Snapchat's introduced a new tool called 'Story Explorer' which will help users find more specific content relevant to their interests on the platform. And the development may be the first step towards improved discovery and functionality on the app.
Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.
Snapchat was recently valued at $16 billion and 71 percent of users are younger than 25. On the network, users can see daily stories from media brands including National Geographic and CNN. “Adweek has been writing frequently about brands on Snapchat if you want some inspiration and Reel SEO did a...
Snapchat today gave users the ability to purchase pre-run 'Lenses' for $0.99 each, a move which angered some users. But rather than shy away from the criticism, Snapchat, in their own unique style, embraced it.
In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.
Snapchat has added new tools, enabling users to show videos in fast speed, reverse or slow motion. It's the latest in their efforts to maintain fun and interaction on the platform, something Snapchat excels at - but will it be enough to justify the platform's $16 billion valuation?
Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ad s become unwanted as they interfere with the user experience on social media. Instead of going down the Facebook’s sponsored post or Twitter’s promoted tweet route, Snapchat leverages its geo-filters feature to integrate an organic and seamless way for brands to engage with millennials .