Recent Posts

Zero-Minute Crises

tedshelton
Companies are still struggling to understand that they need to be available and responsive to customers on social media. What will it take to get them to understand this imperative?
Zero-Minute Crises

Gender vs. Generational Divide Tops Findings from the Social Consumer Study

Vanessa DiMauro
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.
Gender vs. Generational Divide Tops Findings from the Social Consumer Study

3 Ways Social Media Creates Amazing Customer Experiences

danielnewmanUV
With well over a billion people using social media everyday, and a growing trend toward people engaging with their favorite (and not so favorite) brands online, why wouldn’t you want to be available for customers to connect with you?
3 Ways Social Media Creates Amazing Customer Experiences

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

Instagram for Small Businesses: Your New Best Friend

WSS Marketing
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Instagram for Small Businesses: Your New Best Friend

5 Principles for Creating a Social Media Following That Sticks

Will Blunt
Here are five guiding principles and a couple of handy online tools to guide your social media activity and help you create a social media following that sticks. This group of people will become an asset that continues to appreciate over time as they share, promote and re-purpose your best content.
5 Principles for Creating a Social Media Following That Sticks

17 Business Website Mistakes That Push Your Customers Away

GeorgeGlover
Remember, your website’s number one goal is to take your customer fluidly from browsing to purchasing without getting lost in the design. If you’re not reaching your desired sales goal, despite your awesome marketing efforts, it might have something to do with your website’s design.
17 Business Website Mistakes That Push Your Customers Away

Rebranding Through Employee Social Engagement

Krista Bunskoek
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
Rebranding Through Employee Social Engagement

The Key to Building Strong Customer Relationships

SueCockburn
Building great customer relationships requires a team effort. But a team effort alone is not enough. There are certain keys to building great customer relationships, and one key stands out above all others. Without this one factor in play, all your effort and hard work will produce a hit and miss strategy that will tarnish your brand, rather than strengthen it.
The Key to Building Strong Customer Relationships

Viral vs Shareable Content: Which One is Right for Your Brand?

BradJoe
“The secret is get contagious.” Counter to common belief, viral content actually is very scientific and not bred out of luck. The reason it is traditionally thought to be created through paranormal intervention is because of the seemingly unlimited amount of factors that play into its success.
Viral vs Shareable Content: Which One is Right for Your Brand?