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Although working with a new social platform is a gamble, it’s a calculated one when you’re dealing with platforms like Snapchat. Ephemeral messaging is full of active users and little brand presence. It’s important for brands to start participating now and working it into to their social marketing mix to capture the attention of this new audience.
When Snapchat developed the latest evolution in image sharing, Facebook immediately saw the potential and the buzz it would create. Last year Zuck and friends offered $3 billion for the startup, which was flatly rejected by Snapchat. So Facebook decided to create their own version, Slingshot, which is currently in the works.
Now is the time to get on board with social mobile marketing; explore the possibilities of Snapchat, and see what develops. Snapchat can indeed upgrade your social mobile marketing and advance your business, especially if you have a young target audience.
“We saw Snapchat as an opportunity to expand the brand's existing communication with their core audience of mobile natives while providing the brand with a first-mover opportunity,” says Leslie Hall, president of Wet Seal’s agency, ICED Media. “The engagement rate is the highest we've seen across any platform.”
Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.
Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
Snapchat was the sixth most downloaded free iPhone app in 2013, so it’s no surprise that recruiters are looking to it as a means of attracting candidates to their company. In this post, I’ll look at the ways Snapchat can be used for recruitment, and what stumbling blocks hiring managers might hit when using it.
One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time.