Whether you use it or not, whether you believe in it or not, everyone’s heard about Snapchat. The company that famously rejected $3b from Facebook is now being valued at a whopping $16 billion. So why all the fuss about snaps?
Via 'How big is Snapchat?' on Photoworld.com The photo above is a demonstration, via a very interesting interactive webpage on Photoworld.com , of what happens every second on Snapchat . The image and video sharing app has experienced monstrous growth recently . According to Snapchat itself , users...
I know what you're going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn't mean we smaller brands can't learn a thing or two from recent innovations.
While boomers insist that disposable is exactly that -- disposable -- Snapchat thinks it knows what the younger set wants. However, it s growth as a company largely depends on its relationships with advertisers, and given the ephemeral nature of the technology, some brands have questions about how to use the app for their benefit.
Choosing which social platforms to invest time and energy into is less about what kind of company you are, and much, much more about knowing who your customers are and what they do on social media. The spaces where your customers actually seek information, dialogue and relationships… that’s where you should be active.
I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the same social platforms. Retail businesses are thriving on Instagram , Pinterest , Facebook and Twitter, while b2b tend to do better on LinkedIn and Facebook.
Call of Duty sure pulled off a trickshot with their recent Snapchat campaign. It started earlier this month with a Black Ops 2 in-game update. In that update, Snapcodes were placed throughout the game on overlayed on pictures and signs which caught many gamers' attention.
Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m. It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for businesses and brands adopting into their marketing strategy. If you haven't started already, here are five reasons why brands should be using Snapchat to communicate with their stakeholders.
You may not have used it yet, but at some point in the past few years you’ve probably heard of Snapchat. Whether it was a news story about racy sexting, user privacy concerns or the founders turning down billions of dollars for the app, Snapchat has made a lot of headlines. What you may have missed is that Snapchat has also become a highly effective way for brands to interact with current customers and acquire new ones.
According to Snapchat’s blog, "Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important." And the hype across the media coverage of Discover is that it should hook younger audiences into reading the news. But will it succeed?