- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Here are five guiding principles and a couple of handy online tools to guide your social media activity and help you create a social media following that sticks. This group of people will become an asset that continues to appreciate over time as they share, promote and re-purpose your best content.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
Building great customer relationships requires a team effort. But a team effort alone is not enough. There are certain keys to building great customer relationships, and one key stands out above all others. Without this one factor in play, all your effort and hard work will produce a hit and miss strategy that will tarnish your brand, rather than strengthen it.
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.
Building an online presence for your brand is hard work. It's not a 'set it and forget it' strategy. And because of the time and financial commitment you're investing, it makes sense to make it as easy as possible for people to know where you are online and how to connect with you there.
With the constant flow of emerging social marketing resources, there quickly becomes more to manage and more data to uncover. Marketing professionals need to understand not only how to listen and sift through the mound of social data coming in, but how the investment in social media is going to pay off and how to utilize this data to positively influence the effect on business goals.