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February 04, 2016
Most startups depend on word-of-mouth marketing to create awareness of their new product, and iOgrapher is no different. But what makes iOgrapher unique is its focus on customer service as a driver of that word of mouth.
February 03, 2016
Newscred conducted a survey of 100 Snapchat users to get some oversight into why and how they use the app. They found that while opportunities do exist, there’s probably still some way to go before brands are fully able to understand and utilize the opportunities presented by this unique social platform - see the results in this new infographic.
How are People Really Using Snapchat? [Infographic] | Social Media Today
February 02, 2016
Snapchat announced two significant updates last few weeks, both focus ed on the same goal, though their low-key nature may belie the actual significance of the announcements themselves.
How Snapchat’s Evolving One Small Update at a Time (and Why You Need to Pay Attention) | Social Media Today
January 20, 2016
Looking for a new way to engage and build audience on Snapchat ? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience.
How to Use Snapchat Takeovers to Grow Your Audience | Social Media Today
January 12, 2016
Do you Snapchat ? If not, you are definitely missing out on one of social media’s biggest success stories. In this post, renowned social media strategist and author Bryan Kramer looks at how to succeed via snap.
How to Build and Grow Your Snapchat Community | Social Media Today
December 02, 2015
From today, Snapchat media partners will be able to promote their channels on Snapchat via deep links – which means publishers will be able to link to their Snapchat content direct from one app to another, making it easier to promote, share and measure the performance of Snapchat content.
Snapchat Enables Deep Linking to Discover Content to Boost Publisher Exposure | Social Media Today
December 02, 2015
Advertising on Snapchat is expensive, but it can provide great results. One of the best ways to appeal to Snapchat's audience is to use branded geofilters, which enable users to customize their content with interactive additions. Here are some of the best examples of geofilters we've seen thus far.
23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today
November 23, 2015
Snapchat's introduced a new tool called 'Story Explorer' which will help users find more specific content relevant to their interests on the platform. And the development may be the first step towards improved discovery and functionality on the app.
Snapchat Unveils New Content Discovery Tool ‘Story Explorer’, an Important Development | Social Media Today
November 21, 2015
Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.
You Voted: The Small Business Beginner’s Guide to Snapchat | Social Media Today
November 15, 2015
Snapchat was recently valued at $16 billion and 71 percent of users are younger than 25. On the network, users can see daily stories from media brands including National Geographic and CNN. “Adweek has been writing frequently about brands on Snapchat if you want some inspiration and Reel SEO did a...