Social can grab your customer’s attention, convince them of a “need," but not so great at delivering the conversion. The utility of social media is at it’s greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.
You may have your killer social media campaign, and you are writing excellent blogs. That’s every bright Internet marketer’s foundational success steps. However, you might see a roadblock you aren’t sure how to tie social media and blogging together the correct way.
How do you define “real time marketing?” That should be the first question. If you ask most marketers, what’s being classified as RTM, it’s the content that is pushed out during award shows or big events with the attempt to be “relevant” and a part of the conversations, utilizing the popular hashtags at the time.
In social media, we'd all love to have flawless Facebook posts, Twitter feeds, blogs and emails, but that's rare. More importantly, it's really not the point. It's called "sharing" for a reason. Don't belittle the point that someone is trying to communicate their thoughts, emotions and opinions (unsolicited or otherwise) to you. And they should be able to express whatever they can as best as they can.
Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.
Something I’ve always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of: Sentiment Analysis: Extracting Meaningful Information While Not Oversimplifying Your Data.
Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Check out this list of the top 11 major social media changes so far in 2015.