Recent Posts

Performance and Risk Management Through Social Media Training

Liz Bullock
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Performance and Risk Management Through Social Media Training

Your Company Is Socially Engaged, But Do Your Employees Even Know?

Causecast
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. Amongst other business “fails” resulting from this sort of a wide engagement gap, unengaged employees do not create engaged customers.
Your Company Is Socially Engaged, But Do Your Employees Even Know?

What Kind of Manager Is Your Culture Creating?

Adi Gaskell
It’s pretty clear to see that in order to thrive, our organizations need a certain type of manager who will promote the kind of collaboration, openness and innovation that will underpin the shift towards social business. A fascinating study conducted by Robert Wood and Albert Bandura underlines the knife edge upon which your managers sit, however.
What Kind of Manager Is Your Culture Creating?

Why Your Next Hire Should Be a Content Marketing Expert

JusticeMitchell
There is an emerging need for a content marketing expert in many, if not most, organizations. Not only is this need a byproduct of strategic disciplines such as UI/UX, SEO, and social media, but it is a requirement in order to serve the content expectations of your audience.
Why Your Next Hire Should Be a Content Marketing Expert

Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Mary Green
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Help Prevent a Crisis with a Social Media Risk Analysis

ChrisSyme
Having a crisis plan of attack that includes social media could lower your chances of a crisis by as much as 76 percent. It can also improve your bottom line. Put aside the excuses and help protect your brand with a social media risk analysis.
Help Prevent a Crisis with a Social Media Risk Analysis

Socially Stephanie: Community Manager vs. Social Media Manager

StephanieFrasco
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Socially Stephanie: Community Manager vs. Social Media Manager

Get Schooled by YouTubers: Content and Business Strategy

RGBSocial
For many businesses and brands, success on YouTube remains elusive, and to many, the challenges the platform presents can seem insurmountable. There are, however, some powerhouse brands that are thriving on the platform.
Get Schooled by YouTubers: Content and Business Strategy

John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO]

alexmoffit
“Ideas are precious, but they’re relatively easy. It’s execution that’s everything,” says John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google. Google widely credits OKRs for helping the company grow from 40 to 40,000 employees. Other businesses including LinkedIn and Twitter have also embraced OKRs. Hear Doerr explain how the OKR process gets teams pulling together by surfacing what matters most, and how a powerful goal system from BetterWorks is leading organizations to operating excellence.

A Practical Guide to Writing an Effective Social Media Policy

Brian Honigman
A social media policy establishes a set of guidelines that govern how various company stakeholders represent your brand on various social networks. This article will outline some practical considerations to have in mind when writing a social media policy for your organization.
A Practical Guide to Writing an Effective Social Media Policy