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For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is the M illenial market. Snapchat's features put a huge emphasis on the now rather than the later. One of the features that exploits the "now mentality" is Geofilters.
Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.
Snapchat may be a newer social network, but it definitely should not be overlooked . Whether you're confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool to help you maximize the opportunities for your brand.
In the lead up so far to the 2016 election, social media is more influential than ever. In 2012, Mitt Romney barely had an Instagram , and it was only very recently that Obama joined Twitter . Now, social media must be a part of any smart presidential campaign if the candidates are going to reach...
Snapchat , the fast-growing Millennial favorite , has today unveiled a new update which includes a series of additions and fixes to improve the user experience – if including a bunch of emoji counts as an improvement according to your personal tastes.
Many marketers are still wondering what Snapchat is and whether it' s worth their time and energy. In this edition of Social Millennial Today, Tai Tran breaks the ephemeral social network down to its core functionalities and identify why Millennials are so keen on this new platform.
Snapchat is the l’enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app’s core audience. So, how can brands get in on the action?
If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap- to- view. The change could have significant impacts on user experience, and engagement as a result.
In a r ecent episode of Gary Vaynerchuk’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuk was “why are so many people afraid of Snapchat , especially in the marketing field?” This is an interesting query – th e general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform’s evolution that perspective is probably no longer true.