Back in 2010, I sounded like Henny Penny. Instead of telling people, “The sky is falling!” I was telling them, “Social media isn’t just about marketing – it will impact all parts of your business!” Back then, to help my clients think strategically about social, I worked with Palladium Group (founders of the Balanced Scorecard) to develop a Social Business Strategy Map. We based the map on my experience developing strategic frameworks for more than 30 companies. Our goal was to ensure that companies were aligning their strategies with their operations. Some forward-looking CMOs got on board – but mostly, companies just weren’t ready to frame this emerging field in a larger business context.
The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track and optimize.
In a new Social Business Engine podcast, Bernie Borges speaks with Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco, to discuss how her team uses both thought leadership and creative content to its engage their audience.
The customer of 2016 is on his way, and the fight for the online attention of customers has already begun. Your customers on social media are changing really fast. Managing social media networks, you might have already noticed that the requirements of the audience to products and services are rapidly growing. Mobile revolution accelerates the change in users’ behavior.
Is your marketing making promises that you can’t keep? As we strive to stand out in the ever increasing noise of the online world, sometimes, marketers are falling victim to over-promising as a means to stand out. But breaking a promise can do a lot more harm than good. In a new podcast, Pam Moore looks at how you can avoid falling into this trap.
Companies are thriving in the collaborative economy space, as demonstrated by the fact that they’ve receiving $15 billion in funding – so far. In this post, Bryan Kramer argues that rather than seeing the end of the collaborative economy model, we're only seeing the start of it.
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with James Moat, the Director of Global Digital Communications at Avery Dennison to discuss the company's path to becoming a social business.