The deafening silence about Google+ has already encouraged pundits to declare the service as unofficially dead. What was once deemed as the “Facebook Killer” has transformed into the Walking Dead. Yet, regardless of what people feel about Google+, it’s still up and running, and doesn’t appear to be in any signs of danger (so far). Below are tips on how you can leverage your Google+ profile to grow your blog or website traffic.
The 11 th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?
Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong. Everything is wrong from the basics, because we don’t know how social sharing actually works. Let me explain why.
Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.
Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform – ending its so-called competition with other social networks like Facebook and Twitter. Google hasn’t released a bunch of details about the changes coming to Google+, but change is in the air.
Many colleges are adding social media undergraduate degrees and MBAs to their roster of majors. If you want to work in PR or marketing, you may want to consider this major for your Bachelor's or Master's to make yourself more marketable now and in years to come. You shouldn't assume that you can succeed in social media for business without formal training – it's a far different animal than Tweeting and Instagramming for your own personal use. Check out these five reasons a degree in social media may make sense for you.
Digital marketing is in no way limited to social media, websites, and email. Today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, i nfluencer marketing , which Forbes contributor Kyle Wong defines as, “a form of marketing that identifies and targets individuals with influence over potential buyers.”