Recent Posts

Why Messaging Apps Will Change the Social Media Landscape in 2015

mattrhodes
Messaging apps are on the rise. Earlier this year Facebook bought WhatsApp for $22 billion and the Chinese WeChat is seemingly poised for growth across the globe. More messages are now being sent on such apps than are sent by SMS globally. But messaging apps are challenging more than the humble SMS, they are changing the social media landscape.
Why Messaging Apps Will Change the Social Media Landscape in 2015

LinkedIn Will Be a Powerhouse in 2015

thuff007
When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours.
LinkedIn Will Be a Powerhouse in 2015

Top 5 Social Media Tricks for 2015

DenmonLawFirm
We wanted to share 5 social media tricks that should be implemented into your social media strategy in 2015.
Top 5 Social Media Tricks for 2015

Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

Marcela De Vivo
Nokia made a coy attempt at social promotion with their "Black Box" campaign. While impressive in it's boldness, the plan ultimately failed and this is why.
Marketing a Mystery: Why Nokia’s Social Strategy Didn’t Work

Social Journalism on the Rise

asellors
The way we get our news and how news is reported has changed drastically in the past decade, and with social media comes a rise of social journalism that is once again evolving the current state and future impact of journalism.
Social Journalism on the Rise

What’s Next for Social Marketing in 2015?

Jim Anderson
As we enter 2015, it’s a good time to take stock of how far social marketing has come, and where it might be headed. The lion’s share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter continued to build out its ecosystem and ad offerings. Pinterest continues to quietly build traffic and an impressive inventory of high-quality pinned content.
What’s Next for Social Marketing in 2015?

Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Bob Hutchins
Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. And the mobile sector is expected to see even more growth, transforming from a $1.5 billion market to a $7.6 billion market in 2018 (a 38.3% growth rate).
Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Future of Work: Will Social Integrate with Everything We Do?

danielnewmanUV
Recently, I was the part of a debate about whether social media is a boon or a bane for today’s workplace. I know this discussion goes around and around, and normally stops with social media being accused for workplace distractions and low employee productivity. But, I believe that social media is getting a bad rap. In fact, a study has proven that social media savvy employees are more efficient at their work, specifically work-related social situations. Efficiency is never a bad thing.
Future of Work: Will Social Integrate with Everything We Do?

Mixed Messaging on Social Media

Sendible
According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, has greatly contributed to this confusion.
Mixed Messaging on Social Media

Wrapping Up 2014 in Social Media

alexandra_Bohigian
Throughout 2014, we have seen a growing social presence of various sectors of business, especially healthcare. If your business has customers that are on social media, then you need to be there as well. Each platform provides a different audience and requires different content, so figure out where your customers are and get to work!
Wrapping Up 2014 in Social Media