June 13, 2016
Snapchat has announced a range of new ad options that look set to elevate it's revenue potential, whilst also making it a much more important consideration for marketers.
Snapchat Ads New Ad Options, Announces Ads API and Partners | Social Media Today
June 13, 2016
Recent acquisitions and staffing moves suggest that Snapchat is working on a range of new tools and options, including, possibly, their own smart glasses.
What’s Snapchat Building? Recent Acquisitions Point to the Next Big Thing | Social Media Today
June 07, 2016
Snapchat has unveiled a revamp of their Discover section, providing a boost to publishers and publisher content on the platform.
Snapchat Revamps Discover to Boost Readership | Social Media Today
June 07, 2016
Over time, Facebook’s had no shortage of challengers - but none seems to have freaked Zuck and Co out quite as much as Snapchat .
Facebook Testing New Features to Combat the Rising Threat of Snapchat | Social Media Today
June 02, 2016
Snapchat has reportedly reached 150 million daily active users, beating Twitter and underlining, again, why the digital marketing world is so enamored by 'Ghostface Chillah' and Co.
Snapchat Reaches 150 Million Daily Active Users, Passing Twitter | Social Media Today
June 02, 2016
With more brands looking to get into Snapchat, influencer takeovers are becoming a popular and effective option. This infographic outlines the key details of running a Snapchat takeover.
6 Steps to Launching an Effective Snapchat Takeover [Infographic] | Social Media Today
May 27, 2016
In a new podcast, Jorgen Sundberg speaks with Victoria Taylor of Blend Social to discuss the growing opportunities of Snapchat and how brands can use the platform.
A Guide to Social Storytelling on Snapchat [Podcast] | Social Media Today
May 25, 2016
Is Snapchat really worth $20 billion? According to latest reports, the ephemeral messaging app is now being priced that high - but can it back-up such a lofty valuation?
Is Snapchat Really Worth $20 Billion? | Social Media Today
May 23, 2016
Snapchat is in a league of it's own, in regards to how best to utilize and build a following on the network. The best way to learn how to Snap is to take some notes from the best - here are 11 accounts to follow to up your Snapchat game.
Learning Snapchat from the Best in the Business | Social Media Today
May 21, 2016
If you're looking to use Snapchat for business, you need to be invested for the long haul. In this post, contributor Carlos Gil shares some examples of brands doing Snapchat right.