For brands who are new to social media, navigating the uncharted digital waters can seem daunting - even treacherous. To sidestep the biggest social media no-nos, follow this failsafe map on your way to success.
TrackMaven has released its 2016 Social Media Inflation Index report , in which they’ve analyz ed 12 months of follower growth data from almost 27,000 brands across five of the biggest social media networks
While there's an abundance of social media marketing advice online, sometimes there can be too much. To get you on the right track, Antonio Tooley has compiled ten tips from some of the top minds in social media marketing.
Do you ever have trouble keeping track of all the various tasks you need to cover off each day across the various social media platforms on which your brand has a presence? The good people at The Whole Brain Group know this, so they’ve created an infographic which acts as a checklist for brands looking to ensure they’re making best use of their social channels.
When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent. It is a living document that you should revise and update as there are changes throughout the year.
As social media marketing has become increasingly important to business, so to have the tools required to manage your social presence. But what do you actually need social media management tools for? What functionality and capability do they facilitate that can help you produce better results? Here are 10 ways such tools can help.