In a new episode of The Social Business Engine Podcast, Bernie Borges speaks with Professor Ari Lightman of Carnegie Mellon University to discuss the challenges of students entering the workforce - for both the students and their employers.
Leading social media management platform Hootsuite has announced a new integration with Microsoft’s Dynamic CRM, SharePoint and Yammer. The deal will see these Microsoft properties made available within the Hootsuite platform, enabling better utilization of social content, with a particular focus on “social marketing, social selling, customer support and internal collaboration”.
Facebook is releasing a series of reports looking at the growing role the platform plays for users over the Christmas period in different regions of the world, highlighting important trends marketers should be aware of. Their latest report looks at the Southeast Asian market , a region which incorporates Indonesia, The Philippines, Thailand, Vietnam and Singapore.
When a company rebrands, the ramifications are felt throughout the enterprise. Six months after the relaunch of the 3M brand, Carlos Abler, Content Marketing Strategy Leader, and Christian Plewacki, Social Media Strategist, discussed the changes they’re leading at 3M subsequent to the global giant’...
Some digital marketers still buy into the the thought process of “if you build it they will come”. Sorry folks, but “build it and they will come” has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn’t work that way.
Some of our favorite Best Thinkers joined our SMTLive webinar to talk about how to increase buy in on social selling strategies. They discuss everything from what exactly social selling is to best practices in executing an organization-wide approach. Here is our recap.
Whether you’re just starting to think about striking out on your own, or you’ve been running your own shop for years, everybody needs a little extra motivation sometimes. This infographic from Cornerstone brings together 18 mantras that can help prepare you for success or pull you out of a post-setback slump