Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Starting a company is hard, and finding reliable advice along the way can be even harder. There are thousands of entrepreneurs, investors, and bloggers who churn out new business advice every day, but how can you trust that it’s advice worth taking? We’ve compiled a list of some of our favorite business blog.
Many of the reputable companies have physical shops spread worldwide along with their online presence, while others only exist on the web. Whether they are tangible or intangible, they have developed in a mammoth scale to drive consumers to purchase from them, making it difficult for start-ups to compete and survive in this fast-paced millennium.
The truth is: Not everyone can become filthy stinking rich. No matter how much you focus on growth you are still exponentially more likely to fail than to succeed. For every awe-inspiring Stanford rich-dads son rags to riches heart-tugging story of success there are approximately 1,430 wimpering failures and at least 72 epic startup failures.
On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), presented the morning keynote "Stacking the Odds for Authentic Growth." This blog provides the key take aways.
Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. Finding ways to conserve cash by cutting costs is essential to surviving the startup phase. Fortunately, various entrepreneurial tools can help with this.
Much like a hipster with a good mustache, referring to your city as a haven for startups is rather “in” right now. Startup hubs are currently popping up in the older Rustbelt cities where manufacturing once led the way. Several cities are making strong runs at realistically developing ecosystems that accommodate hungry entrepreneurs.
Google has bought smart home company Nest Labs. As analysts have pointed out, Google isn’t a search engine company (and hasn’t been for some time), but is about data – collecting it and then using it to either sell you things (through adverts) or make your life better in some way.
With all of the creative web entrepreneurs that one sees everyday online, I thought this was an interesting infographic describing some common characteristics of successful entrepreneurs. Of course, odds are most people do better academically in high school than college but it’s still quite an interesting take on nature, nurture and why people start their own businesses.
There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill. But there are plenty of female startup founders who regularly disprove this stereotype. So why are the efforts to bring more startup founders to the US focused mostly on that stereotypical understanding of who is likely to found a startup?
When your brand has a personality your customer likes to associate with, buying from you is like getting a cup of coffee from their good neighbor Tom or shopping in their best friend Kate's closet. And it's hard to associate your brand with anything other than "sell, sell, sell!" simply with emailing, newspaper ads, tv commercials, and store-front signs.