Recent Posts

Social Media for Business: Facing Reality

SueCockburn
Many businesses have signed up for a social network, more because it seems to be the 'thing to do' than because they have an understanding of how it works and how it fits into their overall marketing strategy.
Social Media for Business: Facing Reality

What Does It Mean to Be a Woman in Technology? Let’s Think Bigger

Courtney Hunt
For many, the notion of being a "woman in technology" is focused on computer science and the tech industry. Should the definition be so narrow? Do we really want to send the message to girls and young women that aspiring to be coders and tech entrepreneurs is the best (or only) way they can make a strong professional contribution in the Digital Era?
What Does It Mean to Be a Woman in Technology? Let’s Think Bigger

The Social Shake-Up: The Future of Social Business

shaybmoser
There was an elephant in the Great Room at The Social Shake-Up 2014: Is social really over as a business? Moderator, and CEO of Social Media Today, Robin Fray Carey, asked this of the star-studded panel of three at this keynote ending the first day of the #SocialShakeUp.
The Social Shake-Up: The Future of Social Business

Performance and Risk Management Through Social Media Training

Liz Bullock
Social media training is a balancing act between teaching employees the risks of social media and how to be active on social for business benefits and closer customer relationships. There are ten steps to consider when launching a social media training program across your organization. Read on to find a recap of these insights, presented at the first Employee Advocacy Summit in Atlanta (#EASummit14).
Performance and Risk Management Through Social Media Training

The Social Shake-Up: It’s Up to You Whether the Empire Strikes Back

shaybmoser
Back in the early 2000s, there were visionaries who saw the promise of social and what it could be, and it didn’t have anything to do with technology. One of those visionaries is Brian Solis, the principal analyst with Altimeter Group, which helps companies adjust to technology disruption. He's also an author and in-demand speaker on the startup circuit. He opened the first morning of the The Social Shake-Up 2014 on Tuesday, Sept. 16, with Social Media Today’s co-founder and CEO, Robin Carey. Read on to figure out how you'll strike back at technology with human-to-human connection.
The Social Shake-Up: It’s Up to You Whether the Empire Strikes Back

The Social Shake-Up Attracts Wide Breadth of Brands and Industries

danfreeman
This year’s Social Shake-Up conference in Atlanta is bringing together an impressive breadth of brands, industries and marketing professionals from around the globe. From the world’s most recognizable brands like—Coke, IBM, Facebook, Walmart, UPS, to name just a few—to leading universities like Emory and the University of Rochester, to the world’s top public health research organizations.
The Social Shake-Up Attracts Wide Breadth of Brands and Industries

Your Company Is Socially Engaged, But Do Your Employees Even Know?

Causecast
Another year, another grim report on employee engagement. Gallup’s 2013 “State of the Global Workplace Report” reveals that only 13% of employees are engaged at work. Amongst other business “fails” resulting from this sort of a wide engagement gap, unengaged employees do not create engaged customers.
Your Company Is Socially Engaged, But Do Your Employees Even Know?

What Kind of Manager Is Your Culture Creating?

Adi Gaskell
It’s pretty clear to see that in order to thrive, our organizations need a certain type of manager who will promote the kind of collaboration, openness and innovation that will underpin the shift towards social business. A fascinating study conducted by Robert Wood and Albert Bandura underlines the knife edge upon which your managers sit, however.
What Kind of Manager Is Your Culture Creating?

Why Your Next Hire Should Be a Content Marketing Expert

JusticeMitchell
There is an emerging need for a content marketing expert in many, if not most, organizations. Not only is this need a byproduct of strategic disciplines such as UI/UX, SEO, and social media, but it is a requirement in order to serve the content expectations of your audience.
Why Your Next Hire Should Be a Content Marketing Expert

Is Social Media the Right Place to Spend Your Digital Marketing Dollars?

Mary Green
Is social media a wise investment, are you getting a return, can you get a better return somewhere else? These are smart questions to ask. You don’t want to jump into any marketing activity haphazardly, as it puts your entire business at risk. But on the other hand, I understand how enticing it can be to start playing with social media.
Is Social Media the Right Place to Spend Your Digital Marketing Dollars?