Recent Posts

Marketing Automation: One Dashboard to Rule Them All

cabraham
One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements, and brings it together simply and easily, might be the most elusive of them all. Here's what two services, Cyfe and Oktopost, have to offer.
Marketing Automation: One Dashboard to Rule Them All

4 Social Marketing Time Management Tips

memktgservices
Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished. If you work in social media, then you get what I’m talking about. Here are four ways that I've found to help manage my time on social media.
4 Social Marketing Time Management Tips

A Guide to Social Media Listening Tools

mcraig
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
A Guide to Social Media Listening Tools

Day-By-Day Social Media Management? You're Doing It Wrong

Bob Hutchins
We love our social media management tools. But tools alone aren’t even worth the price tag. They’re only the tip of the iceberg in social media management.
Day-By-Day Social Media Management? You're Doing It Wrong

Scheduling Social Media Posts in the Quest for Work/Life Balance

Lauren Mikov
It's terrifyingly easy to let your work consume your life when you're a social media manager. But with all of the tools at our disposal, there is no excuse for a social media manager's work to take over his or her life. Here are the top five reasons why social media managers often tip the work/life scale towards work, including a few commonly cited as arguments against advance scheduling.
Scheduling Social Media Posts in the Quest for Work/Life Balance

The Minimalist's Guide to Social Media Management

PaisleyHansen
Scheduling out weeks of social content can be tiring, especially if you have a lengthy approval process. You don't need to be a social media wizard to schedule your content weeks in advance without a creating a headache for yourself.
The Minimalist's Guide to Social Media Management

Socially Stephanie: Community Manager vs. Social Media Manager

StephanieFrasco
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Socially Stephanie: Community Manager vs. Social Media Manager

Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Robin Carey
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse

Steve Rayson
Managing social media marketing across Facebook and Twitter can be a time consuming task and also complex when you work as a team. In this week’s SMToolbox, we take a look at AgoraPulse, a complete tool designed to make the process easier, less time consuming and more effective.
SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse

Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

Courtney Hunt
This post offers seven reasons that advice for how to engage on social media in "just 10 minutes a day" is misleading, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively, not just in the short term but over the long haul.
Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled