Social Media as Advertising Using social media as a platform for marketing and advertising has become an essential way for big and small budget films to combat the decline in ticket sales . With 74% of online users using social networking sites, it makes sense for film producers to take advantage...
With 2017 around the corner, be sure you’re investing in the most important social networks to connect with customers, fans, and contacts. Here are the top 9 social networks for marketers to plan for in 2017.
Facebook is kind of like the Yellow Pages of old for today’s social media landscape: every business needs to be there. The major difference is in how one leverages their exposure and the level of consumer engagement at the network so that they can optimize the level of exposure and success they have there. Here are some quick ways to supercharge your Facebook marketing efforts without spending money on ads or like campaigns.
In one episode during the last season of Keeping Up With The Kardashians , Kim asks Khloe and Kourtney to sign off on using their likenesses in her wildly successful app, Kim Kardashian: Hollywood . The app, which made over $74 million last year, mirrors Kim’s own life, and incorporating the whole...
With over 2.07 billion active accounts of social media users as of date, social media proves to be more powerful than ever. As more and more people engage online, businesses have both the opportunity and challenge to penetrate this platform and use the market to its advantage by providing engaging and informative content to its targeted audience.
In a r ecent episode of Gary Vaynerchuk’s ‘#AskGaryVee’ video series, one of the questions posed to Vaynerchuk was “why are so many people afraid of Snapchat , especially in the marketing field?” This is an interesting query – th e general view within the social media marketing community seems to be that Snapchat is a bit risky and probably not a good fit for most brands. But given the platform’s evolution that perspective is probably no longer true.
Like lampreys on sharks, so certain buzz-chasing websites latch on to internet behemoths, trying to ride the momentum and hide in the loopholes of the major players in attempts to reach profitability. However, like other parasites, their life-cycles are often more irritating (and more brief) than one would think.
Podcasting has become a household phrase, with more than 39 million Americans listening to podcasts monthly, and that number is growing rapidly. Two years ago there were 1 billion podcast subscriptions to 250,000 shows. T he potenti al for audience growth is huge, and the advertising payout can be even bigger. CPM for podcasts is 20 times higher than for web and radio, and 4 times that of TV. And the best part about podcasting is nearly anyone with access to a Mac and some software knowledge can make on. All things considered, podcasting can really pay off.