Recent Posts

5 Social Marketing Tactics That Need to Be Retired

Deborah Sweeney
In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest. Five, in particular, continue to pock the face of social marketing.
5 Social Marketing Tactics That Need to Be Retired

Socially Stephanie: Social Media Outreach & Networking

StephanieFrasco
This week, Socially Stephanie helps out a real estate agent in Atlanta whose real-life social shyness extends into the online world: "You'd think the social media revolution would have been the answer: fewer face-to-face meetings, just dash off an email and hit send! But it hasn't gotten easier."
Socially Stephanie: Social Media Outreach & Networking

Socially Stephanie: Social Media Time Management

StephanieFrasco
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Socially Stephanie: Social Media Time Management

Social Scorecard Wrap-Up: Key Takeaways for Social Success

mlewis1
Learn social media strategies used by top ranked brands on Awareness Inc’s Social Scorecard.
Social Scorecard Wrap-Up: Key Takeaways for Social Success

Social Success Stories from the Market Leaders in Sports, Retail and Services

mlewis1
Awareness, Inc., analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List, the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook.
Social Success Stories from the Market Leaders in Sports, Retail and Services

150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

PamMoore
There is only one way to do social media and that is the way that works for you and your business. Focus on building and executing a social media plan that integrates with your business and helps you achieve your business and life goals.
150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips

Why Tweet?

mhannaford
“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it.