Recent Posts

Snapchat Your Way to Marketing Success

RoxanneAbercrombie
Snapchat is on the cusp of transforming marketing as we know it. Here’s a look at why you should use the sky-rocketing app as a free and highly powerful marketing platform.
Snapchat Your Way to Marketing Success

Snapchat Has Made a Terrible Mistake: They Introduced Ads

larrykim
Last month Snapchat did something kind of crazy – they started showing ads. And it will likely be their downfall.
Snapchat Has Made a Terrible Mistake: They Introduced Ads

The Snappening: Over 200,000 Snapchat Photos Leaked Online

larrykim
Hackers leaked 200,000 photos of unwitting Snapchat users to popular websites 4chan and Reddit. Many of the photos are reported to contain nudity of minors.
The Snappening: Over 200,000 Snapchat Photos Leaked Online

Xpire Turns All Social Media Ephemeral

DouglasSMF
Ephemerality is the big social media buzz-word at the moment. With Snapchat being valued at $10 billion, and Facebook and Instagram both launching their own versions of the self-destructing photo and text messaging app, it’s clear that as much as people love having something to say, they don’t want it hanging around forever.
Xpire Turns All Social Media Ephemeral

Digital Marketing Prospecting in Social

Tatiana Mejia
Although work­ing with a new social plat­form is a gam­ble, it’s a cal­cu­lated one when you’re deal­ing with plat­forms like Snapchat. Ephemeral mes­sag­ing is full of active users and lit­tle brand pres­ence. It’s impor­tant for brands to start par­tic­i­pat­ing now and work­ing it into to their social mar­ket­ing mix to cap­ture the atten­tion of this new audience.
Digital Marketing Prospecting in Social

Will Facebook's Snapchat Challenger, Slingshot, Bring Teens Back?

Sendible
When Snapchat developed the latest evolution in image sharing, Facebook immediately saw the potential and the buzz it would create. Last year Zuck and friends offered $3 billion for the startup, which was flatly rejected by Snapchat. So Facebook decided to create their own version, Slingshot, which is currently in the works.
Will Facebook's Snapchat Challenger, Slingshot, Bring Teens Back?

Upgrade Your Social Mobile Marketing with Snapchat

Monica Romeri
Now is the time to get on board with social mobile marketing; explore the possibilities of Snapchat, and see what develops. Snapchat can indeed upgrade your social mobile marketing and advance your business, especially if you have a young target audience.
Upgrade Your Social Mobile Marketing with Snapchat

The Big Brand Theory: Wet Seal Meets Its Fans on Their Favorite Platform

shaybmoser
“We saw Snapchat as an opportunity to expand the brand's existing communication with their core audience of mobile natives while providing the brand with a first-mover opportunity,” says Leslie Hall, president of Wet Seal’s agency, ICED Media. “The engagement rate is the highest we've seen across any platform.”
The Big Brand Theory: Wet Seal Meets Its Fans on Their Favorite Platform

Snapchat: A New Breed of Network

derekrsmith74
Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.
Snapchat: A New Breed of Network

Engaging Students through Snapchat

Michael Bird
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
Engaging Students through Snapchat