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social media management

January 18, 2016
When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent. It is a living document that you should revise and update as there are changes throughout the year.
The Importance of Having a Marketing Calendar (and keeping it up to date!)
November 20, 2015
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Tiffany Harrison, Communications Manager at STA Travel.
All The Social Ladies Podcast: Tiffany Harrison
November 19, 2015
As social media marketing has become increasingly important to business, so to have the tools required to manage your social presence. But what do you actually need social media management tools for? What functionality and capability do they facilitate that can help you produce better results? Here are 10 ways such tools can help.
10 Reasons to Use a Social Media Management Tool | Social Media Today
November 18, 2015
Which type of social media manager are you? The SEO-Minded? The Advertiser? Maybe The Social Butterfly?
The 7 Different Types of Social Media Managers: Which One Are You? [Infographic] | Social Media Today
November 18, 2015
Social media networks have made it easier than ever for customers to reach out to brands with compliments, criticisms and general feedback. Is your brand there to continue the conversation? Check out this article with 5 strategies that will help you boost your own social media engagement.
October 24, 2015
Buffer, a company considered to be one of the leaders in social media marketing, made a shocking announcement this week - they've lost nearly half their social referral traffic over the last year.
Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean? | Social Media Today
October 15, 2015
What are the common best practices for automating elements of your social media presence? Are there any definitive 'do's' and 'don't's' of social automation? Social media expert Melonie Dodaro gives her advice in this post.
Social Media Automation: What You Can and Can’t Automate | Social Media Today
October 03, 2015
A number of factors go into making a good impression on social media platforms . Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more. Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone. For many brands, you need a dedicated social media team to manage this task .
Why You Need a Social Media Team | Social Media Today
September 04, 2015
Social media platforms present unique opportunities to reach your target customers, whether you’re a startup or a more established company . As such, it’s important to get off on the right foot or you risk alienating your audience entirely.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them) | Social Media Today
September 01, 2015
In a new episode of the Social Business Engine podcast, Bernie Borges speaks to NASA's Social Media Manager John Yembrick to discuss the organisation's approach to social - an approach which sees them handling some 500 social media accounts catering to niche communities.
NASA's Social Media Coverage for New Horizon's Pluto Photo Exceeded Expectations