Recent Posts

#SMTPowerTalk 1: Does Social Business Make Sense?

David Amerland
Social business models should work. By now we should be seeing a massive shift across the traditional business model. The fact that this is not happening is an indicator of the difficulty associate with the application of a social business model. In this HOA we look at all the reasons behind it and we examine some of the practical hurdles that need to be overcome.
#SMTPowerTalk 1: Does Social Business Make Sense?

5 Digital Engagement Questions Every Organization Should Address

Courtney Hunt
To optimize digital engagement, organizations should address five questions focused on strategy, audience, value, feasibility, and when to exit. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthwhile to continue in a particular digital space.
5 Digital Engagement Questions Every Organization Should Address

Scaling Social Globally: Best Practices for Engaging With an International Audience

PaulDunay
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Scaling Social Globally: Best Practices for Engaging With an International Audience.
Scaling Social Globally: Best Practices for Engaging With an International Audience

Social Tools Enable Employee Engagement in Remote Teams

jkriggins
The Internet has enabled us to build and manage remote teams from anywhere. Now social tools are allowing us to build employee engagement and team collaboration. Here are some ways remote teams are using online solutions to stay connected.
Social Tools Enable Employee Engagement in Remote Teams

7 Survival Tactics for Professional Services Experts

socialtosales
The question of obsolescence is one many professional services experts have to face. Automated investment services, “robo-advice”, overseas outsourcing, and online legal services are very real threats. In an environment where services once performed by humans are being replaced by online technologies — think Wealthfront, Turbo Tax, ZoomLegal, E*Trade — professional services experts need to position themselves differently, and fast.
7 Survival Tactics for Professional Services Experts

The End of Social Business As We Know It

StefanP
At the beginning of the new year, it’s always en vogue to take a look into the crystal ball. So I’ve decided it’s time for me to peer into my crystal ball too. I foresee the end of social business. And, you know what? That’s just fine.
The End of Social Business As We Know It

Social Customer Care: It's Still About People

guystephens
Despite the changes that social media has brought over the last five years, customer service is still about people. It is still about the way people communicate and engage with each other. Even as the delivery model shifts towards one that is more responsive, more contextual, more pre-emptive, its success will depend on the degree to which, in spite of all the technological rewiring and wizardry that is taking place, empathy can rise above its inherent transactional underpinnings.
Social Customer Care: It's Still About People

C-Suite Revolution: Customer Officers and Data Officers Emerge

danielnewmanUV
The business landscape has undergone seismic shifts with the advancement of social, tech integration, and analytics. To keep up with those shifts, there has emerged a growing need for new executive roles. Introducing the Chief Data Officer (CDO) and the Chief Commercial Officer (CCO).
C-Suite Revolution: Customer Officers and Data Officers Emerge

The Challenge of Managing BYOD Expenses

Rick Delgado
Companies need to know that as attractive as BYOD can be, that doesn’t mean they should ignore the costs that can come with it. Few policies are without some drawbacks, so a realistic approach to BYOD can foster the benefits while appropriately examining the costs. With the right plan in place, the transition to BYOD can be a smooth and productive process, paying dividends for many years to come.
The Challenge of Managing BYOD Expenses

Where Does Social Fit in a Modern Organization?

Jordanmcon
Too often, social media is put in a silo. When social was just emerging, that made sense. But as social has evolved and matured for consumers, it's time to question for social fits in a modern organization. Here's why social needs to be integrated in all of an organization's efforts--marketing, ecommerce, product development, and more.
Where Does Social Fit in a Modern Organization?