Marketers are increasingly being asked to extend their influence, to take on non-traditional activities, to drive strategy–in effect to turn the tide within their organizations. War may be too strong a term for the task at hand; however, there is little doubt that a significant change is taking place, and Marketing is at the helm.
This report describes how the world's largest companies are planning, executing and measuring social. Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies in the U.S. and Western Europe.
Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media’s promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable plans of actions for moving forward. Knowing these truths about social media should help.
We have seen some remarkable changes in the landscape of work. Looking back, these changes seem small, but each contributed to a growing momentum, which when added together, provide a clear path to where we are today and where we are heading. Let’s take a look at some of these.
For marketing directors or managers, it’s vital that CEOs aren’t left in the dark about practical inbound marketing practices that can offer big payoffs in the end. So, here is a list of the four things that every CEO should know about their Inbound Marketing campaign.
We want to know whether you’ve hired or promoted someone, or are the one to whom we owe the virtual pat-on-the-back for a well-deserved career move or award. Let's congratulate the latest social business career moves. This includes Social Media Today's advisor, Don Bulmer, who brings his global perspective as Shell's vice president of communications strategy back to his Silicon Valley roots.
The story of Adi Pinhas, the co-founder of Superfish.com, gives us an idea of how much hard work and dedication goes into a company. Adi co-founded Superfish which is a visual search company based out of Palo Alto, California.
Social business models should work. By now we should be seeing a massive shift across the traditional business model. The fact that this is not happening is an indicator of the difficulty associate with the application of a social business model. In this HOA we look at all the reasons behind it and we examine some of the practical hurdles that need to be overcome.
To optimize digital engagement, organizations should address five questions focused on strategy, audience, value, feasibility, and when to exit. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthwhile to continue in a particular digital space.