Recent Posts

Socially Stephanie: Community Manager vs. Social Media Manager

StephanieFrasco
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Socially Stephanie: Community Manager vs. Social Media Manager

Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

Robin Carey
Sprinklr announced today that they have made another acquisition with their $40M war chest: Branderati, a company founded by agency veteran Mark Curtis, and most recently the home of early-to-social former Intel evangelist (and SMT contributor) Ekaterina Walter. In preparation for today’s announcement, I asked Curtis and Walter how they felt about becoming part of the social media powerhouse.
Sprinklr's Branderati Acquisition: Interview with Mark Curtis and Ekaterina Walter

SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse

Steve Rayson
Managing social media marketing across Facebook and Twitter can be a time consuming task and also complex when you work as a team. In this week’s SMToolbox, we take a look at AgoraPulse, a complete tool designed to make the process easier, less time consuming and more effective.
SMToolbox: Getting the Most out of Facebook and Twitter with AgoraPulse

Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

Courtney Hunt
This post offers seven reasons that advice for how to engage on social media in "just 10 minutes a day" is misleading, and suggests more realistic and practical approaches for individuals and organizations to find ways to engage efficiently and effectively, not just in the short term but over the long haul.
Social Media in 10 Minutes a Day? 7 Reasons Not to Be Fooled

SMToolbox: Manage Your Social Media with Sprout Social

Steve Rayson
This week in the SMToolbox, we take a look at the popular social media management platform Sprout Social. Managing relationships with customers across teams and across multiple social networks is a complex task. Can Sprout Social help lighten the load and improve engagement?
SMToolbox: Manage Your Social Media with Sprout Social

5 Ways Oktopost Can Improve Your LinkedIn Marketing

Steve Rayson
Managing your presence on LinkedIn, engaging across various groups and tracking engagement can be a complex and time consuming task. Oktopost is a social media management platform developed for B2B marketers with a focus on LinkedIn. Here, we explore five ways it can improve your marketing.
5 Ways Oktopost Can Improve Your LinkedIn Marketing

The 7 NEW Deadly Sins of Social Media

Steph Parker
Two years ago, I wrote up the original 7 Deadly Sins of Social Media here at Social Media Today. While many of those offenses continue to hold true, the landscape has changed considerably, so here are seven new sins that reflect what social media managers have been struggling with.
The 7 NEW Deadly Sins of Social Media

HootSuite vs. Buffer for the Heavyweight Championship

Mike Allton
One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn't one better than the other? I hope you won't be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both!
HootSuite vs. Buffer for the Heavyweight Championship

Social Business Is About Relationships

Jon Ferrara
In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.
Social Business Is About Relationships

Social Media Manager as Multi-Tasker: 3 Roles

Taylor Chatfield Martin
In the constant, ever-changing world of social media management there are three main roles required of successful social media multi-taskers: customer service reps, content creators and brand experts (all at once). Here's a rundown of what those roles entail.
Social Media Manager as Multi-Tasker: 3 Roles