority of 10 second video ads placed on Snapchat are not watched beyond the 3-second mark.
September 04, 2015
Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ad s become unwanted as they interfere with the user experience on social media. Instead of going down the Facebook’s sponsored post or Twitter’s promoted tweet route, Snapchat leverages its geo-filters feature to integrate an organic and seamless way for brands to engage with millennials .
Social Millennial Today: How Brand Can Market to Millennials on Snapchat (Part II) | Social Media Today