What are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? Pam Moore discusses this in a new episode of the Social Zoom Factor podcast.
An interview with Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell, looking at the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.
For most of us, we equate big social media followings with big credibility. But is that right? In this post, Randy Milanovic questions the notion of large followings and how vanity metrics can be enticing, but they're not necessarily reflective of real-world marketing results.
In this edition of the 'All the Social Ladies' podcast, we hear from Nisha Chittal, Manager of Social Media and Community at MSNBC. Chittal discusses her career as a journalist and advisor, and her role at MSNBC, where she leads and develop the comapny's social editorial strategy, audience growth and engagement, social TV integrations, and emerging platform strategy.
Tracx Inc., the social business management platform, has announced that Rick Rudman will take over as CEO from Eran Gilad. Rudman had been serving as Chairman of the Tracx Board and replaces Eran Gilad. In an interview last night, Robin Fray Carey spoke to Rudman about the reasons for this change.
As we're all unavoidably aware, the social media landscape is constantly changing. This year, we’ve seen the rise of live-streaming, the decline of Google+ and the explosive growth of Snapchat, just to name a few – and that’s just from the first six months. In order to get an idea of the latest important trends and changes, we asked three social thought leaders for their perspectives.
Last week, Reddit CEO Ellen Pao resigned from her position, the latest in the ongoing turmoil seemingly eating the social networking site alive. Pao’s mandate was to build Reddit’s commercial appeal in an effort to better monetize Reddit’s audience. But as Pao discovered, it’s not that easy. The uproar at Reddit serves as a reminder of the fragile relationship between audience and social platforms, and why social networks must tread carefully when seeking to implement change.
Remote working has become the staple for the new generation of employees, especially those who work in digital or social media. Companies save costs by either not hosting a workplace or occasionally occupying of a co-working space, and employees get the freedom to focus and work from any location. But the debate rages on: does this make employees lazier and less accountable? Are employees wasting time with emails to keep connected to co-workers instead of focused on the task at hand?
It's the start of another month, and that means it's time for the latest edition of The Social Insider. We’re excited to share the career moves of the following social business professionals. Please congratulate them, and feel free to reach out if you know someone who deserves a shout-out!