You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

social media

July 31, 2015
It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%. The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?
Cracking the Instagram Code
July 30, 2015
Of all the troubles that can befall a human being in the 21st century, the wrath of the internet must be the most weird. There's no real way to predict it's behavior: It is random, it is overblown, it often targets the wrong people, and it flames out just as quickly as it explodes into being.
July 29, 2015
SEO is the process by which your website climbs up the rankings in the search engine, and refers to anything that helps your site appear on that first Google page. There are several strategies and techniques by which one can boost search rankings, but a solid social media presence is among the most important. The more robust your social media presence, the easier it will be for your potential customers to find you.
6 Tips for Better SEO
July 29, 2015
Alex Hern of The Guardian has a weirdly disconcerting article up, "'Happy Birthday!' is dead, and it's all Facebook's fault," about how Facebook's efforts at creating convenience for its users is just leading us ever further into a techno-dystopian cyber-future where all our interactions with other human beings are nothing but an unending series of robotic button presses completely detached from anything resembling actual emotion or thought. (Okay, I'm exaggerating. A little.)
facebook birthday
July 24, 2015
One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist group ISIS, and they're using a super-kawaii mascot named ISIS-chan to do it.
ISIS chan
July 23, 2015
There's a saying on the internet, "If you're not paying, you're the product." The sentiment behind the quote is that the free social networks are getting everything from you, and you're getting nothing in return. You the user create posts, upload pictures, and basically make their content for free while whichever social network you use throws ads at you and monetizes everything about you.
July 23, 2015
Mitchell Roberts sat in his grandfather’s fishing boat on a lake in East Texas talking about the state of the exhibition industry with his mentor and granddad Cinemark founder and chairman Lee Roy Mitchell. It was then that the Texas State University freshman had an idea: “What if we created a “one-stop” entertainment destination for people?” His grandfather and father, David Roberts, owner of the 40-screen Texas Cinema Corporation, agreed that the concept was compelling.
July 22, 2015
The social analytics platform, Sysomos , announced today it has acquired Expion , a platform for managing social enterprises through content marketing and publishing . With this acquisition, Sysomos says it aims to provide a “complete solution for creating your earned, shared, owned and paid media lifecycle and understanding how it drives your marketing success.”
July 17, 2015
According to a Nielson study , 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing...
Transparency in the age of authenticity
July 17, 2015
While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data - such as social networks, blogs, news articles and discussions - has required hire a bunch of data scientists to write queries for you full time.