There are as many titles for those of us that work in social media as there are people doing it. And that number, in both instances, is growing daily! Whether call ourselves “Social Media Managers,” “The Person that Runs Social Media for X-Brand” or “Community Managers,” we all have a lot in common. But there are qualities that make us successful at what we do. Find out what they are in this post.
Small business owners are always trying to strike the right balance between the time they spend marketing their products and services and the time they spend actually running their business. As with all things, social media management is what you make of it, and having the right knowledge and tools at your disposal can make all the difference in the world when it comes to the amount of time social media marketing occupies.
The question of how you convert sales from social is one that lies at the heart of all social marketers. While there's a lot more to social networking than driving sales, the bottom line is that without sales your business would go broke. Here are a few elements to consider when seeking to convert your social communities into paying customers.
Clients may have an expectation that social media managers are a world unto themselves, running their company’s social profiles without need of input or assistance, but nothing could be further from the truth.
Part of building your online presence, whether you’re an author, business owner, consultant, speaker or even an astronaut , is to keep it flowing with interesting content. It’s all well and good to set up your profiles on each of the hot social networks out there, but then what do you do with them?
“When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?” asks Mark Cuban. Or, let’s be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle.