Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you’ll survive to tell the tale. You’ve got your idea in place and you’ve even written out a business plan that you’ll never use, but now you’re faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.
Are you just getting your startup off the ground? If so, your team is probably inundated with important tasks and lacking breathing room. The startup life can be hectic, but it doesn’t need to be. Many low-cost SaaS (Software-as-a-Service) tools and on-demand services are designed for small businesses looking to cut down on to-dos. While it would be nice to have an extra weekday to get things done, the Gregorian Calendar tells us no. So for now, take a look at four time-saving tools for startups.
$1 trillion of the U.S. GDP is accounted for by 9 tech companies that barely existed 15 years ago: Apple, Amazon, Google, Salesforce, VMware, Facebook, Twitter, Groupon , and Zynga . These companies started as startups.
We couldn’t resist ourselves wondering how startups like Apple, Amazon, Google, and Facebook turned out as business juggernauts in our generation. It seems that these empires have created their own path of success, making them as champions in the industry, and providing them the endless access to constantly acquire greater achievements. Clearly these startups didn't face any failure, but let’s explore some of the reasons why some startups do fail.
Just because your business is still on its startup phase doesn’t mean your audience should treat you as one. There is a way for you to create the illusion of making your business seem like an established brand even if your business is still new in the industry. How exactly do you do that, you might ask? Check out these killer marketing tips.
If you're interested in startups or an entrepreneur yourself, you've probably heard of Eric Ries. After founding his company IMVU, a 3D virtual avatar community which is now doing over $55M per year, Eric noticed there's a huge amount of inefficiency in how founder were building their businesses. This lead to Eric writing The Lean Startup . The Lean Startup is now an international movement, which includes conferences, workshops, and a community, with a mission to help thousands of entrepreneurs around the world build successful companies faster.
We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement -- Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B -- the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital if we want to cut through hype, understand risk and assess the market changes underway.
I’ve seen many successful startups emerge and flourish outside of Silicon Valley, like Hootsuite, Jive, Bazaarvoice, Omniture, Spredfast, Sprinklr, BuddyMedia, BlaBlaCar, Freelancer, and a plethora of Chinese tech companies that are worth billions and billions, so I guess that rules out any suggestion that all startups must be in Silicon Valley.
When Airbnb launched in Europe in 2011, their first move was to acquire German competitor Accoleo, establishing their first European office in Hamburg, Germany. This acquisition came after a mega funding round of $112 million at a $1 billion-plus valuation. Startups like Airbnb and Uber were founded on disruptive ideas that provided unique, alternative solutions to existing needs in the market.