Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Many businesses have signed up for a social network, more because it seems to be the 'thing to do' than because they have an understanding of how it works and how it fits into their overall marketing strategy.
For many, the notion of being a "woman in technology" is focused on computer science and the tech industry. Should the definition be so narrow? Do we really want to send the message to girls and young women that aspiring to be coders and tech entrepreneurs is the best (or only) way they can make a strong professional contribution in the Digital Era?
There was an elephant in the Great Room at The Social Shake-Up 2014: Is social really over as a business? Moderator, and CEO of Social Media Today, Robin Fray Carey, asked this of the star-studded panel of three at this keynote ending the first day of the #SocialShakeUp.
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
This year’s Social Shake-Up conference in Atlanta is bringing together an impressive breadth of brands, industries and marketing professionals from around the globe. From the world’s most recognizable brands like—Coke, IBM, Facebook, Walmart, UPS, to name just a few—to leading universities like Emory and the University of Rochester, to the world’s top public health research organizations.
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. Amongst other business “fails” resulting from this sort of a wide engagement gap, unengaged employees do not create engaged customers.
It’s pretty clear to see that in order to thrive, our organizations need a certain type of manager who will promote the kind of collaboration, openness and innovation that will underpin the shift towards social business. A fascinating study conducted by Robert Wood and Albert Bandura underlines the knife edge upon which your managers sit, however.
There is an emerging need for a content marketing expert in many, if not most, organizations. Not only is this need a byproduct of strategic disciplines such as UI/UX, SEO, and social media, but it is a requirement in order to serve the content expectations of your audience.
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.