You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.
According to Snapchat’s blog, "Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important." And the hype across the media coverage of Discover is that it should hook younger audiences into reading the news. But will it succeed?
Whether Discover will prove a recipe for a mainstream mobile news delivery has yet to be determined. So far, it seems to be doing well from an engagement standpoint: mobile data consumption on Snapchat has increased 3-4X since Discover launched , and session time is up too. But perhaps the biggest question of all is this: if the grownups like it, will the kids move on to something else?
Then Snapchat added features that are now revolutionizing the way content is being produced, sourced, published, and received. Between My Story, Geofilters, Our Story (see gif below), and Discover, Snapchat is now a tool all marketers should take seriously.
Snapchat’s Snapcash feature is allowing people to solicit private sex shows with strippers and porn stars on your family friendly picture sharing app. I say 'family friendly', but I’m sure you’re well aware that Snapchat hasn't always proven to be the most ‘PG13’ app out there.
If you have Snapchat, chances are you may have seen advertisements from the likes of Cosmopolitan, McDonald's or Samsung recently appearing on the app. Snapchat has capitalized on consumers' desire for short, perishable content because of our shortening attention spans, created by a multitude of distractions in the modern world.
What happens when Snapchat collides with an event typically associated with a more "traditional" demographic? Snapchat's recent appearance at the Waste Management Phoenix Open shows its growth potential and value among social media marketers.
The last few years have seen a whole host of social approaches and technologies enter the classroom. Whilst the likes of Khan Academy and the MOOC platforms have led the way, there have also been a wave of smaller, but no less innovative, projects. For instance, the likes of Smart Kapp and Socrative are offering up a couple of tools for making the mobiles that most students carry with them better learning tools.
This can come in handy when viewing stories with a lot of uploads. All you do, is tap a snap to skip to the next. While viewing a snap and holding the screen with one finger, tap the picture or video once with another finger and it will skip that snap and send you to the next one in the story.