Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ad s become unwanted as they interfere with the user experience on social media. Instead of going down the Facebook’s sponsored post or Twitter’s promoted tweet route, Snapchat leverages its geo-filters feature to integrate an organic and seamless way for brands to engage with millennials .
For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the M illenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters.
Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.
Snapchat may be a newer social network, but it definitely should not be overlooked . Whether you're confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool to help you maximize the opportunities for your brand.
In the lead up so far to the 2016 election, social media is more influential than ever. In 2012, Mitt Romney barely had an Instagram , and it was only very recently that Obama joined Twitter . Now, social media must be a part of any smart presidential campaign if the candidates are going to reach...
Snapchat , the fast-growing Millennial favorite , has today unveiled a new update which includes a series of additions and fixes to improve the user experience – if including a bunch of emoji counts as an improvement according to your personal tastes.
Many marketers are still wondering what Snapchat is and whether it' s worth their time and energy. In this edition of Social Millennial Today, Tai Tran breaks the ephemeral social network down to its core functionalities and identify why Millennials are so keen on this new platform.
Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action?