Recent Posts

Digital Marketing Prospecting in Social

Tatiana Mejia
Although work­ing with a new social plat­form is a gam­ble, it’s a cal­cu­lated one when you’re deal­ing with plat­forms like Snapchat. Ephemeral mes­sag­ing is full of active users and lit­tle brand pres­ence. It’s impor­tant for brands to start par­tic­i­pat­ing now and work­ing it into to their social mar­ket­ing mix to cap­ture the atten­tion of this new audience.
Digital Marketing Prospecting in Social

Will Facebook's Snapchat Challenger, Slingshot, Bring Teens Back?

Sendible
When Snapchat developed the latest evolution in image sharing, Facebook immediately saw the potential and the buzz it would create. Last year Zuck and friends offered $3 billion for the startup, which was flatly rejected by Snapchat. So Facebook decided to create their own version, Slingshot, which is currently in the works.
Will Facebook's Snapchat Challenger, Slingshot, Bring Teens Back?

Upgrade Your Social Mobile Marketing with Snapchat

Monica Romeri
Now is the time to get on board with social mobile marketing; explore the possibilities of Snapchat, and see what develops. Snapchat can indeed upgrade your social mobile marketing and advance your business, especially if you have a young target audience.
Upgrade Your Social Mobile Marketing with Snapchat

The Big Brand Theory: Wet Seal Meets Its Fans on Their Favorite Platform

shaybmoser
“We saw Snapchat as an opportunity to expand the brand's existing communication with their core audience of mobile natives while providing the brand with a first-mover opportunity,” says Leslie Hall, president of Wet Seal’s agency, ICED Media. “The engagement rate is the highest we've seen across any platform.”
The Big Brand Theory: Wet Seal Meets Its Fans on Their Favorite Platform

Snapchat: A New Breed of Network

derekrsmith74
Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.
Snapchat: A New Breed of Network

Engaging Students through Snapchat

Michael Bird
So you’re out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you’re up to, but it’s not interesting enough to tweet or to check-in on Facebook, and it’s not pretty enough to post on Instagram.
Engaging Students through Snapchat

The Ultimate Marketing Guide to Using Snapchat for Business

Ross Simmonds
In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.
The Ultimate Marketing Guide to Using Snapchat for Business

Using Snapchat: A Guide for Brands

elizabethkent
Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.
Using Snapchat: A Guide for Brands

Snapchat: A Viable Recruitment Tool?

Lauren Riley
Snapchat was the sixth most downloaded free iPhone app in 2013, so it’s no surprise that recruiters are looking to it as a means of attracting candidates to their company. In this post, I’ll look at the ways Snapchat can be used for recruitment, and what stumbling blocks hiring managers might hit when using it.
Snapchat: A Viable Recruitment Tool?

How to Use Snapchat "Reveals" to Captivate Fans

andrewmacarthy
One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time.
How to Use Snapchat "Reveals" to Captivate Fans