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social media management

February 24, 2015
For a social perspective on the strengths and weaknesses of Social Media Management Software (SMMS), TrustRadius has released its free report of crowdsourced evaluations.
February 13, 2015
Do community managers and social media managers really have the same job? Or do people misuse the two terms? Join us on our journey for the truth.
community managers
February 05, 2015
“When you've got 10,000 people trying to do the same thing, why would you want to be number 10,001?” asks Mark Cuban. Or, let’s be honest, why would you want to be anything other than number one? In the cutthroat world of online advertising, however, it can be a struggle.
December 15, 2014
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of How to Create a Cultural Model for Effective Social Media Management.
October 28, 2014
One of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements, and brings it together simply and easily, might be the most elusive of them all. Here's what two services, Cyfe and Oktopost, have to offer.
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How to Create a Cultural Model for Effective Social Media Management

Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.

October 24, 2014
Time management has always been a hot topic. It’s so easy to get lost down the rabbit hole and realize two hours later you did not get anything accomplished. If you work in social media, then you get what I’m talking about. Here are four ways that I've found to help manage my time on social media.
October 17, 2014
Over the last few years, social media listening has become nothing short of an essential part of online reputation management, employed by brands to control their image and visbility on the web. Why is social media listening crucial for your marketing strategy and what are the top tools to gather data? Read on to find out.
October 05, 2014
We love our social media management tools. But tools alone aren’t even worth the price tag. They’re only the tip of the iceberg in social media management.

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