Recent Posts

The Social Business Barometer Points to Social Selling in 2015

JulioVisko
According to all of the numbers and trends, the next department to adopt social media is sales. Social selling has moved beyond a potential fad and into a must-do for any organization seeking to succeed in a world of modern selling.
The Social Business Barometer Points to Social Selling in 2015

Social Media Marketing: It's Complicated

Chris Horton
Here are some valuable insights into the thought process digital marketers go through when putting together social media campaigns for clients.
Social Media Marketing: It's Complicated

The Importance of Social Sensitivity in Business

TaylorEllwood
Social Sensitivity is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social and business situations.
The Importance of Social Sensitivity in Business

How Facebook Left the Business of Social Media

LaurentFrancois
Will Facebook evolve and bring value back to brands that want to go social? Or will it enter the business of connectivity?
How Facebook Left the Business of Social Media

Interviews with Top Influencers at The Social Shake-Up [VIDEO]

meganmpls
During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. See what luminaries like Renee Ducre and Tim Minahan had to the future of social business.
Interviews with Top Influencers at The Social Shake-Up [VIDEO]

How to Staff a Star Social Support Team

Dave.Evans
Step inside any contact center. Meet with any support manager. There’s a common theme: staffing. How to recruit the right staff and keep them challenged at work so they’ll stick around. Add in social channels to the mix and the job becomes even more challenging.
How to Staff a Star Social Support Team

Social Business Trends 2014 [INFOGRAPHIC]

Irfan Ahmad
A new study of 750+ enterprise organizations reveals that businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Social Business Trends 2014 [INFOGRAPHIC]

New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

meganmpls
A survey released today by Hootsuite and Nielsen validate the role of social for businesses. However, it also finds that companies don't know what to do with all of their social data, and that departments rarely collaborate on their social business strategies.
New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

Is Your Business Too Boring for Content Marketing?

BoldContent
Is your business too "boring" for content marketing? Here's the solution. Discover where you can find a wealth of stories that will resonate with your auidence and create a real emotional connnection with your brand.
Is Your Business Too Boring for Content Marketing?

The Future of Social Business [VIDEO]

Vanessa DiMauro
At the Social Shake-Up conference in Atlanta (hosted by Social Media Today) I was delighted to participate in a keynote panel with Jeff Dachis and Renee Ducre to talk about the future of social business. A video of the session was just posted online so I am sharing it here as I think we covered some interesting ground. Namely, where social has been and where it’s headed.
The Future of Social Business [VIDEO]