In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest. Five, in particular, continue to pock the face of social marketing.
This week, Socially Stephanie helps out a real estate agent in Atlanta whose real-life social shyness extends into the online world: "You'd think the social media revolution would have been the answer: fewer face-to-face meetings, just dash off an email and hit send! But it hasn't gotten easier."
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Awareness, Inc., analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List, the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook.
There is only one way to do social media and that is the way that works for you and your business. Focus on building and executing a social media plan that integrates with your business and helps you achieve your business and life goals.
“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it.