As social media marketing has become increasingly important to business, so to have the tools required to manage your social presence. But what do you actually need social media management tools for? What functionality and capability do they facilitate that can help you produce better results? Here are 10 ways such tools can help.
Social media networks have made it easier than ever for customers to reach out to brands with compliments, criticisms and general feedback. Is your brand there to continue the conversation? Check out this article with 5 strategies that will help you boost your own social media engagement.
What are the common best practices for automating elements of your social media presence? Are there any definitive 'do's' and 'don't's' of social automation? Social media expert Melonie Dodaro gives her advice in this post.
A number of factors go into making a good impression on social media platforms . Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more. Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone. For many brands, you need a dedicated social media team to manage this task .
Social media platforms present unique opportunities to reach your target customers, whether you’re a startup or a more established company . As such, it’s important to get off on the right foot or you risk alienating your audience entirely.
In a new episode of the Social Business Engine podcast, Bernie Borges speaks to NASA's Social Media Manager John Yembrick to discuss the organisation's approach to social - an approach which sees them handling some 500 social media accounts catering to niche communities.
Social media requires management, and if there were a social media school, let’s say you already have an A. You know the right times to post online, the length of the perfect post , and which platforms are best for your brand. Everyone is busy, though, and social media management can be kind of overwhelming . So, let’s do ourselves a favor and look at some social media life hacks that might make the day-to-day work just a wee bit easier.