Seventy eight percent of consumers have ended a business relationship due to bad customer service. It' s also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. So how can companies build brand loyalty? Here are some tips.
With so many choices and ways to buy, today's customers are crafting their own “choose your own adventure” in their purchasing path. So as the author of your story, are you confident that you’re connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?
In a new 'Focus on Customer Service' podcast, Dan Gingiss and Dan Moriarty speak with Sarah Maloy , Senior Manager of Content Marketing for Shutterstock , to find out how the image selling giant manages its social media presence to best effect.
If you struggle to make and retain new customers, you’re hardly alone. In fact, acquiring new customers is often named as one of biggest challenges facing SMEs . But there are tried and true tactics to acquiring new leads - here's a guide on some key processes to follow.
It’s as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. That same day, Twitter announced that users could (finally) send private messages longer than 140 characters. What are the implications of these announcements, and why are they doing more than simply accelerating the transformation of interactions between customers and brands via social media, which had already begun? Let’s get some answers.
Social media analytics company Locowise has published a new report showing a staggering 87% of user posts on brand Facebook pages are unanswered. The report highlights the widening gap between customer expectation and business response in social.
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.