It’s as if the two main social media outlets that clients use to speak to brands were in cahoots. Two months ago, Twitter allowed users to send private messages to brands without following them. Two weeks ago, Facebook enticed brands to respond to all private messages as quickly as possible. That same day, Twitter announced that users could (finally) send private messages longer than 140 characters. What are the implications of these announcements, and why are they doing more than simply accelerating the transformation of interactions between customers and brands via social media, which had already begun? Let’s get some answers.
Social media analytics company Locowise has published a new report showing a staggering 87% of user posts on brand Facebook pages are unanswered. The report highlights the widening gap between customer expectation and business response in social.
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Here are five guiding principles and a couple of handy online tools to guide your social media activity and help you create a social media following that sticks. This group of people will become an asset that continues to appreciate over time as they share, promote and re-purpose your best content.
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.