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social business

August 01, 2015
As we're all unavoidably aware, the social media landscape is constantly changing. This year, we’ve seen the rise of live-streaming, the decline of Google+ and the explosive growth of Snapchat, just to name a few – and that’s just from the first six months. In order to get an idea of the latest important trends and changes, we asked three social thought leaders for their perspectives.
3 Social Thought Leaders on Where We’re At and Where We’re Headed in Social Media Marketing | Social Media Today
July 14, 2015
Last week, Reddit CEO Ellen Pao resigned from her position, the latest in the ongoing turmoil seemingly eating the social networking site alive. Pao’s mandate was to build Reddit’s commercial appeal in an effort to better monetize Reddit’s audience. But as Pao discovered, it’s not that easy. The uproar at Reddit serves as a reminder of the fragile relationship between audience and social platforms, and why social networks must tread carefully when seeking to implement change.
The Revolt at Reddit – What Can We Learn from the Departure of Ellen Pao? | Social Media Today
July 08, 2015
Remote working has become the staple for the new generation of employees, especially those who work in digital or social media. Companies save costs by either not hosting a workplace or occasionally occupying of a co-working space, and employees get the freedom to focus and work from any location. But the debate rages on: does this make employees lazier and less accountable? Are employees wasting time with emails to keep connected to co-workers instead of focused on the task at hand?
Is a Remote Workforce a Better Workforce?
July 06, 2015
It's the start of another month, and that means it's time for the latest edition of The Social Insider. We’re excited to share the career moves of the following social business professionals. Please congratulate them, and feel free to reach out if you know someone who deserves a shout-out!
The Social Insider
June 26, 2015
In a r ecent episode of Gary Vaynerchuk’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuk was “why are so many people afraid of Snapchat , especially in the marketing field?” This is an interesting query – th e general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform’s evolution that perspective is probably no longer true.
Why Are Marketers Afraid of Snapchat? | Social Media Today
June 25, 2015
Citi is one of the biggest financial services providers in the world, managing more than 200 million customer accounts and operating in over 140 nations across the world. Given the vast diversity of the group, which includes Citibank, CitiFinancial and Banamex , among others, managing the organisation’s social media presence is an equally diverse task – I spoke to Heather Dahill , Director and U.S. Head, Content and Social, Citi Consumer Bank, to get some insights into how Citi goes about doing just that.
Big Brand Theory: Citi Brings Clients Together Through Social Engagement | Social Media Today
June 17, 2015
Yahoo’s been slowly but surely trying to change their staid image over the last few years, and their latest update is an exciting new hire: former JCPenney CMO Debra Berman has been hired as Yahoo’s senior VP of consumer marketing, the first ever incarnation of that role at the company. According to CMO Kathy Savitt’s blog post announcing the hire, Berman will “oversee product marketing, help drive audience engagement and lead consumer brand strategy.”
Debra Berman Yahoo VP
June 06, 2015
One-click buying is cropping up everywhere these days. All the major social media platforms are looking to integrate in-stream purchases, with Instagram and Pinterest the latest to join the conversation. But why is there such a big focus on in-stream purchases? Will it really make that big a difference?
Why the Focus on In-Stream Purchases and One-Click Buying in Social Media? | Social Media Today
June 06, 2015
The majority of marketers and business owners have come to understand the significance and necessity of social media in the modern world. However, the reasons for such importance are yet to be determined extensively. Social media, especially the content that finds some buzz through the platform, retains the power to make individuals act in certain ways that affect business owners in a positive manner. Here are some of the newest research findings that can help you gauge whether you are making the apt social media marketing choices for your business.
June 06, 2015
Social media has completely changed the game in terms of customer interaction for businesses, but is that a positive or negative? This post highlights the good and bad of social interaction for businesses with their customers.
Social media