YouTube is turning 10, and it’s doing so in a very YouTube fashion: with an awesome video retrospective. The video, called “A-Z of YouTube: Celebrating 10 Years,” rolls through 26 video categories and their iconic representatives that, if you’ve been paying any attention to the Internet, will have you feeling nostalgic for the moment you first discovered that Harlem Shake video, or how you insisted your friend watch the Star Wars kid, or when the video of the deaf woman hearing her own voice for the first time warmed even your cold, brittle heart.
Meerkat and Periscope debuted on the social network scene about two months ago to much fanfare, but now that the dust has had time to settle, it's worth looking at exactly how popular these apps are. Now that the novelty has worn off, are people actually using them?
For those not working in, or intimately familiar with the social media industry, a lot of the lingo that goes into social marketing, big data, and all the other aspects of digital commerce can be a little daunting, and more than a little silly. You may know what a Social Media Platform Specialist is, but that doesn't mean everybody does.
The deafening silence about Google+ has already encouraged pundits to declare the service as unofficially dead. What was once deemed as the “Facebook Killer” has transformed into the Walking Dead. Yet, regardless of what people feel about Google+, it’s still up and running, and doesn’t appear to be in any signs of danger (so far). Below are tips on how you can leverage your Google+ profile to grow your blog or website traffic.
The 11 th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?
Everything we know about social media and social sharing is wrong. If you manage social channels you are doing it wrong, if you analyze social activity you are doing it wrong. Everything is wrong from the basics, because we don’t know how social sharing actually works. Let me explain why.
Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.