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March 05, 2015
In late 2014, an unlikely fashion icon emerged: L.L. Bean’s Bean Boot, which are still handmade in Maine and feature a design that hasn’t changed since 1912. But while the boots have become a must-have item among hip Millenials because of their timeless form, L.L. Bean’s CMO Steve Fuller is using new technology to improve how the company’s marketing functions.
March 05, 2015
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests. This week we are joined by Ronnie Bincer (The King of Hangouts, Ana Hoffman (The Queen of Content) and special guest and author, Tom Abbott, talking about his latest book, Social Selling.
March 05, 2015
One way to get better at social media marketing is to deploy the learnings from email marketing to this medium. The most popular email marketing strategy is what is called the drip campaign. In a drip marketing campaign, businesses send a set of marketing messages at a pre-determined frequency to prospects.
March 04, 2015
Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
March 03, 2015
You may have your killer social media campaign, and you are writing excellent blogs. That’s every bright Internet marketer’s foundational success steps. However, you might see a roadblock you aren’t sure how to tie social media and blogging together the correct way.
March 03, 2015
How do you define “real time marketing?” That should be the first question. If you ask most marketers, what’s being classified as RTM, it’s the content that is pushed out during award shows or big events with the attempt to be “relevant” and a part of the conversations, utilizing the popular hashtags at the time.
March 02, 2015
In social media, we'd all love to have flawless Facebook posts, Twitter feeds, blogs and emails, but that's rare. More importantly, it's really not the point. It's called "sharing" for a reason. Don't belittle the point that someone is trying to communicate their thoughts, emotions and opinions (unsolicited or otherwise) to you. And they should be able to express whatever they can as best as they can.
March 02, 2015
Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.
March 01, 2015
Something I’ve always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.
February 27, 2015
Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.