Recent Posts

Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth

Robin Carey
We recently surveyed 347 Social Media Today members online, and interviewed four key individuals who self-identify as social change agents. Whether leading a large corporate brand outside its walls, or driving enterprise-wide social collaboration from a cubicle within, these innovative, very public professionals whom we studied are catapulting career opportunities far into the future.
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth

The Social Shake-Up: It’s Up to You Whether the Empire Strikes Back

shaybmoser
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
The Social Shake-Up: It’s Up to You Whether the Empire Strikes Back

10 Ingredients for a Successful "System of Engagement" in Marketing

StefanP
Customers today are in a much better position to get better and more in-depth information before they buy a product. And that is what they do, not just as consumers. Around 60% of the traditional sales process in B2B sales has simply disappeared.
10 Ingredients for a Successful "System of Engagement" in Marketing

Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

steve olenski
At the recent Social Fresh east conference in Orlando, Chris Moody of Oracle Marketing Cloud shared his thoughts on the present and future of social media marketing.
Interview with Chris Moody, Director of Content and Social at Oracle Marketing Cloud [VIDEO]

Competition and Its Impact Upon Creativity

Adi Gaskell
When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
Competition and Its Impact Upon Creativity

Top 3 Marketing Myths Debunked [VIDEO]

RM Downey
There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your own specific business case. Sometimes it’s hard to see how a successful business approaches marketing behind the scenes when we only see the flashy outer shell of their strategy. Here are the top three marketing myths debunked.
Top 3 Marketing Myths Debunked [VIDEO]

How Restaurants Can Use Social Media Effectively

Sendible
A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even close”. You would be hard-pressed to find anyone who would choose a McDonald’s burger over any other burger given the side-by-side choice.
How Restaurants Can Use Social Media Effectively

The B2B Online Community Big List

Vanessa DiMauro
Calling all B2B community builders, the Big List of B2B Customer Communities Research Project is open again! Our mission is to collect and share information about B2B community powerhouses and shine the spotlight on these community building heroes. We’ll be compiling another list and following up with the most intriguing communities for case studies.
The B2B Online Community Big List

Understanding Branding Importance in Marketing Your Business

CompuKol
You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different.
Understanding Branding Importance in Marketing Your Business

How Do You Identify a Social Media Expert?

adhutchinson
As social media has become more ubiquitous, more present in our daily communications process, so too have we seen the rise in the number of 'experts' in the field. But with no academic qualifications to support such a claim, it can be hard to know the real experts from those who simply say they are. Here's a few notes on how to identify genuine social expertise.
How Do You Identify a Social Media Expert?