If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap- to- view. The change could have significant impacts on user experience, and engagement as a result.
In a r ecent episode of Gary Vaynerchuk’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuk was “why are so many people afraid of Snapchat , especially in the marketing field?” This is an interesting query – th e general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform’s evolution that perspective is probably no longer true.
If mobile video is the new black when it comes to advertising, then according to this eMarketer study , the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.
Whether you use it or not, whether you believe in it or not, everyone’s heard about Snapchat. The company that famously rejected $3b from Facebook is now being valued at a whopping $16 billion. So why all the fuss about snaps?
Via 'How big is Snapchat?' on Photoworld.com The photo above is a demonstration, via a very interesting interactive webpage on Photoworld.com , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
I know what you're going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn't mean we smaller brands can't learn a thing or two from recent innovations.
While boomers insist that disposable is exactly that -- disposable -- Snapchat thinks it knows what the younger set wants. However, it s growth as a company largely depends on its relationships with advertisers, and given the ephemeral nature of the technology, some brands have questions about how to use the app for their benefit.
Choosing which social platforms to invest time and energy into is less about what kind of company you are, and much, much more about knowing who your customers are and what they do on social media. The spaces where your customers actually seek information, dialogue and relationships… that’s where you should be active.